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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of business research : JBR"
~language:"eng"
~person:"Foroudi, Mohammad Mahdi"
~subject:"Brand image"
~subject:"Stakeholder"
~type_genre:"Article in journal"
~type_genre:"Case study"
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Brand image
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Foroudi, Mohammad Mahdi
Diamantopoulos, Adamantios
13
Foroudi, Pantea
9
Melewar, T. C.
9
Gupta, Suraksha
7
Roper, Stuart
7
Valette-Florence, Pierre
7
Bigné Alcañiz, J. Enrique
6
Swaen, Valérie
6
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Wallpach, Sylvia von
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5
Arslanagic-Kalajdzic, Maja
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5
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Iglesias, Oriol
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Lindgreen, Adam
5
Markovic, Stefan
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Merchant, Altaf
5
Michel, Géraldine
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Orth, Ulrich R.
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4
Bang, Nguyen
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Bartikowski, Boris
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Cornwell, T. Bettina
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Davvetas, Vasileios
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De Chernatony, Leslie
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Dutta, Sujay
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Ekinci, Yuksel
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Grohs, Reinhard
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Japutra, Arnold
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Kitchen, Philip J.
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European journal of marketing : EJM
Journal of business ethics : JOBE
Journal of business research : JBR
Qualitative market research : an international journal
1
Technological forecasting & social change : an international journal
1
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ECONIS (ZBW)
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Linking identity and heritage with image and a reputation for competition
Foroudi, Pantea
;
Cuomo, Maria Teresa
;
Foroudi, Mohammad …
- In:
Journal of business research : JBR
113
(
2020
),
pp. 317-325
Persistent link: https://www.econbiz.de/10012230495
Saved in:
2
Nations as brands : cinema's place in the branding role
Gupta, Shashwat
;
Foroudi, Mohammad Mahdi
;
Väätänen, Juha
- In:
Journal of business research : JBR
116
(
2020
),
pp. 721-733
Persistent link: https://www.econbiz.de/10012257675
Saved in:
3
Perceptional components of brand equity : configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention
Foroudi, Pantea
;
Jin, Zhongqi
;
Gupta, Suraksha
; …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 462-474
Persistent link: https://www.econbiz.de/10011881956
Saved in:
4
Promissing the dream : changing destination image of London through the effect of website place
Foroudi, Pantea
;
Akarsu, Tugra Nazlil
;
Ageeva, Elena
; …
- In:
Journal of business research : JBR
83
(
2018
),
pp. 97-110
Persistent link: https://www.econbiz.de/10011775953
Saved in:
5
IMC antecedents and the consequences of planned brand identity in higher education
Foroudi, Pantea
;
Dinnie, Keith
;
Kitchen, Philip J.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 528-550
Persistent link: https://www.econbiz.de/10011698226
Saved in:
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