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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of Business Research"
~isPartOf:"Journal of strategic marketing"
~isPartOf:"Research paper series / Aston Business School Research Institute"
~person:"Diamantopoulos, Adamantios"
~subject:"Internationales Marketing"
~subject:"Marketingmanagement"
~subject:"Werbewirkung"
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Advertising effects
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Außenwirtschaftsförderung
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Diamantopoulos, Adamantios
Cadogan, John
1
Foedermayr, Eva
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Foedermayr, Eva K.
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Fuchs, Christoph
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European journal of marketing : EJM
Journal of Business Research
Journal of strategic marketing
Research paper series / Aston Business School Research Institute
Journal of business research : JBR
6
Journal of international marketing
6
British journal of management
1
Europe in the global competition : problems - markets - strategies
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Europe's challenges : economic efficiency and social solidarity
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Fundamentals of marketing research ; Vol. 1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International marketing review
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Journal of forecasting
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Journal of global marketing
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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Journal of the Academy of Marketing Science
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Measurement and research methods in international marketing
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
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SpringerLink / Bücher
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The impact of theory on representations of the consumer and the marketing organisation
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ECONIS (ZBW)
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1
Evaluating the effectiveness of brand-positioning strategies from a consumer perspective
Fuchs, Christoph
;
Diamantopoulos, Adamantios
- In:
European journal of marketing : EJM
44
(
2010
)
11/12
,
pp. 1763-1786
Persistent link: https://www.econbiz.de/10008773203
Saved in:
2
Export segmentation effectiveness : index construction and link to export performance
Foedermayr, Eva
;
Diamantopoulos, Adamantios
;
Sichtmann, …
- In:
Journal of strategic marketing
17
(
2009
)
1
,
pp. 55-73
Persistent link: https://www.econbiz.de/10003827273
Saved in:
3
Market segmentation in practice : review of empirical studies, methodological assessment, and agenda for future research
Foedermayr, Eva K.
;
Diamantopoulos, Adamantios
- In:
Journal of strategic marketing
16
(
2008
)
3
,
pp. 223-265
Persistent link: https://www.econbiz.de/10003751305
Saved in:
4
Export market-orientated behaviour, its antecedents, performance consequences, & moderating factors : evidence from the US & the UK
Cadogan, John
;
Diamantopoulos, Adamantios
;
Siguaw, Judy
-
1999
Persistent link: https://www.econbiz.de/10001428559
Saved in:
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