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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International marketing review"
~isPartOf:"Journal of business research : JBR"
~person:"Balaji, M. S."
~person:"Beatty, Sharon E."
~person:"Galindo Martín, Miguel Angel"
~person:"Guzman, Francisco"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Sahasranamam, Sreevas"
~subject:"Beziehungsmarketing"
~subject:"Bibliometrie"
~subject:"Entrepreneurship"
~subject:"Indien"
~subject:"Marketing management"
~type_genre:"Article in journal"
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Beziehungsmarketing
Bibliometrie
Entrepreneurship
Indien
Marketing management
Consumer behaviour
38
Konsumentenverhalten
38
Relationship marketing
17
Brand management
15
Markenführung
15
Brand image
14
Markenimage
14
Bibliometrics
13
Entrepreneurship approach
11
Customer satisfaction
9
Dienstleistungsqualität
9
Kundenzufriedenheit
9
Service quality
9
Innovation
8
Viral marketing
8
Virales Marketing
8
Brand
7
Digitalisierung
7
Digitization
7
Beschwerdemanagement
6
Complaint management
6
E-commerce
6
Electronic Commerce
6
Markenartikel
6
Einzelhandel
5
Retail trade
5
Brand equity
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Business start-up
4
Corporate reputation
4
Emotion
4
Firmenimage
4
Marketingmanagement
4
Personality psychology
4
Personalization
4
Persönlichkeitspsychologie
4
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44
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Sammelwerk
1
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English
44
Author
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Balaji, M. S.
Beatty, Sharon E.
Galindo Martín, Miguel Angel
Guzman, Francisco
Paul, Justin
Roy, Sanjit
Sahasranamam, Sreevas
Ko, Eunju
14
Pereira, Vijay
14
Sharma, Piyush
13
Vrontis, Demetris
13
Kumar, Satish
11
Adomako, Samuel
10
Kraus, Sascha
10
Parida, Vinit
10
Behl, Abhishek
9
Kim, Kyung Hoon
9
Gupta, Suraksha
8
Gustafsson, Anders
8
Laroche, Michel
8
Malik, Ashish
8
Oghazi, Pejvak
8
Wincent, Joakim
8
Chatterjee, Sheshadri
7
Chaudhuri, Ranjan
7
Dana, Leo Paul
7
Huarng, Kun-Huang
7
Kaciak, Eugene
7
Kitchen, Philip J.
7
Lim, Weng Marc
7
Melewar, T. C.
7
Miles, Morgan P.
7
Méndez Picazo, María Teresa
7
Welsh, Dianne H. B.
7
Witell, Lars
7
Babin, Barry J.
6
Balmer, John M. T.
6
Chebat, Jean-Charles
6
Donthu, Naveen
6
Foroudi, Pantea
6
Henneberg, Stephan
6
Jones, Paul
6
Lanivich, Stephen E.
6
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European journal of marketing : EJM
International marketing review
Journal of business research : JBR
Journal of strategic marketing
8
The journal of product & brand management
7
Journal of retailing and consumer services
5
European management journal
4
Journal of service research : JSR
4
The journal of services marketing
4
Asia Pacific business review
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International business review : the official journal of the European International Business Academy
3
International entrepreneurship and management journal
3
Psychology & marketing
3
The international journal of bank marketing : IJBM
3
Asian business & management
2
Entrepreneurship and regional development : an international journal
2
International journal of Indian culture and business management
2
International journal of consumer studies
2
International journal of hospitality management
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Management and organization review : MOR ; the official journal of The International Association for Chinese Management Research
2
Small business economics : an entrepreneurship journal
2
Small business economics : an international journal
2
Technological forecasting & social change : an international journal
2
The journal of consumer marketing
2
The service industries journal
2
Business strategy and the environment
1
Economic research
1
Electronic commerce research
1
Entrepreneurship theory and practice : ET&P
1
European journal of international management : EJIM
1
European journal of marketing
1
European management review : EMR
1
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
1
Información comercial española : ICE : revista de economía
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of entrepreneurial behavior & research
1
International journal of manpower
1
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ECONIS (ZBW)
44
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1
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
2
Digital entrepreneurship research : a systematic review
Paul, Justin
;
Alhassan, Ibrahim
;
Binsaif, Nasser
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013534228
Saved in:
3
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
4
Is digital transformation threatened? : a systematic literature review of the factors influencing firms' digital transformation and internationalization
Feliciano-Cestero, María M.
;
Ameen, Nisreen
;
Kotabe, …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014229164
Saved in:
5
Key account management in B2B marketing : a systematic literature review and research agenda
Sandesh, Sadasivan Pillai
;
Sreejesh, S.
;
Paul, Justin
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013534268
Saved in:
6
Social influence research in consumer behavior: What we learned and what we need to learn? : a hybrid systematic literature review
Bhukya, Ramulu
;
Paul, Justin
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014301814
Saved in:
7
Bandwagon effect revisited : a systematic review to develop future research agenda
Bindra, Sunali
;
Sharma, Deepika
;
Parameswar, Nakul
; …
- In:
Journal of business research : JBR
143
(
2022
),
pp. 305-317
Persistent link: https://www.econbiz.de/10013194539
Saved in:
8
Charting research on international luxury marketing : where are we now and where should we go next?
Veloutsou, Cleopatra
;
Christodoulides, George
;
Guzman, …
- In:
International marketing review
39
(
2022
)
2
,
pp. 371-394
Persistent link: https://www.econbiz.de/10013396202
Saved in:
9
Consumer-brand relationship : a brand hate perspective
Roy, Sanjit
;
Sharma, Apurv
;
Bose, Sunny
;
Gaganpreet Singh
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1293-1304
Persistent link: https://www.econbiz.de/10013185103
Saved in:
10
Cultural personal values and switching costs perceptions : beyond Hofstede
Blut, Markus
;
Beatty, Sharon E.
;
Northington, William Magnus
- In:
Journal of business research : JBR
150
(
2022
),
pp. 339-353
Persistent link: https://www.econbiz.de/10013365721
Saved in:
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