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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~isPartOf:"LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft"
~subject:"Branding"
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Search: subject:"Markenartikel"
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Branding
Brand management
205
Markenführung
205
Brand image
189
Markenimage
189
Consumer behaviour
170
Konsumentenverhalten
170
Markenartikel
100
Brand
98
Beziehungsmarketing
41
Relationship marketing
41
Marketing management
31
Marketingmanagement
31
Advertising effects
24
Werbewirkung
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Brand extension
20
Markentransfer
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Internet marketing
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Online-Marketing
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Theorie
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Theory
18
Brand equity
17
Brand architecture
16
Brand loyalty
16
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Aquino, Karl
2
Roper, Stuart
2
Round, Griff
2
Allen, Douglas E.
1
Amar, Moty
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Amaral, Nelson B.
1
Ariely, Dan
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Bajaj, Aditi
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Boegershausen, Johannes
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European journal of marketing : EJM
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
Journal of business research : JBR
36
The journal of brand management : an international journal
15
The journal of product & brand management
14
European journal of marketing
8
Business horizons
7
Industrial marketing management : the international journal for industrial and high-tech firms
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Qualitative market research : an international journal
7
Journal of fashion marketing and management
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Journal of retailing and consumer services
6
Marketing brands in Africa : perspectives on the evolution of branding in an emerging market
6
Marketing letters : a journal of research in marketing
6
The marketing review
6
AMS review : official publication of the Academy of Marketing Science
5
Sport management review
5
Arts marketing : an international journal ; AM
4
Journal of marketing for higher education
4
Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
4
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
4
Business history
3
International journal of contemporary hospitality management
3
International review on public and non-profit marketing
3
Journal of Islamic marketing
3
Journal of business ethics : JOBE
3
Journal of business strategy
3
Journal of service management
3
Journal of the Academy of Marketing Science
3
Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
3
Marketing intelligence & planning
3
Marketing theory
3
The journal of business & industrial marketing
3
The journal of consumer marketing
3
Arts and the market
2
Dissertationen / Universität St. Gallen
2
Economics working paper
2
Indian journal of economics & business : IJEB
2
International business and economics research journal
2
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ECONIS (ZBW)
24
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1
When good consumers turn bad : psychological contract breach in committed brand relationships
Montgomery, Nicole Votolato
;
Raju, Sekar
;
Desai, …
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
3
,
pp. 437-449
Persistent link: https://www.econbiz.de/10011917271
Saved in:
2
Authenticity in branding - exploring antecedents and consequences of brand authenticity
Fritz, Kristine
;
Schoenmueller, Verena
;
Bruhn, Manfred
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 324-348
Persistent link: https://www.econbiz.de/10011661690
Saved in:
3
When and why does the name of the brand still matter? : developing the temporal dimension of brand name equity theory
Round, Griff
;
Roper, Stuart
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2118-2137
Persistent link: https://www.econbiz.de/10011773843
Saved in:
4
Humanizing brands : when brands seem to be like me, part of me, and in a relationship with me
MacInnis, Deborah J.
;
Folkes, Valerie S.
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
3
,
pp. 355-374
Persistent link: https://www.econbiz.de/10011739830
Saved in:
5
Tightness-looseness : implications for consumer and branding research
Torelli, Carlos J.
;
Rodas, María A.
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
3
,
pp. 398-404
Persistent link: https://www.econbiz.de/10011739972
Saved in:
6
Exploring the impact of employees' self-concept, brand identification and brand pride on brand citizenship behaviors
Helm, Sabrina Verena
;
Renk, Uwe
;
Mishra, Anubha
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 58-77
Persistent link: https://www.econbiz.de/10011453236
Saved in:
7
Beyond beauty : design symmetry and brand personality
Bajaj, Aditi
;
Bond, Samuel D.
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
1
,
pp. 77-98
Persistent link: https://www.econbiz.de/10011842176
Saved in:
8
Untangling the brand name from the branded entity : the conceptualisation and value of the established brand name
Round, Griff
;
Roper, Stuart
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1941-1960
Persistent link: https://www.econbiz.de/10011449376
Saved in:
9
B2B service brand identity and brand performance : an empirical investigation in the UK's B2B IT services sector
Coleman, Darren Andrew
;
De Chernatony, Leslie
; …
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1139-1162
Persistent link: https://www.econbiz.de/10011338809
Saved in:
10
Impact of product differentiation, marketing investments and brand equity on pricing strategies : a brand level investigation
St. Davčik, Nebojša
;
Sharma, Piyush
- In:
European journal of marketing : EJM
49
(
2015
)
5/6
,
pp. 760-781
Persistent link: https://www.econbiz.de/10011298085
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