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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of marketing communications"
~isPartOf:"NBER working paper series"
~subject:"1800-1988"
~subject:"KMU"
~subject:"Supplier relationship management"
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1800-1988
KMU
Supplier relationship management
Advertising industry
24
Werbewirtschaft
24
Advertising
13
Werbung
13
Agency theory
4
Creativity
4
Kreativität
4
Marketing management
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Marketingmanagement
4
Prinzipal-Agent-Theorie
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Lieferantenmanagement
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USA
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advertising agency
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Returns to scale
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SME
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advertising
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1883-1939
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Academician-practitioner divide
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Advertising Agencies
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Advertising effects
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Advertising planning
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Advertising regulation
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Alcohol consumption
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Alkoholkonsum
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Arzneimittel
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Abreu, Fernando Antunes de
1
Grant, Ian
1
Keegan, Brendan James
1
Komulainen, Hanna
1
Laurie, Sally
1
Mainela, Tuija
1
McLeod, Charlotte
1
Miracle, Gordon E.
1
Mortimer, Kathleen
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Nevett, Terence R.
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Rowley, Jennifer
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European journal of marketing : EJM
Journal of marketing communications
NBER working paper series
Gabler Edition Wissenschaft
2
SpringerLink / BĂĽcher
2
Volkswirtschaftliche Diskussionsbeiträge
2
American journal of business : applying research to practice ; AJB
1
Brand Planning : starke Strategien fĂĽr Marken und Kampagnen
1
CESifo working papers
1
CIM coursebook
1
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1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Die Stern-Bibliothek
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft fĂĽr Betriebswirtschaft (SGB)
1
Essentials
1
Gabler Edition Wissenschaft / Werbe- und Markenforschung
1
Grundlagen der Medienökonomie: Kommunikations- und Medienwissenschaft, Wirtschaftswissenschaft
1
Hamburger Schriften zur Marketingforschung
1
Handbook of research on international advertising
1
Handbuch Kommunikationsmanagement
1
Handbuch Unternehmenskommunikation
1
International journal of business and economic sciences applied research : IJBESAR
1
International journal of internet marketing and advertising : IJIMA
1
JMM : the international journal on media management
1
Journal of Contemporary Issues in Business and Government
1
Journal of business venturing
1
Managerial issues in international business
1
Media brands and branding
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Schriftenreihe der SLM
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Services marketing quarterly
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The journal of business : B
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The learning organization : TLO ; the international journal of critical studies in organizational learning
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Workshop on the Economics of Information and Network Industries : August 29-30, 2003 Kiel Institute for World Economics
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essentials
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ECONIS (ZBW)
6
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1
Partner or supplier : an examination of client/agency relationships in an IMC context
Mortimer, Kathleen
;
Laurie, Sally
- In:
Journal of marketing communications
25
(
2019
)
1
,
pp. 28-40
Persistent link: https://www.econbiz.de/10012203258
Saved in:
2
Investment in online advertising and return on sales : does it pay to outsource the services to an advertising agency?
Porto, Rafael Barreiros
;
Abreu, Fernando Antunes de
- In:
Journal of marketing communications
25
(
2019
)
8
,
pp. 843-860
Persistent link: https://www.econbiz.de/10012203377
Saved in:
3
Marketing agency - client relationships : towards a research agenda
Keegan, Brendan James
;
Rowley, Jennifer
;
Tonge, Jane
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1197-1223
Persistent link: https://www.econbiz.de/10011725667
Saved in:
4
Intermediary roles in local mobile advertising : findings from a Finnish study
Komulainen, Hanna
;
Mainela, Tuija
;
Tähtinen, Jaana
- In:
Journal of marketing communications
22
(
2016
)
2
,
pp. 155-169
Persistent link: https://www.econbiz.de/10011561336
Saved in:
5
Conflict and advertising planning : consequences of networking for advertising planning
Grant, Ian
;
McLeod, Charlotte
;
Shaw, Eleanor
- In:
European journal of marketing : EJM
46
(
2012
)
1/2
,
pp. 73-91
Persistent link: https://www.econbiz.de/10009514322
Saved in:
6
A comparative history of advertising self-regulation in the UK and the US
Miracle, Gordon E.
- In:
European journal of marketing : EJM
22
(
1988
)
4
,
pp. 7-23
Persistent link: https://www.econbiz.de/10001049954
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