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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~subject:"Luxury goods"
~subject:"Markentransfer"
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Search: subject_exact:"Brand extension"
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Luxury goods
Markentransfer
Brand extension
15
Brand image
9
Markenimage
9
Brand management
8
Consumer behaviour
8
Konsumentenverhalten
8
Markenführung
8
USA
3
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3
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2
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Marketingmanagement
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Relationship marketing
2
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2
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2
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Brand attitude
1
Brand extensions
1
Branding strategies
1
Consumer creativity
1
Consumer innovativeness
1
Corporate reputation
1
Creativity
1
Cultural identity
1
Customer engagement
1
Designation of origin
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Dienstleistungsmarketing
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Dienstleistungssektor
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Diversification
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Diversifikation
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Firmenimage
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Football
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15
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Carrillat, François A.
2
Samuelsen, Bendik Meling
2
Abosag, Ibrahim
1
Andriopoulos, Constantine
1
Astous, Alain d'
1
Baker, William E.
1
Blut, Markus
1
Buil, Isabel
1
Chang, Aihwa
1
Chen, Junsong
1
De Chernatony, Leslie
1
Dimitriu, Radu
1
Dou, Wenyu
1
Gotsi, Manto
1
Harris, Eric G.
1
He, Hongwei
1
Hem, Leif E.
1
Hind, Daniel
1
Kemp, Charles Jurgen
1
Kim, Jooyoung
1
Lafferty, Barbara A.
1
Li, Yan
1
Lopez, Carmen
1
Martínez, Eva
1
Olsen, Lars Erling
1
Pina, José M.
1
Roper, Stuart
1
Saghafi, Massoud M.
1
Schoefer, Klaus
1
Sciglimpaglia, Donald
1
Sichtmann, Christina
1
Solomon, Paul J.
1
Sun, Pi-chuan
1
Tseng, Timmy H.
1
Warlop, Luk
1
Wen, Na
1
Wu, Jintao
1
Yoon, Hye Jin
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European journal of marketing : EJM
Journal of advertising : official publication of the American Academy of Advertising
The journal of brand management : an international journal
28
Journal of business research : JBR
24
The journal of product & brand management
21
Psychology & marketing
17
Brand management ; Vol. 3
10
Gabler Edition Wissenschaft / Marken- und Produktmanagement
10
Journal of the Academy of Marketing Science
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Journal of marketing
7
Journal of retailing and consumer services
7
SpringerLink / Bücher
7
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of marketing management : MM
6
Journal of marketing research : JMR
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
The IUP journal of brand management : IJBRM
6
Marketing letters : a journal of research in marketing
5
Research
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of sport management and marketing : IJSMM
4
Journal of fashion marketing and management
4
Journal of international consumer marketing
4
Reihe: Marketing : MAR
4
The journal of consumer marketing
4
The journal of product innovation management : an international publication of the Product Development & Management Association
4
AMS review : official publication of the Academy of Marketing Science
3
Australasian marketing journal
3
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
3
Innovatives Markenmanagement
3
International journal of hospitality management
3
International journal of sports marketing & sponsorship
3
International marketing review
3
Journal of retailing
3
Journal of service research : JSR
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing : ZFP ; journal of research and management
3
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ECONIS (ZBW)
15
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1
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10
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15
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date (oldest first)
1
Extending service brands into products versus services : multilevel analyses of key success drivers
Sichtmann, Christina
;
Schoefer, Klaus
;
Blut, Markus
; …
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 200-218
Persistent link: https://www.econbiz.de/10011626472
Saved in:
2
Brand extension similarity can backfire when you look for something specific
Dimitriu, Radu
;
Warlop, Luk
;
Samuelsen, Bendik Meling
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 850-868
Persistent link: https://www.econbiz.de/10011708355
Saved in:
3
Brand stereotyping and image transfer in concurrent sponsorships
Carrillat, François A.
;
Solomon, Paul J.
;
Astous, Alain d'
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 300-314
Persistent link: https://www.econbiz.de/10011410136
Saved in:
4
Exploring the effectiveness of consumer creativity in online marketing communications
Wu, Jintao
;
Wen, Na
;
Dou, Wenyu
;
Chen, Junsong
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 262-276
Persistent link: https://www.econbiz.de/10010519465
Saved in:
5
Consumer evaluation in new products : the perspective of situational strenght
Chang, Aihwa
;
Tseng, Timmy H.
- In:
European journal of marketing : EJM
49
(
2015
)
5/6
,
pp. 806-826
Persistent link: https://www.econbiz.de/10011298083
Saved in:
6
Association ambiguity in brand extension
Kim, Jooyoung
;
Yoon, Hye Jin
- In:
Journal of advertising : official publication of the …
42
(
2013
)
4
,
pp. 358-370
Persistent link: https://www.econbiz.de/10010230053
Saved in:
7
Examining the relationship between brand emotion and brand extension among supporters of professional football clubs
Abosag, Ibrahim
;
Roper, Stuart
;
Hind, Daniel
- In:
European journal of marketing : EJM
46
(
2012
)
9
,
pp. 1233-1251
Persistent link: https://www.econbiz.de/10009661661
Saved in:
8
The attitudinal respose to alternative brand growth strategies
Samuelsen, Bendik Meling
;
Olsen, Lars Erling
- In:
European journal of marketing : EJM
46
(
2012
)
1/2
,
pp. 177-191
Persistent link: https://www.econbiz.de/10009514312
Saved in:
9
Conceptualising the influence of corporate image on country image
Lopez, Carmen
;
Gotsi, Manto
;
Andriopoulos, Constantine
- In:
European journal of marketing : EJM
45
(
2011
)
11/12
,
pp. 1601-1641
Persistent link: https://www.econbiz.de/10009539450
Saved in:
10
Consumer responses to brand extensions: a comprehensive model
Martínez, Eva
;
Pina, José M.
- In:
European journal of marketing : EJM
44
(
2010
)
7/8
,
pp. 1182-1205
Persistent link: https://www.econbiz.de/10008650633
Saved in:
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