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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International marketing review"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Dwivedi, Yogesh Kumar"
~person:"Kim, Kyung Hoon"
~person:"Mitchell, Vincent-Wayne"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Seo, Yuri"
~subject:"Consumer behaviour"
~subject:"Digitalisierung"
~subject:"Indien"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~type_genre:"Article in journal"
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Consumer behaviour
Digitalisierung
Indien
Konsumentenverhalten
Markenführung
Brand management
3
Cost transparency
3
Costs
3
Customer satisfaction
3
Kosten
3
Kundenzufriedenheit
3
Viral marketing
3
Virales Marketing
3
Brand
2
Consumers
2
Cultural identity
2
Designation of origin
2
Großbritannien
2
Herkunftsbezeichnung
2
Information costs
2
Informationskosten
2
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2
Markt
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Pricing
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Theory
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Advertising
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Advertising effects
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Brand experience
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1
Brand positioning
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Brands
1
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1
Complaint management
1
Confidence
1
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Article in journal
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13
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English
Spanish
Author
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Beatty, Sharon E.
Dwivedi, Yogesh Kumar
Kim, Kyung Hoon
Mitchell, Vincent-Wayne
Paul, Justin
Roy, Sanjit
Seo, Yuri
Christodoulides, George
6
Melewar, T. C.
6
Barnes, Bradley R.
5
Diamantopoulos, Adamantios
5
Kaushik, Geetanjali
5
Magnusson, Peter
5
Moutinho, Luiz
5
Rana, Nripendra P.
5
Roper, Stuart
5
Sharma, Piyush
5
Simintiras, Antonis C.
5
Wang, Cheng Lu
5
Buchanan-Oliver, Margo
4
Cleveland, Mark
4
De Chernatony, Leslie
4
He, Jiaxun
4
Lowe, Ben
4
Michaelidou, Nina
4
Westjohn, Stanford A.
4
Zdravkovic, Srdan
4
Andrews, Lynda
3
Balabanis, George
3
Buil, Isabel
3
Canniford, Robin
3
Cruz, Angela Gracia B.
3
Delgado-Ballester, Elena
3
Drennan, Judy
3
Grohmann, Bianca
3
Guzman, Francisco
3
Kerr, Gayle
3
Lee, Richard
3
Li, Jianyao
3
Maher, Amro A.
3
Oppewal, Harmen
3
Palmeira, Mauricio
3
Pelsmacker, Patrick de
3
Roy, Rajat
3
Schroeder, Jonathan E.
3
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European journal of marketing : EJM
International marketing review
Journal of business research : JBR
57
Journal of retailing and consumer services
28
International journal of Indian culture and business management
13
Technological forecasting & social change : an international journal
9
Psychology & marketing
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of strategic marketing
7
Information systems management
6
The marketing review
6
Asia Pacific journal of marketing and logistics
5
European management journal
5
International journal of consumer studies
5
The journal of services marketing
4
Business strategy and the environment
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of entrepreneurial behavior & research
3
International journal of market research
3
Journal of advertising
3
Journal of consumer behaviour : an international research review
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of marketing theory and practice
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
The journal of consumer marketing
3
Electronic government : EG; an international journal
2
European journal of marketing
2
International business review : the official journal of the European International Business Academy
2
International journal of bank marketing
2
International journal of hospitality management
2
International journal of retail & distribution management
2
Journal of consumer behaviour
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing management : MM
2
Journal of marketing theory and practice : JMTP
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Qualitative market research : an international journal
2
The international journal of bank marketing : IJBM
2
Asia Pacific business review
1
Asian journal of business ethics : AJBE
1
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ECONIS (ZBW)
13
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13
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date (oldest first)
1
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
2
The interaction effect of country-of-origin positioning and cultural distance on international advertising effectiveness : a construal level perspective
Septianto, Felix
;
Japutra, Arnold
;
Sung, Billy
;
Seo, Yuri
- In:
International marketing review
39
(
2022
)
4
,
pp. 931-954
Persistent link: https://www.econbiz.de/10013396344
Saved in:
3
Customers' emotion regulation strategies in service failure encounters
Balaji, M. S.
;
Roy, Sanjit
;
Quazi, Ali
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 960-982
Persistent link: https://www.econbiz.de/10011708773
Saved in:
4
Commentary: is cost transparency necessarily good for consumers?
Kuah, Adrian T. H.
;
Weerakkody, Vishanth
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1980-1986
Persistent link: https://www.econbiz.de/10011453343
Saved in:
5
Commentary: "should consumers request cost transparency?" : cost transparency in consumer markets
Lowe, Ben
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1992-1998
Persistent link: https://www.econbiz.de/10011453356
Saved in:
6
Commentary: what's behind the price tag : understanding cost transparency?
Singh, Nitish
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1987-1991
Persistent link: https://www.econbiz.de/10011453354
Saved in:
7
Luxury brand markets as confluences of multiple cultural beliefs
Seo, Yuri
;
Buchanan-Oliver, Margo
;
Cruz, Angela Cracia B.
- In:
International marketing review
32
(
2015
)
2
,
pp. 141-159
Persistent link: https://www.econbiz.de/10011296977
Saved in:
8
Rejoinder: a reply to comments on "should consumers request cost transparency?"
Simintiras, Antonis C.
;
Dwivedi, Yogesh Kumar
;
Kaushik, …
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1999-2003
Persistent link: https://www.econbiz.de/10011453363
Saved in:
9
Should consumers request cost transparency?
Simintiras, Antonis C.
;
Dwivedi, Yogesh Kumar
;
Kaushik, …
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1961-1979
Persistent link: https://www.econbiz.de/10011449386
Saved in:
10
When having is not enough : implications of being satisfies
Zhong, Jing Yang
;
Mitchell, Vincent-Wayne
- In:
European journal of marketing : EJM
47
(
2013
)
11/12
,
pp. 1975-2001
Persistent link: https://www.econbiz.de/10010205947
Saved in:
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