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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Psychology & marketing"
~language:"bul"
~language:"eng"
~language:"msa"
~person:"Sauer, Nicola E."
~person:"Sprott, David E."
~person:"Sung, Yongjun"
~person:"Woodside, Arch G."
~subject:"Beziehungsmarketing"
~subject:"Consumer behaviour"
~subject:"Markenimage"
~subject:"Online-Marketing"
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Beziehungsmarketing
Consumer behaviour
Markenimage
Online-Marketing
Konsumentenverhalten
24
Brand image
9
Brand management
7
Markenführung
7
Brand
5
Markenartikel
5
Relationship marketing
4
Social Web
4
Social web
4
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4
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4
Advertising effects
3
Measurement
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Messung
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Narrative Methode
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Persönlichkeitsmerkmal
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Persönlichkeitspsychologie
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Corporate social responsibility
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Gambling
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Macau
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Psychology of advertising
2
Service quality
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2
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2
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Sauer, Nicola E.
Sprott, David E.
Sung, Yongjun
Woodside, Arch G.
Yi, Youjae
12
Janiszewski, Chris A.
11
Wyer, Robert S.
11
Argo, Jennifer J.
9
Grewal, Dhruv
9
Roper, Stuart
9
Dwivedi, Yogesh Kumar
8
Krishna, Aradhna
8
Laran, Juliano
8
Shiv, Baba
8
Bagchi, Rajesh
7
Belk, Russell W.
7
Holbrook, Morris B.
7
Jiang, Yuwei
7
Lichtenstein, Donald R.
7
McGill, Ann L.
7
Mitchell, Vincent-Wayne
7
Rucker, Derek D.
7
Sengupta, Jaideep
7
White, Katherine
7
Bearden, William O.
6
Berger, Jonah
6
Dahl, Darren W.
6
Fishbach, Ayelet
6
Folkes, Valerie S.
6
Herrmann, Andreas
6
Hoch, Stephen J.
6
Hollebeek, Linda D.
6
Kardes, Frank R.
6
Kidwell, Blair
6
Krishen, Anjala S.
6
Lehmann, Donald R.
6
Lowe, Ben
6
Meyers-Levy, Joan
6
Morales, Andrea C.
6
Pieters, Rik
6
Ruyter, Ko de
6
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European journal of marketing : EJM
Journal of consumer research : JCR ; an interdisciplinary bimonthly
Psychology & marketing
Journal of business research : JBR
8
Advances in business marketing and purchasing
6
The journal of brand management : an international journal
6
Advances in culture, tourism and hospitality research
5
International journal of advertising : the quarterly review of marketing communications
5
International journal of advertising : the review of marketing communications
4
Journal of retailing and consumer services
4
Marketing letters : a journal of research in marketing
4
Emerald insight
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Australasian marketing journal
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business ethics : JOBE
2
Journal of marketing communications
2
Journal of retailing
2
Journal of service research
2
Marketing : ZFP ; journal of research and management
2
Marketing intelligence & planning
2
The service industries journal
2
Tourism management : research, policies, practice
2
Advances in Business Marketing and Purchasing Ser.
1
Advertising and consumer psychology conferences
1
Consumer behavior in tourism and hospitality research
1
Corporate reputation review : an international journal
1
Cracking the code : leveraging consumer psychology to drive profitability
1
Customer engagement marketing
1
Edward Elgar E-Book Archive
1
Electronic word of mouth as a promotional technique : new insights from social media
1
Food policy : economics planning and politics of food and agriculture
1
Future-focused strategic marketing
1
Fuzzy methods for customer relationship management and marketing : applications and classifications
1
International journal of business and economics
1
International marketing review
1
JMM : the international journal on media management
1
Journal of advertising research
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
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ECONIS (ZBW)
30
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1
Consumer engagement, stress, and conservation of resources theory : a review, conceptual development, and future research agenda
Hollebeek, Linda D.
;
Hammedi, Wafa
;
Sprott, David E.
- In:
Psychology & marketing
40
(
2023
)
5
,
pp. 926-937
Persistent link: https://www.econbiz.de/10014290870
Saved in:
2
Consumer hate and boycott communications of socially irresponsible fashion brands : applying complexity theory in psychology and marketing research
Woodside, Arch G.
;
Akrout, Houcine
;
Mrad, Mona
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1986-2015
Persistent link: https://www.econbiz.de/10014338454
Saved in:
3
Hallmarks and potential pitfalls of customer- and consumer engagement scales : a systematic review
Hollebeek, Linda D.
;
Sarstedt, Marko
;
Menidjel, Choukri
; …
- In:
Psychology & marketing
40
(
2023
)
6
,
pp. 1074-1088
Persistent link: https://www.econbiz.de/10014291736
Saved in:
4
Beyond the Big Five : the effect of machiavellian, narcissistic, and psychopathic personality traits on stakeholder engagement
Hollebeek, Linda D.
;
Sprott, David E.
;
Urbonavicius, Sigitas
- In:
Psychology & marketing
39
(
2022
)
6
,
pp. 1230-1243
Persistent link: https://www.econbiz.de/10013280085
Saved in:
5
Social influence and stakeholder engagement behavior conformity, compliance, and reactance
Hollebeek, Linda D.
;
Sprott, David E.
;
Valdimar Sigurdsson
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 90-100
Persistent link: https://www.econbiz.de/10012796076
Saved in:
6
Advertising archetypes' impact on physician engagement and behavior in the context of healthcare products
Woodside, Arch G.
;
Persing, Adam
;
Ward, Brendan
; …
- In:
Psychology & marketing
35
(
2018
)
7
,
pp. 533-541
Persistent link: https://www.econbiz.de/10011970138
Saved in:
7
Adolescents' perceived brand deprivation stress and its implications for corporate and consumer well-being
Albrecht, Carmen-Maria
;
Sauer, Nicola E.
;
Sprott, David E.
- In:
Psychology & marketing
34
(
2017
)
8
,
pp. 807-822
Persistent link: https://www.econbiz.de/10011738100
Saved in:
8
The effect of stylistic product information on consumers' aesthetic responses
Schnurr, Benedikt
;
Sauer, Nicola E.
- In:
Psychology & marketing
33
(
2016
)
3
,
pp. 165-176
Persistent link: https://www.econbiz.de/10011448930
Saved in:
9
Predicting advertising execution effectiveness : scale development and validation
Woodside, Arch G.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 306-311
Persistent link: https://www.econbiz.de/10011453377
Saved in:
10
Consuming alone : broadening Putnam's "bowling alone" thesis
Rauch, Andreas
;
Deker, Johannes S.
;
Woodside, Arch G.
- In:
Psychology & marketing
32
(
2015
)
9
,
pp. 967-976
Persistent link: https://www.econbiz.de/10011340187
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