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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International marketing review"
~person:"Balaji, M. S."
~person:"Beatty, Sharon E."
~person:"Foroudi, Mohammad Mahdi"
~person:"Galindo Martín, Miguel Angel"
~person:"Guzman, Francisco"
~person:"Kaciak, Eugene"
~person:"Kim, Kyung Hoon"
~person:"Miles, Morgan P."
~person:"Paul, Justin"
~subject:"Bibliometrics"
~subject:"Brand resurrection movement"
~subject:"Entrepreneurship"
~subject:"Firmenimage"
~subject:"Indien"
~subject:"Marketing management"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
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Bibliometrics
Brand resurrection movement
Entrepreneurship
Firmenimage
Indien
Marketing management
Consumer behaviour
7
Konsumentenverhalten
7
Brand image
4
Brand management
4
Markenführung
4
Markenimage
4
Beziehungsmarketing
3
Marketingmanagement
3
Relationship marketing
3
Brand
2
Customer satisfaction
2
Dienstleistungsqualität
2
Distribution channel
2
International marketing
2
Internationales Marketing
2
Kundenzufriedenheit
2
Lieferantenmanagement
2
Markenartikel
2
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2
Supplier relationship management
2
Vertriebsweg
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Virales Marketing
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Advertising
1
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1
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Arbeitsleistung
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Beschwerdemanagement
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Bibliometric analysis
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Bibliometrie
1
Brand elements
1
Brand experience
1
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1
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1
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Communication
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Article in journal
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5
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Balaji, M. S.
Beatty, Sharon E.
Foroudi, Mohammad Mahdi
Galindo Martín, Miguel Angel
Guzman, Francisco
Kaciak, Eugene
Kim, Kyung Hoon
Miles, Morgan P.
Paul, Justin
Balmer, John M. T.
6
Melewar, T. C.
5
Kitchen, Philip J.
4
Barnes, Bradley R.
3
Gilmore, Audrey
3
Grinstein, Amir
3
Henneberg, Stephan
3
Leonidou, Leonidas C.
3
Mellahi, Kamel
3
O'Cass, Aron
3
Shoham, Aviv
3
Sousa, Carlos M. P.
3
Tikkanen, Henrikki
3
Abratt, Russell
2
Andriopoulos, Constantine
2
Aspara, Jaakko
2
Balmern, John M. T.
2
Cadogan, John W.
2
Carrillat, François A.
2
Cavusgil, S. Tamer
2
Chung, Henry F. L.
2
Currim, Imran S.
2
Dinnie, Keith
2
Foroudi, Pantea
2
Goldman, Arieh
2
Hammervoll, Trond
2
He, Hongwei
2
Katsikeas, Constantine S.
2
Lee, Wai Jin
2
Leppäaho, Tanja
2
Liu, Gordon
2
Liu, Yipeng
2
Ormrod, Robert P.
2
Pfajfar, Gregor
2
Reid, David McHardy
2
Sharma, Piyush
2
Shukla, Paurav
2
Sok, Phyra
2
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European journal of marketing : EJM
International marketing review
Journal of business research : JBR
47
International entrepreneurship and management journal
11
Entrepreneurship and regional development : an international journal
6
Journal of strategic marketing
5
European management journal
4
Journal of developmental entrepreneurship : JDE ; a publication devoted to issues concerning microenterprise development
4
Journal of innovation & knowledge : JIK
4
Small business economics : an international journal
4
Asia Pacific business review
3
International business review : the official journal of the European International Business Academy
3
International small business journal : ISBJ
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of research in marketing and entrepreneurship : JRME
3
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
3
The journal of product & brand management
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of Indian culture and business management
2
International journal of entrepreneurial behavior & research
2
Psychology & marketing
2
Qualitative market research : an international journal
2
Small business economics : an entrepreneurship journal
2
Technological forecasting & social change : an international journal
2
The international journal of bank marketing : IJBM
2
The journal of services marketing
2
Asian business & management
1
Baltic journal of management : BJM
1
British journal of management : BJM
1
Business strategy and the environment
1
Economic research
1
Entrepreneurship research journal : ERJ
1
European journal of international management : EJIM
1
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
1
Group decision and negotiation
1
Información comercial española : ICE : revista de economía
1
International journal of consumer studies
1
International journal of contemporary hospitality management
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of food and agricultural economics : IJFAEC
1
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All
ECONIS (ZBW)
5
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5
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1
Charting research on international luxury marketing : where are we now and where should we go next?
Veloutsou, Cleopatra
;
Christodoulides, George
;
Guzman, …
- In:
International marketing review
39
(
2022
)
2
,
pp. 371-394
Persistent link: https://www.econbiz.de/10013396202
Saved in:
2
Determinants of brand resurrection movements : why consumers want dead brands back?
Davari, Arezoo
;
Iyer, Pramod
;
Guzman, Francisco
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1896-1917
Persistent link: https://www.econbiz.de/10011773789
Saved in:
3
IMC antecedents and the consequences of planned brand identity in higher education
Foroudi, Pantea
;
Dinnie, Keith
;
Kitchen, Philip J.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 528-550
Persistent link: https://www.econbiz.de/10011698226
Saved in:
4
Integrating identity, strategy and communications for trust, loyalty and commitment
Melewar, T. C.
;
Foroudi, Pantea
;
Gupta, Suraksha
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 572-604
Persistent link: https://www.econbiz.de/10011698245
Saved in:
5
Relationalism in marketing channels and marketing strategy
Paswan, Audhesh K.
;
Blankson, Charles
;
Guzman, Francisco
- In:
European journal of marketing : EJM
45
(
2011
)
3
,
pp. 310-333
Persistent link: https://www.econbiz.de/10009010674
Saved in:
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