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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of marketing management : MM"
~subject:"Consumer behaviour"
~subject:"Corporate culture"
~subject:"Emotion"
~subject:"Entrepreneurs"
~subject:"Konsumentenverhalten"
~subject:"Organizational behaviour"
~subject:"Organizational psychology"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Graue Literatur"
~type_genre:"Thesis"
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Search: subject_exact:"Persönliche Identität"
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Consumer behaviour
Corporate culture
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Personality psychology
53
Persönlichkeitspsychologie
53
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Banister, Emma N.
2
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He, Hongwei
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1
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European journal of marketing : EJM
Journal of marketing management : MM
Journal of business research : JBR
153
Journal of retailing and consumer services
63
Journal of consumer research : JCR ; an interdisciplinary bimonthly
61
Journal of business ethics : JOBE
58
International journal of hospitality management
55
Psychology & marketing
49
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
48
Human relations
42
Journal of business and psychology
37
Journal of vocational behavior
36
Journal of managerial psychology
35
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
34
Journal of business venturing
30
Journal of economic psychology : research in economic psychology and behavioral economics
27
International entrepreneurship and management journal
25
Leadership & organization development journal
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Journal of management : JOM
24
Cogent business & management
23
Journal of leadership & organizational studies : JLOS; official journal of the Midwest Academy of Management
23
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
23
Sport management review
23
Journal of consumer behaviour : an international research review
22
The journal of brand management : an international journal
22
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
22
International journal of consumer studies
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
Journal of organizational behavior : OB ; the internat. journal of industrial, occupational and organizational psychology and behavior
21
Journal of sport management : the official journal of the North American Society of Sport Management
21
The journal of product & brand management
21
Tourism management : research, policies, practice
21
Entrepreneurship theory and practice : ET&P
20
Human relations : towards the integration of the social sciences
20
International journal of entrepreneurship and small business
19
Journal of business ethics : JBE
19
Pakistan journal of commerce and social sciences
19
The journal of consumer marketing
19
Academy of Management journal : AMJ
18
Entrepreneurship and regional development : an international journal
18
Entrepreneurship, theory and practice : ET & P
18
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ECONIS (ZBW)
38
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1
Consumers' brand identity complexity : conceptualization and predictive ability
Orth, Ulrich R.
;
Rose, Gregory
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 304-323
Persistent link: https://www.econbiz.de/10011661684
Saved in:
2
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
3
Consumers' identities and compartmentalisation tendencies in alcohol consumption
Gregory-Smith, Diana
;
Manika, Danae
- In:
Journal of marketing management : MM
33
(
2017
)
11/12
,
pp. 942-972
Persistent link: https://www.econbiz.de/10011753492
Saved in:
4
The corporate identity, total corporate communications, stakeholders’ attributed identities, identifications and behaviours continuum
Balmern, John M. T.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1472-1502
Persistent link: https://www.econbiz.de/10011754990
Saved in:
5
Integrating identity, strategy and communications for trust, loyalty and commitment
Melewar, T. C.
;
Foroudi, Pantea
;
Gupta, Suraksha
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 572-604
Persistent link: https://www.econbiz.de/10011698245
Saved in:
6
Understanding the vulnerability of blind consumers : adaptation in the marketplace, personal traits and coping strategies
Falchetti, Claudia
;
Ponchio, Mateus Canniatti
;
Botelho, …
- In:
Journal of marketing management : MM
32
(
2016
)
3/4
,
pp. 313-334
Persistent link: https://www.econbiz.de/10011545660
Saved in:
7
Who are you and what do you value? : investigating the role of personality traits and customer-perceived value in online customer engagement
Marbach, Julia
;
Raquel, Cristiana
;
Nunan, Daniel
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 502-525
Persistent link: https://www.econbiz.de/10011483111
Saved in:
8
Moral identity centrality and cause-related marketing : the moderating effects of brand social responsibility image and emotional brand attachment
He, Hongwei
;
Zhu, Weichun
;
Gouran, Dennis S.
;
Kolo, Olivia
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 236-259
Persistent link: https://www.econbiz.de/10011459636
Saved in:
9
Insight into the motivation of selfie postings : impression management and self-esteem
Pounders, Kathrynn
;
Kowalczyk, Christine M.
;
Stowers, …
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1879-1892
Persistent link: https://www.econbiz.de/10011618004
Saved in:
10
The bittersweet experience of being envied in a consumption context
Romani, Simona
;
Grappi, Silvia
;
Bagozzi, Richard P.
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1239-1262
Persistent link: https://www.econbiz.de/10011608996
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