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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of marketing communications"
~isPartOf:"NBER working paper series"
~subject:"advertising agency"
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advertising agency
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European journal of marketing : EJM
Journal of marketing communications
NBER working paper series
Asia Pacific business review
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Handbook of research methods for corporate governance : innovative methods for future research
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International journal of advertising : the quarterly review of marketing communications
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Journal of Contemporary Issues in Business and Government
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ECONIS (ZBW)
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Investment in online advertising and return on sales : does it pay to outsource the services to an advertising agency?
Porto, Rafael Barreiros
;
Abreu, Fernando Antunes de
- In:
Journal of marketing communications
25
(
2019
)
8
,
pp. 843-860
Persistent link: https://www.econbiz.de/10012203377
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2
The advertising creative process : a study of UK agencies
Turnbull, Sarah
;
Wheeler, Colin
- In:
Journal of marketing communications
23
(
2017
)
2
,
pp. 176-194
Persistent link: https://www.econbiz.de/10011706479
Saved in:
3
Advertising agency operating efficiency
Cheong, Yunjae
;
Kim, Kihan
;
Combs, Justin
- In:
Journal of marketing communications
22
(
2016
)
1
,
pp. 83-99
Persistent link: https://www.econbiz.de/10011536091
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