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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International marketing review"
~isPartOf:"Journal of business research : JBR"
~person:"Balaji, M. S."
~person:"Beatty, Sharon E."
~person:"Galindo Martín, Miguel Angel"
~person:"Guzman, Francisco"
~person:"Munjal, Surender"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~subject:"Bibliometrics"
~subject:"Digitalisierung"
~subject:"Entrepreneurship"
~subject:"Indien"
~subject:"Marketing management"
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Bibliometrics
Digitalisierung
Entrepreneurship
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Marketing management
Consumer behaviour
39
Konsumentenverhalten
39
Relationship marketing
17
Beziehungsmarketing
16
Brand management
16
Markenführung
16
Brand image
15
Markenimage
15
Bibliometrie
12
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10
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Balaji, M. S.
Beatty, Sharon E.
Galindo Martín, Miguel Angel
Guzman, Francisco
Munjal, Surender
Paul, Justin
Roy, Sanjit
Parida, Vinit
17
Pereira, Vijay
15
Vrontis, Demetris
13
Kraus, Sascha
12
Adomako, Samuel
11
Kumar, Satish
11
Wincent, Joakim
10
Malik, Ashish
9
Sharma, Piyush
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Behl, Abhishek
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Dana, Leo Paul
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Huarng, Kun-Huang
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Ko, Eunju
8
Laroche, Michel
8
Kaciak, Eugene
7
Lim, Weng Marc
7
Mariani, Marcello M.
7
Méndez Picazo, María Teresa
7
Welsh, Dianne H. B.
7
Balmer, John M. T.
6
Budhwar, Pawan S.
6
Chaudhuri, Ranjan
6
Jones, Paul
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Kohtamäki, Marko
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Lanivich, Stephen E.
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Mas-Tur, Alicia
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5
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Bouncken, Ricarda B.
5
Castaño Martínez, María Soledad
5
Chatterjee, Sheshadri
5
Ferraris, Alberto
5
Foroudi, Pantea
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European journal of marketing : EJM
International marketing review
Journal of business research : JBR
International business review : the official journal of the European International Business Academy
7
European management journal
4
Asia Pacific business review
3
International entrepreneurship and management journal
3
Journal of strategic marketing
3
The journal of product & brand management
3
Advances in business strategy and competitive advantage (ABSCA) book series
2
Entrepreneurship and regional development : an international journal
2
International journal of Indian culture and business management
2
International journal of consumer studies
2
Journal of innovation & knowledge : JIK
2
Journal of world business : JWB
2
Management international review : MIR ; journal of international business
2
Psychology & marketing
2
Services marketing cases in emerging markets : an asian perspective
2
Small business economics : an entrepreneurship journal
2
Small business economics : an international journal
2
The international journal of bank marketing : IJBM
2
The journal of services marketing
2
Analyzing the relationship between innovation, value creation, and entrepreneurship
1
Asian business & management
1
British journal of management
1
British journal of management : BJM
1
Business strategy and the environment
1
Cambridge journal of economics
1
Development agenda of Third World countries under the WTO regime ; 2
1
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Economic research
1
Enhancing enterprise competitiveness : (strategy, operations and finance)
1
Entrepreneurship and its economic significance, behavior and effects
1
European journal of international management : EJIM
1
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
1
Human resource management review
1
Indian banking : the new vision
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Información comercial española : ICE : revista de economía
1
International Studies in Entrepreneurship
1
International business strategy : theory and practice
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ECONIS (ZBW)
33
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1
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
2
Digital entrepreneurship research : a systematic review
Paul, Justin
;
Alhassan, Ibrahim
;
Binsaif, Nasser
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013534228
Saved in:
3
Is digital transformation threatened? : a systematic literature review of the factors influencing firms' digital transformation and internationalization
Feliciano-Cestero, María M.
;
Ameen, Nisreen
;
Kotabe, …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014229164
Saved in:
4
Key account management in B2B marketing : a systematic literature review and research agenda
Sandesh, Sadasivan Pillai
;
Sreejesh, S.
;
Paul, Justin
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013534268
Saved in:
5
Social influence research in consumer behavior: What we learned and what we need to learn? : a hybrid systematic literature review
Bhukya, Ramulu
;
Paul, Justin
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014301814
Saved in:
6
Bandwagon effect revisited : a systematic review to develop future research agenda
Bindra, Sunali
;
Sharma, Deepika
;
Parameswar, Nakul
; …
- In:
Journal of business research : JBR
143
(
2022
),
pp. 305-317
Persistent link: https://www.econbiz.de/10013194539
Saved in:
7
Charting research on international luxury marketing : where are we now and where should we go next?
Veloutsou, Cleopatra
;
Christodoulides, George
;
Guzman, …
- In:
International marketing review
39
(
2022
)
2
,
pp. 371-394
Persistent link: https://www.econbiz.de/10013396202
Saved in:
8
Circular economy adoption by SMEs in emerging markets : towards a multilevel conceptual framework
Malik, Ashish
;
Sharma, Piyush
;
Sharma, Piyush
;
Vinu, Ajayan
- In:
Journal of business research : JBR
142
(
2022
),
pp. 605-619
Persistent link: https://www.econbiz.de/10013168425
Saved in:
9
A comparative analysis of Indian and Chinese FDI into Africa : the role of governance and alliances
Munjal, Surender
;
Varma, Sumati
;
Bhatnagar, Ankur
- In:
Journal of business research : JBR
149
(
2022
),
pp. 1018-1033
Persistent link: https://www.econbiz.de/10013325770
Saved in:
10
Examining the evolution of emerging market multinational enterprises' competitive advantages : evidence from India
Munjal, Surender
;
Bhasin, Niti
;
Nandrajog, Divya
; …
- In:
Journal of business research : JBR
145
(
2022
),
pp. 732-744
Persistent link: https://www.econbiz.de/10013197947
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