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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of global marketing"
~language:"eng"
~subject:"Brand image"
~subject:"Herkunftsbezeichnung"
~subject:"International marketing"
~subject:"Markenführung"
~subject:"Werbung"
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Search: subject_exact:"Advertising response"
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Subject
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Brand image
Herkunftsbezeichnung
International marketing
Markenführung
Werbung
Advertising effects
102
Werbewirkung
102
Advertising
58
Consumer behaviour
50
Konsumentenverhalten
50
Markenimage
21
Internet marketing
16
Online-Marketing
16
Brand management
15
Celebrity endorsement
11
Celebrity-Werbung
11
Marketing management
11
Marketingmanagement
11
Cultural identity
8
Kulturelle Identität
8
Sponsoring
8
Sponsorship
8
Emotion
7
Print advertising
7
Printwerbung
7
Viral marketing
7
Virales Marketing
7
Comparison
6
Internationales Marketing
6
Vergleich
6
Brand
5
Fernsehwerbung
5
Markenartikel
5
Product Placement
5
Product placement
5
Social Web
5
Social web
5
Target group
5
Television advertising
5
USA
5
United States
5
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Undetermined
37
Type of publication
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Article
73
Type of publication (narrower categories)
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Article in journal
73
Aufsatz in Zeitschrift
73
Language
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English
Author
All
Dahlén, Micael
3
Cauberghe, Veroline
2
Desmarais, Fabrice
2
Hartnett, Nicole
2
Hornikx, Jos
2
Meurs, Frank van
2
Spotts, Harlan E.
2
Um, Nam-hyun
2
Weinberger, Marc G.
2
Abu Farha, Allam K.
1
Al Halbadia, Salem Mohamed
1
Al-Kwifi, Osama Sam
1
Armstrong, Jon Scott
1
Arora, Nilesh
1
Aspara, Jaakko
1
Astous, Alain d'
1
Athaide, Gerard A.
1
Bagdare, Shilpa
1
Bakir, Aysen
1
Balabanis, George
1
Baxter, Stacey
1
Becirovic, Ilda
1
Best, Sabine
1
Billore, Aditya
1
Boyle, Brett
1
Brace-Govan, Jan
1
Buijzen, Moniek
1
Butt, Irfan
1
Carrillat, François A.
1
Chakravarti, Amitav
1
Chang, Chung-Chau
1
Chang, Jung-Hua
1
Chang, Shin-Shin
1
Chen, Huan
1
Chen, Junsong
1
Cherrier, Helene
1
Chetioui, Youssef
1
Chien, Ya-Lan
1
Choi, Jin-A.
1
Choi, Nak Hwan
1
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Published in...
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European journal of marketing : EJM
Journal of global marketing
International journal of advertising : the review of marketing communications
179
International journal of advertising : the quarterly review of marketing communications
149
Journal of business research : JBR
140
Journal of marketing communications
131
Journal of advertising : official publication of the American Academy of Advertising
120
Journal of advertising research
110
Journal of promotion management : JPM
73
Journal of promotion management : innovations in planning and applied research
64
Psychology & marketing
62
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
55
International journal of internet marketing and advertising : IJIMA
49
Journal of retailing and consumer services
49
Journal of current issues and research in advertising : JCIRA
39
The journal of product & brand management
36
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
34
Journal of marketing research : JMR
34
Marketing letters : a journal of research in marketing
34
Health marketing quarterly
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Journal of current issues and research in advertising
27
The journal of brand management : an international journal
27
Journal of marketing
26
Young consumers : insight and ideas for responsible marketers
26
Asia Pacific journal of marketing and logistics
24
Journal of advertising
22
Journal of international consumer marketing
21
Management science : journal of the Institute for Operations Research and the Management Sciences
21
The journal of consumer marketing
21
International journal of hospitality management
20
Marketing : ZFP ; journal of research and management
20
International journal of pharmaceutical and healthcare marketing : IJPHM
19
Journal of marketing research
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Journal of the Academy of Marketing Science
18
Marketing intelligence & planning
18
Quantitative marketing and economics : QME
18
International journal of consumer studies
17
Journal of consumer research : JCR ; an interdisciplinary bimonthly
17
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ECONIS (ZBW)
73
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1
The effects of message type and sponsorship disclosure in influencer marketing of prescription drugs
Darmawan, Ida
;
Huh, Jisu
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 21-36
Persistent link: https://www.econbiz.de/10012821770
Saved in:
2
Do Islamic ethics influence consumers' reaction to advertising messages of certain foods? : tracking consumers' reaction using fMRI technology
Al-Kwifi, Osama Sam
;
Koku, Paul Sergius
;
Abu Farha, Allam K.
- In:
Journal of global marketing
35
(
2022
)
5
,
pp. 349-367
Persistent link: https://www.econbiz.de/10013466114
Saved in:
3
Aliterate consumers' processing of drug risk information indirect-to-consumer pharmaceutical advertising
Jae, Haeran
;
DelVecchio, Devon
- In:
Journal of global marketing
35
(
2022
)
2
,
pp. 115-132
Persistent link: https://www.econbiz.de/10013361590
Saved in:
4
How does social media advertising persuade? : an investigation of the moderation effects of corporate reputation, privacy concerns and intrusiveness
Rana, Meghna
;
Arora, Nilesh
- In:
Journal of global marketing
35
(
2022
)
3
,
pp. 248-267
Persistent link: https://www.econbiz.de/10013361608
Saved in:
5
Instagram advertising among young consumers in wearable fitness trackers : the moderating role of technology acceptance factors
Gupta, Manali
;
Sinha, Neena
;
Singh, Pratibha
; …
- In:
Journal of global marketing
34
(
2021
)
5
,
pp. 411-432
Persistent link: https://www.econbiz.de/10012695208
Saved in:
6
Facebook advertising, eWOM and consumer purchase intention-evidence from a collectivistic emerging market
Chetioui, Youssef
;
Butt, Irfan
;
Lebdaoui, Hind
- In:
Journal of global marketing
34
(
2021
)
3
,
pp. 220-237
Persistent link: https://www.econbiz.de/10012584512
Saved in:
7
Informing, reinforcing, and referencing : Chinese male consumers' interpretation of luxury advertising and luxury brands' presence on Chinese social media
Chen, Huan
;
Wang, Ye
;
Qiao, Fei
- In:
Journal of global marketing
34
(
2021
)
1
,
pp. 38-55
Persistent link: https://www.econbiz.de/10012483620
Saved in:
8
How brands highlight country of origin in magazine advertising : a content analysis
Hornikx, Jos
;
Meurs, Frank van
;
Heuvel, Jauke van den
; …
- In:
Journal of global marketing
33
(
2020
)
1
,
pp. 34-45
Persistent link: https://www.econbiz.de/10012201062
Saved in:
9
Divergence or relevance in advertisements : what works in emerging markets? : evidence from Indian consumers
Billore, Aditya
;
Jayasimha, K. R.
;
Sadh, Ashish
; …
- In:
Journal of global marketing
33
(
2020
)
4
,
pp. 225-241
Persistent link: https://www.econbiz.de/10012260082
Saved in:
10
Capitalizing on faith : a cross-cultural examination of consumer responses to the use of religious symbols in advertising
Kalliny, Morris
;
Ghanem, Salma
;
Shaner, Matthew
;
Boyle, …
- In:
Journal of global marketing
33
(
2020
)
3
,
pp. 158-176
Persistent link: https://www.econbiz.de/10012260089
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