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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International marketing review"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of strategic marketing"
~language:"eng"
~language:"spa"
~person:"Balaji, M. S."
~person:"Beatty, Sharon E."
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~subject:"Consumer behaviour"
~subject:"Indien"
~type_genre:"Article in journal"
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Consumer behaviour
Indien
Konsumentenverhalten
38
Relationship marketing
23
Beziehungsmarketing
22
Customer satisfaction
13
Kundenzufriedenheit
13
Brand management
12
Dienstleistungsqualität
12
Markenführung
12
Service quality
12
Brand image
11
Markenimage
11
Bibliometrics
10
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10
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9
Beschwerdemanagement
7
Complaint management
7
Brand
6
Digitalisierung
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Digitization
6
Einzelhandel
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Markenartikel
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Retail trade
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30
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38
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Article in journal
Aufsatz in Zeitschrift
38
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English
Spanish
Author
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Balaji, M. S.
Beatty, Sharon E.
Paul, Justin
Roy, Sanjit
Laroche, Michel
29
Ko, Eunju
23
Cleveland, Mark
20
Diamantopoulos, Adamantios
19
Dwivedi, Yogesh Kumar
16
Sharma, Piyush
15
Valette-Florence, Pierre
15
Christodoulides, George
13
Shukla, Paurav
13
Bartikowski, Boris
12
Pereira, Vijay
12
Seo, Yuri
12
Septianto, Felix
12
Veloutsou, Cleopatra
12
Filieri, Raffaele
11
Rana, Nripendra P.
11
Richard, Marie-Odile
11
Teng, Lefa
11
Wang, Cheng Lu
11
Lim, Weng Marc
10
Melewar, T. C.
10
Michaelidou, Nina
10
Roy, Rajat
10
Balabanis, George
9
Chebat, Jean-Charles
9
Das, Gopal
9
Japutra, Arnold
9
Kukar-Kinney, Monika
9
Merchant, Altaf
9
Oppewal, Harmen
9
Behl, Abhishek
8
Choi, Jeonghye
8
Guzman, Francisco
8
Liu, Martin J.
8
Mattila, Anna S.
8
Phau, Ian
8
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European journal of marketing : EJM
International marketing review
Journal of business research : JBR
Journal of strategic marketing
Journal of retailing and consumer services
17
International journal of consumer studies
4
Technological forecasting & social change : an international journal
4
Business strategy and the environment
3
European journal of marketing
3
European management journal
3
International journal of market research
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of marketing theory and practice
3
Psychology & marketing
3
Asia Pacific journal of marketing and logistics
2
International business review : the official journal of the European International Business Academy
2
International journal of Indian culture and business management
2
International journal of hospitality management
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing theory and practice : JMTP
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of retailing
2
The international journal of bank marketing : IJBM
2
The journal of consumer marketing
2
The journal of services marketing
2
Tourism analysis : an interdisciplinary tourism & hospitality journal
2
Asia Pacific business review
1
Asian journal of business ethics : AJBE
1
British journal of management
1
Electronic commerce research
1
European management review : EMR
1
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of contemporary hospitality management
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of entrepreneurial behavior & research
1
Journal of East-West business
1
Journal of Indian business research
1
Journal of consumer behaviour
1
Journal of enterprising communities : people and places in the global economy ; JEC
1
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ECONIS (ZBW)
38
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1
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10
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38
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date (oldest first)
1
When mass meets prestige : the impact of symbolic motivations, inspirations, and purchase intentions for Masstige products
Mansoor, Mahnaz
;
Paul, Justin
;
Saeed, Abid
;
Hwa, Jacky …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014550370
Saved in:
2
Causal complexity of sustainable consumption : unveiling the equifinal causes of purchase intentions of plant-based meat alternatives
Bhattacharyya, Jishnu
;
Balaji, M. S.
;
Jiang, Yangyang
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013534237
Saved in:
3
Circle the wagons : measuring the strength of consumers' brand defense
Roy, Sanjit
;
Gaganpreet Singh
;
Japutra, Arnold
;
Javed, …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 817-837
Persistent link: https://www.econbiz.de/10014304973
Saved in:
4
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
5
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
6
Social influence research in consumer behavior: What we learned and what we need to learn? : a hybrid systematic literature review
Bhukya, Ramulu
;
Paul, Justin
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014301814
Saved in:
7
Bandwagon effect revisited : a systematic review to develop future research agenda
Bindra, Sunali
;
Sharma, Deepika
;
Parameswar, Nakul
; …
- In:
Journal of business research : JBR
143
(
2022
),
pp. 305-317
Persistent link: https://www.econbiz.de/10013194539
Saved in:
8
Consumer-brand relationship : a brand hate perspective
Roy, Sanjit
;
Sharma, Apurv
;
Bose, Sunny
;
Gaganpreet Singh
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1293-1304
Persistent link: https://www.econbiz.de/10013185103
Saved in:
9
Cultural personal values and switching costs perceptions : beyond Hofstede
Blut, Markus
;
Beatty, Sharon E.
;
Northington, William Magnus
- In:
Journal of business research : JBR
150
(
2022
),
pp. 339-353
Persistent link: https://www.econbiz.de/10013365721
Saved in:
10
Effectiveness of product recommendation framing on online retail platforms
Zhang, Junhui
;
Balaji, M. S.
;
Luo, Jun
;
Jha, Subhash
- In:
Journal of business research : JBR
153
(
2022
),
pp. 185-197
Persistent link: https://www.econbiz.de/10013534007
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