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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Beziehungsmarketing"
~subject:"Supplier relationship management"
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Search: "Customer relationship management"
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Beziehungsmarketing
Supplier relationship management
Relationship marketing
402
Consumer behaviour
152
Konsumentenverhalten
152
Customer satisfaction
120
Kundenzufriedenheit
120
Lieferantenmanagement
118
B-to-B-Marketing
90
Business-to-business marketing
90
Dienstleistungsqualität
81
Service quality
81
Brand management
54
Markenführung
54
Marketing management
48
Marketingmanagement
48
Brand image
43
Markenimage
43
Hotel industry
41
Hotellerie
41
Confidence
38
Vertrauen
38
Salespeople
33
Verkaufspersonal
33
Customer integration
29
Innovation
28
Kundenintegration
28
Brand
26
Markenartikel
26
Social Web
26
Social web
26
Emotion
23
Betriebliche Wertschöpfung
22
Gastronomie
22
Restaurant industry
22
Value creation
22
Viral marketing
22
Virales Marketing
22
Firm performance
21
Unternehmenserfolg
20
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Undetermined
204
Free
6
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Article
396
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6
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Article in journal
401
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Case study
8
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8
Collection of articles of several authors
5
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2
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English
402
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Mavondo, Felix
6
Tanford, Sarah
6
Dagger, Tracey S.
5
Ramkissoon, Haywantee
5
Svensson, Göran
5
Anaza, Nwamaka A.
3
Dewnarain, Senika
3
Gil Saura, Irene
3
Grönroos, Christian
3
Guenzi, Paolo
3
Han, Heesup
3
He, Hongwei
3
Jin, Naehyun Paul
3
Kim, Min-Seong
3
Kowalkowski, Christian
3
Lee, Seonjeong
3
Line, Nathaniel D.
3
Mattila, Anna S.
3
O'Connor, Peter
3
Okumus, Fevzi
3
Prentice, Catherine
3
Raab, Carola
3
Schwepker, Charles H. <Jr.>
3
Akhtar, Nadeem
2
Assaker, Guy
2
Ballantyne, David
2
Baloglu, Seyhmus
2
Bettis-Outland, Harriette
2
Betts-Outland, Harriette
2
Bilgihan, Anil
2
Bowden, Jana
2
Bruhn, Manfred
2
Busser, James A.
2
Cabanelas, Pablo
2
Carbonell, Pilar
2
Cobelli, Nicola
2
De Chernatony, Leslie
2
Drummond, Conor
2
Edvardsson, Bo
2
Goh, Ben
2
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Institution
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International Conference on Relationship Marketing <9, 2009, Berlin>
2
Published in...
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European journal of marketing : EJM
Journal of hospitality marketing & management
The journal of business & industrial marketing
Journal of business research : JBR
647
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
406
International journal of hospitality management
280
SpringerLink / Bücher
259
The journal of services marketing
225
The service industries journal
185
Journal of strategic marketing
169
Journal of the Academy of Marketing Science
164
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
The journal of product & brand management
111
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
The journal of brand management : an international journal
107
Journal of service management
106
Gabler Edition Wissenschaft
103
Journal of retailing
103
Cogent business & management
102
Psychology & marketing
100
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Marketing intelligence & planning
97
Services marketing quarterly
92
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
The international review of retail, distribution and consumer research
73
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Springer eBook Collection / Business and Economics
70
Business horizons
69
International journal of retail & distribution management
68
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ECONIS (ZBW)
402
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1
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402
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1
Artificial intelligence in
customer
relationship
management
: literature review and future research directions
Ledro, Cristina
;
Nosella, Anna
;
Vinelli, Andrea
- In:
The journal of business & industrial marketing
37
(
2022
)
13
,
pp. 48-63
Persistent link: https://www.econbiz.de/10013538912
Saved in:
2
Effects of
customer
relationship
management
on service innovation : moderating role of managers' risk-taking behavior and interaction frequency
Randhawa, Praneet
- In:
Journal of hospitality marketing & management
33
(
2024
)
2
,
pp. 190-207
Persistent link: https://www.econbiz.de/10014511800
Saved in:
3
Supporting value co-creation through interaction during the pre-purchase customer journey : empirical evidence from B2B HR services
Lassila, Elina
;
Heikka, Eija-Liisa
;
Nätti, Satu
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 63-73
Persistent link: https://www.econbiz.de/10014472654
Saved in:
4
Exploring the role of relationship management and relationship quality in B2B : empirical insights and future research directions
Lasrado, Flevy
;
Thaichon, Park
;
Nyadzayo, Munyaradzi
- In:
The journal of business & industrial marketing
38
(
2023
)
5
,
pp. 1055-1086
Persistent link: https://www.econbiz.de/10014276729
Saved in:
5
Mastering customer lock-in by servitization innovation strategies of asset specificity
Chiu, Wen-Hong
;
Dai, Zong-Jie
;
Chi, Hui-Ru
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 239-263
Persistent link: https://www.econbiz.de/10014472689
Saved in:
6
A profile deviation approach to enhancing relationship marketing outcomes
Dewnarain, Senika
;
Mavondo, Felix
;
Ramkissoon, Haywantee
; …
- In:
Journal of hospitality marketing & management
32
(
2023
)
8
,
pp. 1005-1024
Persistent link: https://www.econbiz.de/10014369554
Saved in:
7
Customer reference marketing in internationalizing SMEs : a service perspective
Tolstoy, Daniel
;
Melén Hånell, Sara
;
Özbek, Nurgül
- In:
The journal of business & industrial marketing
37
(
2022
)
13
,
pp. 94-105
Persistent link: https://www.econbiz.de/10013538916
Saved in:
8
B2C multi- to single-channel : the effect of removing a consumer channel preference on consumer retailer and channel choice
Ngoh, Cheryl-lyn
;
Mellema, Hillary N.
- In:
The journal of business & industrial marketing
39
(
2024
)
1
,
pp. 53-65
Persistent link: https://www.econbiz.de/10014472710
Saved in:
9
Role of community trust in driving brand loyalty in large online B2B communities
Sethi, Amit Rakesh
;
Dash, Satyabhusan
;
Mishra, Abhishek
; …
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 256-272
Persistent link: https://www.econbiz.de/10014473031
Saved in:
10
Analyzing the customer brand engagement model from the perspective of sellers and buyers in the B2B context
Susanti, Vonny
;
Samudro, Andreas
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 299-317
Persistent link: https://www.econbiz.de/10014473046
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