B2C multi- to single-channel : the effect of removing a consumer channel preference on consumer retailer and channel choice
Year of publication: |
2024
|
---|---|
Authors: | Ngoh, Cheryl-lyn ; Mellema, Hillary N. |
Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 39.2024, 1, p. 53-65
|
Subject: | Consumer behaviour | Decision-making | Marketing channels | Retailing | Supply-chain management | Konsumentenverhalten | Vertriebsweg | Distribution channel | Einzelhandel | Retail trade | Lieferkette | Supply chain | Lieferantenmanagement | Supplier relationship management | Electronic Commerce | E-commerce | Beziehungsmarketing | Relationship marketing |
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