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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Journal of retailing"
~isPartOf:"Marketing intelligence & planning"
~source:"econis"
~subject:"Brand equity"
~subject:"Marketingmanagement"
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Brand equity
Marketingmanagement
Brand management
1,326
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1,326
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939
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939
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747
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747
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Ko, Eunju
4
Anselmsson, Johan
3
Christodoulides, George
3
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3
Martínez-López, Francisco J.
3
Melewar, T. C.
3
Mingione, Michela
3
Oliveira, Marta Olivia Rovedder de
3
Aiello, Gaetano
2
Anaya-Sánchez, Rafael
2
Augusto, Mário Gomes
2
Balmer, John M.T.
2
Barrio-García, Salvador del
2
Baumgarth, Carsten
2
Bondesson, Niklas
2
Delgado-Ballester, Elena
2
Foroudi, Pantea
2
Grohmann, Bianca
2
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Kim, Sang Jin
2
Kitchen, Philip J.
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Lee, Wai Jin
2
Lim, Weng Marc
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Luce, Fernando Bins
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Ma, Yu
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Melin, Frans
2
Merrilees, Bill
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Podnar, Klement
2
Rahman, Mahabubur
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Rokka, Joonas
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2
Round, Griff
2
Sharma, Piyush
2
Silveira, Cleo Schmitt
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Sok, Phyra
2
St. Davčik, Nebojša
2
Tiago, Flávio Borges
2
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2
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
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European journal of marketing : EJM
Journal of business research : JBR
Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of marketing management : MM
Journal of retailing and consumer services
Journal of retailing
Marketing intelligence & planning
Industrial marketing management : the international journal for industrial and high-tech firms
94
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62
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52
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43
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27
SpringerLink / Bücher
24
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23
Journal of marketing communications
19
International journal of hospitality management
17
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16
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
Springer eBook Collection
14
Asia Pacific journal of marketing and logistics
13
Gabler Edition Wissenschaft
12
International marketing review
12
Journal of marketing
12
The marketing review
12
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11
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Antecedents and outcomes of employee-based brand equity
9
Cogent business & management
9
International journal of advertising : the review of marketing communications
9
AMS review : official publication of the Academy of Marketing Science
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
8
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
8
Journal of promotion management : innovations in planning and applied research
8
Tourism management : research, policies, practice
8
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
7
Business horizons
7
International journal of retail & distribution management
7
International review on public and non-profit marketing
7
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ECONIS (ZBW)
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199
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1
Developing brand identity and sales strategy in the digital era : moderating role of consumer belief in brand
Shams, S. M. Riad
;
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014555890
Saved in:
2
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
3
Brand equity and company performance : evidence from a quasi-experiment in an emerging market
Oliveira, Marta Olivia Rovedder de
;
Sonza, Igor Bernardi
; …
- In:
Marketing intelligence & planning
41
(
2023
)
4
,
pp. 393-408
Persistent link: https://www.econbiz.de/10014313027
Saved in:
4
Brand equity chain and brand equity measurement approaches
Oliveira, Marta Olivia Rovedder de
;
Heldt, Rodrigo
; …
- In:
Marketing intelligence & planning
41
(
2023
)
4
,
pp. 442-456
Persistent link: https://www.econbiz.de/10014313031
Saved in:
5
Fashion and the metaverse : clarifying the domain and establishing a research agenda
Park, Hyejune
;
Lim, Rachel Esther
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014363978
Saved in:
6
Why do consumers prefer one brand over another? : the economics and sociology of brand competitiveness
Della Lena, Sebastiano
;
Timming, Andrew R.
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014364496
Saved in:
7
The impacts of logo dynamism and product types on brand market performance
Wang, Xin
;
Liu, Huimin
;
Chen, Hao
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014368454
Saved in:
8
Transformative marketing in the new normal : a novel practice-scholarly integrative review of business-to-business marketing mix challenges, opportunities, and solutions
Lim, Weng Marc
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014293937
Saved in:
9
Brand wagon effect : how brand equity eclipses the effect of eWoM on purchase intentions : mediating role of review helpfulness
Upadhyay, Yogesh K.
;
Tripathi, Aditya
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014434867
Saved in:
10
Brand competitiveness antecedents : the interaction effects of marketing and R&D expenditure
Koshksaray, Amir Abedini
;
Quach, Sara
;
Trinh, Giang
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014373373
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