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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of retailing"
~subject:"Brand image"
~subject:"Experiment"
~subject:"Luxury goods"
~subject:"Service quality"
~subject:"Werbewirkung"
~type:"article"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Conference proceedings"
~type_genre:"Non-commercial literature"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Experiment
Luxury goods
Service quality
Werbewirkung
Consumer behaviour
837
Konsumentenverhalten
836
Einzelhandel
168
Retail trade
168
Brand management
159
Markenführung
159
Beziehungsmarketing
151
Relationship marketing
151
Markenimage
123
Brand
84
Markenartikel
82
Customer satisfaction
81
Kundenzufriedenheit
81
Online retailing
68
Online-Handel
68
Dienstleistungsqualität
65
Emotion
65
Advertising effects
57
Marketing management
54
Marketingmanagement
54
Internet marketing
49
Preismanagement
49
Pricing strategy
49
Online-Marketing
48
Viral marketing
47
Virales Marketing
47
Social Web
43
Social web
43
Personality psychology
41
Persönlichkeitspsychologie
41
Advertising
39
Werbung
38
Theorie
37
Theory
37
Retailing
36
Sales promotion
34
Verkaufsförderung
34
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149
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Article in journal
Article
Aufsatz in Zeitschrift
Conference proceedings
Non-commercial literature
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English
269
Author
All
Grewal, Dhruv
3
Grohmann, Bianca
3
Kim, Kyung Hoon
3
Ko, Eunju
3
McColl-Kennedy, Janet R.
3
Roper, Stuart
3
Vescovi, Tiziano
3
Abosag, Ibrahim
2
Aiello, Gaetano
2
Bae, Joonheui
2
Balaji, M. S.
2
Baskin, Ernest
2
Buil, Isabel
2
Cauberghe, Veroline
2
Checchinato, Francesca
2
Chiu, Hung-chang
2
Choi, Beom Joon
2
Choi, Sunmee
2
Dagger, Tracey S.
2
Dahlén, Micael
2
Dass, Mayukh
2
De Chernatony, Leslie
2
Delgado-Ballester, Elena
2
Disegna, Marta
2
Donvito, Raffaele
2
Evanschitzky, Heiner
2
Fuchs, Christoph
2
Guido, Gianluigi
2
Gustafsson, Anders
2
Guèvremont, Amélie
2
Jeon, Jung Ok
2
Kitchen, Philip J.
2
Lee, Wai Jin
2
Liu, Fang
2
Mahr, Dominik
2
Mattila, Pekka
2
Melewar, T. C.
2
Natter, Martin
2
O'Cass, Aron
2
Orth, Ulrich R.
2
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European journal of marketing : EJM
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of retailing
Journal of business research : JBR
731
Journal of retailing and consumer services
572
International journal of hospitality management
294
The journal of product & brand management
277
The journal of brand management : an international journal
246
Psychology & marketing
230
Journal of marketing communications
186
International journal of advertising : the review of marketing communications
161
Asia Pacific journal of marketing and logistics
147
Journal of travel and tourism marketing
126
The journal of services marketing
126
Marketing intelligence & planning
114
Journal of hospitality marketing & management
113
Journal of international consumer marketing
111
Cogent business & management
108
International journal of advertising : the quarterly review of marketing communications
105
International journal of contemporary hospitality management
105
Journal of consumer research : JCR ; an interdisciplinary bimonthly
102
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
101
Journal of marketing research : JMR
100
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
99
Marketing letters : a journal of research in marketing
98
Journal of promotion management : innovations in planning and applied research
97
International journal of consumer studies
94
The journal of consumer marketing
92
Journal of promotion management : JPM
87
Tourism management : research, policies, practice
87
Journal of strategic marketing
86
Journal of fashion marketing and management
85
Journal of marketing
85
International journal of internet marketing and advertising : IJIMA
84
Journal of the Academy of Marketing Science
81
Services marketing quarterly
81
The service industries journal
81
Journal of global marketing
78
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
78
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
75
International marketing review
74
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ECONIS (ZBW)
269
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1
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269
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1
The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention : focus on VIP customers
Pang, Wonbae
;
Ko, Eunju
;
Cho, Minjung
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014511622
Saved in:
2
"From fail to prevail" : how a salesperson's communication sentiment influences consumer forgiveness in service failures focusing on the role of consumer self-construal
Luo, Jieqiong
;
Yoo, Je Eun
;
Park, Jeong Eun
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 231-252
Persistent link: https://www.econbiz.de/10014511630
Saved in:
3
The effect of review images on review helpfulness : a contingency approach
Kübler, Raoul
;
Lobschat, Lara
;
Welke, Lina
;
Meij, Hugo …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10014526948
Saved in:
4
Utilizing gain and loss message framing for consumers : a Machiavellian perspective
Gala, Prachi
;
Blair, James
;
Lunde, Matthew
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
3
,
pp. 305-324
Persistent link: https://www.econbiz.de/10015048082
Saved in:
5
Breaking barriers : how race shapes service expectations across actors and contexts
Elmadağ Baş, Ayşe Banu
;
Okan, Mehmet
;
Yaoyuneyong, …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
3
,
pp. 349-365
Persistent link: https://www.econbiz.de/10015048084
Saved in:
6
Exploring the effect of personality congruencies on brand identification and purchase intentions
Arora, Nilesh
;
Prashar, Sanjeev
;
Vijay, T. Sai
;
Parsad, …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 186-209
Persistent link: https://www.econbiz.de/10014251312
Saved in:
7
Haute couture-to-table? : a study of luxury fashion-brand restaurants/Cafés
Chen, Chihchien
;
Kim, Esther L.
;
Schuckert, Markus
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 312-325
Persistent link: https://www.econbiz.de/10014251321
Saved in:
8
Perceptions on services in Ceará-Brazil luxury hotels registered on TripAdvisor
Perinotto, André Riani Costa
;
Camarço, Janaina …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
1
,
pp. 11-30
Persistent link: https://www.econbiz.de/10013541877
Saved in:
9
Tangible and intangible quality cues in service advertising : a construal level theory perspective
Utkarsh
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
1
,
pp. 90-106
Persistent link: https://www.econbiz.de/10013541952
Saved in:
10
Avoidance of similarity and brand attachment of Generation X in sportswear brand loyalty: the roles of self-congruity
Goi, Chai Lee
;
Chieng, Fayrene Yew Leh
;
Mei Teh Goi
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
1
,
pp. 133-153
Persistent link: https://www.econbiz.de/10013541970
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