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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International marketing review"
~isPartOf:"Journal of business research : JBR"
~language:"eng"
~language:"spa"
~person:"Balaji, M. S."
~person:"Beatty, Sharon E."
~person:"Merchant, Altaf"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~subject:"Bibliometrics"
~subject:"Consumer behaviour"
~subject:"Entrepreneurship"
~subject:"Indien"
~type_genre:"Article in journal"
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Bibliometrics
Consumer behaviour
Entrepreneurship
Indien
Konsumentenverhalten
39
Relationship marketing
17
Beziehungsmarketing
16
Brand management
16
Markenführung
16
Brand image
13
Markenimage
13
Bibliometrie
10
Customer satisfaction
9
Dienstleistungsqualität
9
Kundenzufriedenheit
9
Service quality
9
Brand
8
Viral marketing
8
Virales Marketing
8
Markenartikel
7
Beschwerdemanagement
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6
Digitalisierung
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Digitization
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49
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Balaji, M. S.
Beatty, Sharon E.
Merchant, Altaf
Paul, Justin
Roy, Sanjit
Laroche, Michel
30
Ko, Eunju
23
Cleveland, Mark
20
Diamantopoulos, Adamantios
19
Dwivedi, Yogesh Kumar
16
Sharma, Piyush
15
Pereira, Vijay
14
Valette-Florence, Pierre
14
Bartikowski, Boris
13
Kumar, Satish
12
Rana, Nripendra P.
12
Richard, Marie-Odile
12
Shukla, Paurav
12
Huarng, Kun-Huang
11
Seo, Yuri
11
Veloutsou, Cleopatra
11
Adomako, Samuel
10
Chebat, Jean-Charles
10
Christodoulides, George
10
Kraus, Sascha
10
Melewar, T. C.
10
Oghazi, Pejvak
10
Parida, Vinit
10
Roy, Rajat
10
Septianto, Felix
10
Teng, Lefa
10
Wang, Cheng Lu
10
Balabanis, George
9
Behl, Abhishek
9
Donthu, Naveen
9
Filieri, Raffaele
9
Foroudi, Pantea
9
Guzman, Francisco
9
Kukar-Kinney, Monika
9
Oppewal, Harmen
9
Choi, Jeonghye
8
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European journal of marketing : EJM
International marketing review
Journal of business research : JBR
Journal of retailing and consumer services
17
Journal of strategic marketing
6
European management journal
5
Psychology & marketing
5
Technological forecasting & social change : an international journal
5
International business review : the official journal of the European International Business Academy
4
International journal of consumer studies
4
Journal of marketing theory and practice
4
Asia Pacific business review
3
Business strategy and the environment
3
European journal of marketing
3
International journal of market research
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Asia Pacific journal of marketing and logistics
2
International journal of Indian culture and business management
2
International journal of hospitality management
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing theory and practice : JMTP
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of retailing
2
Small business economics : an international journal
2
The international journal of bank marketing : IJBM
2
The journal of consumer marketing
2
The journal of services marketing
2
Tourism analysis : an interdisciplinary tourism & hospitality journal
2
AMS review : official publication of the Academy of Marketing Science
1
Asian business & management
1
Asian journal of business ethics : AJBE
1
British journal of management
1
Electronic commerce research
1
Entrepreneurship and regional development : an international journal
1
European management review : EMR
1
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of contemporary hospitality management
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of entrepreneurial behavior & research
1
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ECONIS (ZBW)
49
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49
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1
Causal complexity of sustainable consumption : unveiling the equifinal causes of purchase intentions of plant-based meat alternatives
Bhattacharyya, Jishnu
;
Balaji, M. S.
;
Jiang, Yangyang
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013534237
Saved in:
2
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
3
Digital entrepreneurship research : a systematic review
Paul, Justin
;
Alhassan, Ibrahim
;
Binsaif, Nasser
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013534228
Saved in:
4
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
5
Is digital transformation threatened? : a systematic literature review of the factors influencing firms' digital transformation and internationalization
Feliciano-Cestero, María M.
;
Ameen, Nisreen
;
Kotabe, …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014229164
Saved in:
6
Key account management in B2B marketing : a systematic literature review and research agenda
Sandesh, Sadasivan Pillai
;
Sreejesh, S.
;
Paul, Justin
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013534268
Saved in:
7
Social influence research in consumer behavior: What we learned and what we need to learn? : a hybrid systematic literature review
Bhukya, Ramulu
;
Paul, Justin
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014301814
Saved in:
8
Bandwagon effect revisited : a systematic review to develop future research agenda
Bindra, Sunali
;
Sharma, Deepika
;
Parameswar, Nakul
; …
- In:
Journal of business research : JBR
143
(
2022
),
pp. 305-317
Persistent link: https://www.econbiz.de/10013194539
Saved in:
9
Consumer-brand relationship : a brand hate perspective
Roy, Sanjit
;
Sharma, Apurv
;
Bose, Sunny
;
Gaganpreet Singh
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1293-1304
Persistent link: https://www.econbiz.de/10013185103
Saved in:
10
Cultural personal values and switching costs perceptions : beyond Hofstede
Blut, Markus
;
Beatty, Sharon E.
;
Northington, William Magnus
- In:
Journal of business research : JBR
150
(
2022
),
pp. 339-353
Persistent link: https://www.econbiz.de/10013365721
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