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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of consumer policy : consumer issues in law, economics and behavioural sciences"
~isPartOf:"Journal of institutional and theoretical economics : JITE"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"The journal of consumer marketing"
~language:"eng"
~subject:"Book trade"
~subject:"Electronic Commerce"
~subject:"Product information"
~subject:"Produktinformation"
~subject:"Viral marketing"
~type:"article"
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Book trade
Electronic Commerce
Product information
Produktinformation
Viral marketing
Consumer behaviour
18
Konsumentenverhalten
18
Consumer protection
10
Verbraucherschutz
10
Online retailing
7
Online-Handel
7
Contract law
6
Vertragsrecht
6
Internet marketing
5
Online-Marketing
5
Theorie
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E-commerce
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31
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Issacharoff, Samuel
3
Wickelgren, Abraham L.
3
Barnes, Nora Ganim
1
Berger, Jonah
1
Borin, Norm
1
Boztuğ, Yasemin
1
Cerf, Douglas C.
1
Chocaroo Eguaras, Raquel
1
Chrysochou, Polymeros
1
Cui, Geng
1
Dörnyei, Krisztina Rita
1
Edinger, Wieke Huizing
1
Elorz Domezain, Margarita
1
Engel, Christoph
1
Forsythe, Sandra
1
Gokani, N.
1
Grunert, Klaus G.
1
Guo, Liang
1
Horverak, Øyvind
1
Junuzović, M.
1
Karakaya, Fahri
1
Kim, Jiyeon
1
Kim, Yong Seog
1
Krishnan, Ramayya
1
Krystallis, Athanasios
1
Krähmer, Daniel
1
Kuksov, Dmitri
1
Kurschilgen, Michael
1
Lambrecht, Anja
1
Laroche, Michel
1
Li, Chunyu
1
Lin, Yuanfang
1
Loos, M. B. M.
1
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1
Lähteenmäki, Liisa
1
Martinsdóttir, Emilia
1
Mayzlin, Dina
1
Moon, Sangkil
1
Mørkbak, Morten Raun
1
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1
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European journal of marketing : EJM
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
Journal of institutional and theoretical economics : JITE
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
The journal of consumer marketing
Journal of business research : JBR
24
Psychology & marketing
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
14
Food policy : economics planning and politics of food and agriculture
12
Information systems research : ISR
12
International journal of consumer studies
12
Journal of consumer behaviour : an international research review
11
Journal of marketing research : JMR
10
Journal of retailing and consumer services
10
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
9
Journal of food products marketing
9
Journal of retailing
9
Journal of the Academy of Marketing Science
9
Management science : journal of the Institute for Operations Research and the Management Sciences
8
International journal of hospitality management
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Marketing letters : a journal of research in marketing
7
Journal of internet commerce
6
Journal of marketing communications
6
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
6
Journal of economic psychology : research in economic psychology and behavioral economics
5
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
5
Journal of marketing management : MM
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
The international review of retail, distribution and consumer research
5
Asia Pacific journal of marketing and logistics
4
Information systems for economics in transition : papers presented at the International Conference ISET-IC, March 4 - 7, 1996, Ghaziabad, India
4
International journal of electronic commerce : IJEC
4
Journal of electronic commerce research : JECR
4
Journal of management information systems : JMIS
4
Journal of marketing
4
Management information systems : mis quarterly
4
The American economic review
4
Agricultural economics : the journal of the International Association of Agricultural Economists
3
Health marketing quarterly
3
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ECONIS (ZBW)
31
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1
Healthier food choices : from consumer information to consumer empowerment in EU law
Gokani, N.
- In:
Journal of consumer policy : consumer issues in law, …
47
(
2024
)
2
,
pp. 271-296
Persistent link: https://www.econbiz.de/10014566897
Saved in:
2
ABC of online consumer disclosure duties : improving transparency and legal certainty in Europe
Luzak, J.
;
Wulf, Alexander J.
;
Seizov, Ognyan
;
Loos, M. …
- In:
Journal of consumer policy : consumer issues in law, …
46
(
2023
)
3
,
pp. 307-333
Persistent link: https://www.econbiz.de/10014422428
Saved in:
3
The unreliability of online review mechanisms
Narciso, M.
- In:
Journal of consumer policy : consumer issues in law, …
45
(
2022
)
3
,
pp. 349-368
Persistent link: https://www.econbiz.de/10013441828
Saved in:
4
The effect of individual online reviews on purchase likelihood
Vana, Prasad
;
Lambrecht, Anja
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 708-730
Persistent link: https://www.econbiz.de/10012623403
Saved in:
5
The impact of product assortment size and attribute quantity on information searches
Dörnyei, Krisztina Rita
;
Krystallis, Athanasios
; …
- In:
The journal of consumer marketing
34
(
2017
)
3
,
pp. 191-201
Persistent link: https://www.econbiz.de/10011694822
Saved in:
6
Good consumer information : the information paradigm at its (dead) end?
Oehler, Andreas
;
Wendt, Stefan
- In:
Journal of consumer policy : consumer issues in law, …
40
(
2017
)
2
,
pp. 179-191
Persistent link: https://www.econbiz.de/10011786338
Saved in:
7
Promoting educated consumer choices. Has EU food information legislation finally matured?
Edinger, Wieke Huizing
- In:
Journal of consumer policy : consumer issues in law, …
39
(
2016
)
1
,
pp. 9-22
Persistent link: https://www.econbiz.de/10011690058
Saved in:
8
Consumer perceptions of online review deceptions : an empirical study in China
Peng, Ling
;
Cui, Geng
;
Zhuang, Mengzhou
;
Li, Chunyu
- In:
The journal of consumer marketing
33
(
2016
)
4
,
pp. 269-280
Persistent link: https://www.econbiz.de/10011523218
Saved in:
9
The impact of text product reviews on sales
Moon, Sangkil
;
Park, Yoonseo
;
Kim, Yong Seog
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 2176-2197
Persistent link: https://www.econbiz.de/10010461789
Saved in:
10
When implicit promises override explicit promises : the effectiveness of guarantees and diagnostic kits in improving product evaluations
Steinhart, Yael
- In:
European journal of marketing : EJM
46
(
2012
)
11/12
,
pp. 1708-1725
Persistent link: https://www.econbiz.de/10009678026
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