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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International marketing review"
~isPartOf:"Journal of business research : JBR"
~person:"Balaji, M. S."
~person:"Beatty, Sharon E."
~person:"Galindo Martín, Miguel Angel"
~person:"Guzman, Francisco"
~person:"Kim, Kyung Hoon"
~person:"Miles, Morgan P."
~person:"Paul, Justin"
~subject:"Bibliometrics"
~subject:"Entrepreneurship"
~subject:"Firmenimage"
~subject:"Indien"
~subject:"Marketing management"
~type_genre:"Article in journal"
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Bibliometrics
Entrepreneurship
Firmenimage
Indien
Marketing management
Consumer behaviour
44
Konsumentenverhalten
44
Relationship marketing
21
Beziehungsmarketing
20
Brand management
17
Markenführung
17
Entrepreneurship approach
15
Brand image
14
Innovation
14
Markenimage
14
Bibliometrie
12
Marketingmanagement
10
Customer satisfaction
9
Dienstleistungsqualität
9
Kundenzufriedenheit
9
Service quality
9
Innovation management
8
Innovationsmanagement
8
Business start-up
7
Corporate reputation
7
Unternehmensgründung
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Viral marketing
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Virales Marketing
7
Brand
6
Customer value
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Digitalisierung
6
Digitization
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Fashion
6
Kundenwert
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Social Web
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Social web
6
Beschwerdemanagement
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40
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Article in journal
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40
Collection of articles of several authors
1
Sammelwerk
1
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English
40
Author
All
Balaji, M. S.
Beatty, Sharon E.
Galindo Martín, Miguel Angel
Guzman, Francisco
Kim, Kyung Hoon
Miles, Morgan P.
Paul, Justin
Melewar, T. C.
15
Pereira, Vijay
13
Foroudi, Pantea
11
Kumar, Satish
11
Adomako, Samuel
10
Kraus, Sascha
10
Parida, Vinit
10
Vrontis, Demetris
10
Balmer, John M. T.
9
Ko, Eunju
9
Sharma, Piyush
9
Laroche, Michel
8
Malik, Ashish
8
Behl, Abhishek
7
Dana, Leo Paul
7
Gupta, Suraksha
7
Huarng, Kun-Huang
7
Kaciak, Eugene
7
Kitchen, Philip J.
7
Lim, Weng Marc
7
Méndez Picazo, María Teresa
7
Welsh, Dianne H. B.
7
Wincent, Joakim
7
Jones, Paul
6
Lanivich, Stephen E.
6
Mas-Tur, Alicia
6
Munjal, Surender
6
Awruk, Katarzyna
5
Budhwar, Pawan S.
5
Castaño Martínez, María Soledad
5
Haddoud, Mohamed Yacine
5
O'Cass, Aron
5
Oghazi, Pejvak
5
Pandey, Nitesh
5
Ribeiro Soriano, Domingo
5
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European journal of marketing : EJM
International marketing review
Journal of business research : JBR
International entrepreneurship and management journal
6
Entrepreneurship and regional development : an international journal
5
Journal of strategic marketing
5
European management journal
4
Asia Pacific business review
3
International business review : the official journal of the European International Business Academy
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of innovation & knowledge : JIK
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of research in marketing and entrepreneurship : JRME
3
Small business economics : an international journal
3
The journal of product & brand management
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of Indian culture and business management
2
Journal of developmental entrepreneurship : JDE ; a publication devoted to issues concerning microenterprise development
2
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
2
Psychology & marketing
2
Small business economics : an entrepreneurship journal
2
The international journal of bank marketing : IJBM
2
The journal of services marketing
2
Asian business & management
1
British journal of management : BJM
1
Business strategy and the environment
1
Economic research
1
European journal of international management : EJIM
1
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
1
Información comercial española : ICE : revista de economía
1
International journal of consumer studies
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of entrepreneurial behavior & research
1
International journal of food and agricultural economics : IJFAEC
1
International journal of manpower
1
Journal of East-West business
1
Journal of Indian business research
1
Journal of business ethics : JOBE
1
Journal of business-to-business marketing
1
Journal of enterprising communities : people and places in the global economy ; JEC
1
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ECONIS (ZBW)
40
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1
Digital entrepreneurship research : a systematic review
Paul, Justin
;
Alhassan, Ibrahim
;
Binsaif, Nasser
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013534228
Saved in:
2
Entrepreneurial strategy-making, corporate entrepreneurship preparedness and entrepreneurial sales actions : improving B2B sales performance
Edwards, John
;
Miles, Morgan P.
;
D'Alessandro, Steven
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014227814
Saved in:
3
Is digital transformation threatened? : a systematic literature review of the factors influencing firms' digital transformation and internationalization
Feliciano-Cestero, María M.
;
Ameen, Nisreen
;
Kotabe, …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014229164
Saved in:
4
Key account management in B2B marketing : a systematic literature review and research agenda
Sandesh, Sadasivan Pillai
;
Sreejesh, S.
;
Paul, Justin
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013534268
Saved in:
5
Social influence research in consumer behavior: What we learned and what we need to learn? : a hybrid systematic literature review
Bhukya, Ramulu
;
Paul, Justin
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014301814
Saved in:
6
Bandwagon effect revisited : a systematic review to develop future research agenda
Bindra, Sunali
;
Sharma, Deepika
;
Parameswar, Nakul
; …
- In:
Journal of business research : JBR
143
(
2022
),
pp. 305-317
Persistent link: https://www.econbiz.de/10013194539
Saved in:
7
Charting research on international luxury marketing : where are we now and where should we go next?
Veloutsou, Cleopatra
;
Christodoulides, George
;
Guzman, …
- In:
International marketing review
39
(
2022
)
2
,
pp. 371-394
Persistent link: https://www.econbiz.de/10013396202
Saved in:
8
Frugal innovations : a multidisciplinary review & agenda for future research
Dabić, Marina
;
Obradović, Tena
;
Vlačić, Božidar
; …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 914-929
Persistent link: https://www.econbiz.de/10013169472
Saved in:
9
How does promotion mix affect brand equity? : insights from a mixed-methods study of low involvement products
Le Dang Lang
;
Lim, Weng Marc
;
Guzman, Francisco
- In:
Journal of business research : JBR
141
(
2022
),
pp. 175-190
Persistent link: https://www.econbiz.de/10013167966
Saved in:
10
Linking B2B sales performance to entrepreneurial self-efficacy, entrepreneurial selling actions
Edwards, John
;
Miles, Morgan P.
;
D'Alessandro, Steven
; …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 585-593
Persistent link: https://www.econbiz.de/10013168421
Saved in:
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