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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of marketing"
~person:"Ferraro, Rosellina"
~subject:"Beziehungsmarketing"
~subject:"Markenführung"
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Ferraro, Rosellina
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European journal of marketing : EJM
Journal of marketing
Handbook on brand and experience management
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Traveling with companions : the social customer journey
Hamilton, Ryan
;
Ferraro, Rosellina
;
Haws, Kelly L.
; …
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 68-92
Persistent link: https://www.econbiz.de/10012391424
Saved in:
2
Commentary: the case for a healthier social customer journey
Forbus, Pamela
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 93-97
Persistent link: https://www.econbiz.de/10012391425
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