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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International marketing review"
~isPartOf:"Journal of East-West business"
~person:"Shoham, Aviv"
~source:"econis"
~subject:"Bibliometrics"
~subject:"Entrepreneurship"
~subject:"Indien"
~subject:"Marketing management"
~subject:"Virales Marketing"
~type:"article"
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European journal of marketing : EJM
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ECONIS (ZBW)
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International dynamic marketing capabilities : developments and a research agenda
Pfajfar, Gregor
;
Mitręga, Maciej
;
Shoham, Aviv
- In:
International marketing review
41
(
2024
)
1
,
pp. 1-41
Persistent link: https://www.econbiz.de/10014524759
Saved in:
2
Callenges in conducting and publishing research on the Middle East and Africa in leading journals
Lages, Christiana R.
;
Pfajfar, Gregor
;
Shoham, Aviv
- In:
International marketing review
32
(
2015
)
1
,
pp. 52-77
Persistent link: https://www.econbiz.de/10010528940
Saved in:
3
Uncovering the influence of the international marketing function in international firms
Gnizy, Itzhak
;
Shoham, Aviv
- In:
International marketing review
31
(
2014
)
1
,
pp. 51-78
Persistent link: https://www.econbiz.de/10010253927
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