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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Brand image"
~subject:"Hotel industry"
~subject:"Service quality"
~subject:"Social web"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Glossar enthalten"
~type_genre:"Marktinformation"
~type_genre:"Umfrage"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Hotel industry
Service quality
Social web
Consumer behaviour
809
Konsumentenverhalten
808
Beziehungsmarketing
181
Relationship marketing
181
Brand management
153
Markenführung
153
Markenimage
135
Customer satisfaction
106
Kundenzufriedenheit
106
Dienstleistungsqualität
84
Brand
77
Markenartikel
77
Emotion
61
Viral marketing
58
Virales Marketing
58
Social Web
56
Gastronomie
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Restaurant industry
55
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51
United States
51
Internet marketing
50
Einzelhandel
49
Online-Marketing
49
Retail trade
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Advertising effects
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Marketing management
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Marketingmanagement
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Online retailing
43
Online-Handel
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284
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Grohmann, Bianca
4
Hanks, Lydia
4
Kim, Eojina
4
Kumar, V.
4
Namkung, Young
4
Raab, Carola
4
Buil, Isabel
3
De Chernatony, Leslie
3
King, Ceridwyn
3
Line, Nathaniel D.
3
Mattila, Anna S.
3
Miao, Li
3
Tanford, Sarah
3
Tang, Liang
3
Wong, IpKin Anthony
3
Abosag, Ibrahim
2
Babakus, Emin
2
Balaji, M. S.
2
Brasel, S. Adam
2
Chen, Chien-Yu
2
Dagger, Tracey S.
2
Delgado-Ballester, Elena
2
Diamantopoulos, Adamantios
2
Ding, Ying
2
Folkes, Valerie S.
2
Grewal, Dhruv
2
Guèvremont, Amélie
2
Han, Heesup
2
Hanson, Sara
2
Hennig-Thurau, Thorsten
2
Johnson, Allison R.
2
Kang, Jee-Won
2
King, Brian
2
Law, Rob
2
Lee, Seonjeong
2
Lee, Wai Jin
2
Liu, Matthew Tingchi
2
Lu, Lu
2
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European journal of marketing : EJM
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
Journal of the Academy of Marketing Science
Journal of business research : JBR
640
Journal of retailing and consumer services
574
International journal of hospitality management
381
The journal of product & brand management
265
The journal of brand management : an international journal
233
Psychology & marketing
161
Journal of travel and tourism marketing
154
International journal of contemporary hospitality management
153
Journal of hospitality marketing & management
151
Asia Pacific journal of marketing and logistics
138
The journal of services marketing
129
Cogent business & management
113
International journal of internet marketing and advertising : IJIMA
113
Journal of marketing communications
113
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
97
Journal of international consumer marketing
95
Tourism management : research, policies, practice
95
International journal of consumer studies
93
Journal of strategic marketing
89
The service industries journal
87
Marketing intelligence & planning
84
Technological forecasting & social change : an international journal
84
Journal of marketing
83
Services marketing quarterly
79
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
Journal of promotion management : innovations in planning and applied research
78
The journal of consumer marketing
77
Journal of global marketing
75
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
75
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
74
International journal of advertising : the review of marketing communications
72
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
71
International journal of electronic marketing and retailing : IJEMR
70
Journal of Islamic marketing
70
Journal of internet commerce
69
Journal of marketing management : MM
67
Journal of fashion marketing and management
66
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ECONIS (ZBW)
284
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41
Critics' conformity to consumers in movie evaluation
Pang, Jun
;
Liu, Angela Xia
;
Golder, Peter N.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 864-887
Persistent link: https://www.econbiz.de/10013389454
Saved in:
42
Possessive brand names in brand preferences and choice : the role of inferred control
Khamitov, Mansur
;
Puzakova, Marina
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
5
,
pp. 1032-1051
Persistent link: https://www.econbiz.de/10013390494
Saved in:
43
Brand-generated social media content and its differential impact on loyalty program members
Hernández-Ortega, Blanca I.
;
Stanko, Michael A.
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
5
,
pp. 1071-1090
Persistent link: https://www.econbiz.de/10013390497
Saved in:
44
The influence of the online community, professional critics, and location similarity on review ratings for niche and mainstream brands
Hoskins, Jake
;
Gopinath, Shyam
;
Verhaal, J. Cameron
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
6
,
pp. 1065-1087
Persistent link: https://www.econbiz.de/10012659686
Saved in:
45
Discovering heterogeneous consumer journeys in online platforms : implications for networking investment
Kim, Ho
;
Jiang, Juncai
;
Bruce, Norris I.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
2
,
pp. 374-396
Persistent link: https://www.econbiz.de/10012434110
Saved in:
46
Knowledge structure in product- and brand origin-related research
Samiee, Saeed
;
Chabowski, Brian R.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 947-968
Persistent link: https://www.econbiz.de/10012614776
Saved in:
47
Seller marketing capability, brand reputation, and consumer journeys on e-commerce platforms
Mu, Jifeng
;
Zhang, Jonathan Z.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 994-1020
Persistent link: https://www.econbiz.de/10012614778
Saved in:
48
The dynamic nature of marketing constructs
Bergkvist, Lars
;
Eisend, Martin
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 521-541
Persistent link: https://www.econbiz.de/10012548064
Saved in:
49
Show it or say it : how brand familiarity influences the effectiveness of image-based versus text-based logos
Morgan, Carter
;
Fajardo, Tatiana M.
;
Townsend, Claudia
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 566-583
Persistent link: https://www.econbiz.de/10012548066
Saved in:
50
The impact of restaurant innovativeness on consumer loyalty : the mediating role of perceived quality
Kim, Eojina
;
Nicolau, Juan L.
;
Tang, Liang
- In:
Journal of hospitality & tourism research : JHTR ; the …
45
(
2021
)
8
,
pp. 1464-1488
Persistent link: https://www.econbiz.de/10012624208
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