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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International marketing review"
~person:"Balaji, M. S."
~person:"Beatty, Sharon E."
~person:"Carrillat, François A."
~person:"Galindo Martín, Miguel Angel"
~person:"Guzman, Francisco"
~person:"Kaciak, Eugene"
~person:"Kim, Kyung Hoon"
~person:"Miles, Morgan P."
~person:"Paul, Justin"
~subject:"Bibliometrics"
~subject:"Entrepreneurship"
~subject:"Firmenimage"
~subject:"Indien"
~subject:"Marketing management"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
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Bibliometrics
Entrepreneurship
Firmenimage
Indien
Marketing management
Consumer behaviour
6
Konsumentenverhalten
6
Sponsoring
5
Sponsorship
5
Advertising effects
4
Sportmarketing
4
Sports marketing
4
Werbewirkung
4
Brand image
3
Brand management
3
Markenführung
3
Markenimage
3
Sport event
3
Sportveranstaltung
3
Advertising
2
Beziehungsmarketing
2
Brand
2
Customer satisfaction
2
Dienstleistungsqualität
2
Distribution channel
2
Identification
2
International marketing
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Internationales Marketing
2
Kundenzufriedenheit
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Lieferantenmanagement
2
Markenartikel
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Marketingmanagement
2
Relationship marketing
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Service quality
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Sport
2
Sports
2
Supplier relationship management
2
Vertriebsweg
2
Viral marketing
2
Virales Marketing
2
Werbung
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Activation
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Ambush
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Article
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Article in journal
Aufsatz in Zeitschrift
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4
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Balaji, M. S.
Beatty, Sharon E.
Carrillat, François A.
Galindo Martín, Miguel Angel
Guzman, Francisco
Kaciak, Eugene
Kim, Kyung Hoon
Miles, Morgan P.
Paul, Justin
Balmer, John M. T.
6
Melewar, T. C.
5
Kitchen, Philip J.
4
Barnes, Bradley R.
3
Gilmore, Audrey
3
Grinstein, Amir
3
Henneberg, Stephan
3
Leonidou, Leonidas C.
3
Mellahi, Kamel
3
O'Cass, Aron
3
Shoham, Aviv
3
Sousa, Carlos M. P.
3
Tikkanen, Henrikki
3
Abratt, Russell
2
Andriopoulos, Constantine
2
Aspara, Jaakko
2
Balmern, John M. T.
2
Cadogan, John W.
2
Cavusgil, S. Tamer
2
Chung, Henry F. L.
2
Currim, Imran S.
2
Dinnie, Keith
2
Foroudi, Mohammad Mahdi
2
Foroudi, Pantea
2
Goldman, Arieh
2
Hammervoll, Trond
2
He, Hongwei
2
Katsikeas, Constantine S.
2
Lee, Wai Jin
2
Leppäaho, Tanja
2
Liu, Gordon
2
Liu, Yipeng
2
Ormrod, Robert P.
2
Pfajfar, Gregor
2
Reid, David McHardy
2
Sharma, Piyush
2
Shukla, Paurav
2
Sok, Phyra
2
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European journal of marketing : EJM
International marketing review
Journal of business research : JBR
45
International entrepreneurship and management journal
11
Entrepreneurship and regional development : an international journal
6
Journal of strategic marketing
5
European management journal
4
Journal of developmental entrepreneurship : JDE ; a publication devoted to issues concerning microenterprise development
4
Journal of innovation & knowledge : JIK
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Small business economics : an international journal
4
Asia Pacific business review
3
International business review : the official journal of the European International Business Academy
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of research in marketing and entrepreneurship : JRME
3
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
3
The journal of product & brand management
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of Indian culture and business management
2
International journal of entrepreneurial behavior & research
2
International small business journal : ISBJ
2
Journal of the Academy of Marketing Science
2
Psychology & marketing
2
Small business economics : an entrepreneurship journal
2
The international journal of bank marketing : IJBM
2
The journal of services marketing
2
Asian business & management
1
Baltic journal of management : BJM
1
British journal of management : BJM
1
Business strategy and the environment
1
Economic research
1
Entrepreneurship research journal : ERJ
1
European journal of international management : EJIM
1
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
1
Group decision and negotiation
1
Información comercial española : ICE : revista de economía
1
International journal of consumer studies
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of food and agricultural economics : IJFAEC
1
International journal of manpower
1
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Source
All
ECONIS (ZBW)
4
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1
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4
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1
Charting research on international luxury marketing : where are we now and where should we go next?
Veloutsou, Cleopatra
;
Christodoulides, George
;
Guzman, …
- In:
International marketing review
39
(
2022
)
2
,
pp. 371-394
Persistent link: https://www.econbiz.de/10013396202
Saved in:
2
Which sport sponsorships most impact sponsor CSR image?
Plewa, Carolin
;
Carrillat, François A.
;
Mazodier, Marc
; …
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 796-815
Persistent link: https://www.econbiz.de/10011529666
Saved in:
3
Weapons of mass intrusion : the leveraging of ambush marketing strategies
Carrillat, François A.
;
Colbert, François
;
Feigné, …
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 314-335
Persistent link: https://www.econbiz.de/10010344076
Saved in:
4
Relationalism in marketing channels and marketing strategy
Paswan, Audhesh K.
;
Blankson, Charles
;
Guzman, Francisco
- In:
European journal of marketing : EJM
45
(
2011
)
3
,
pp. 310-333
Persistent link: https://www.econbiz.de/10009010674
Saved in:
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