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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of marketing management : MM"
~subject:"Consumer behaviour"
~subject:"Corporate culture"
~subject:"Entrepreneurs"
~subject:"Konsumentenverhalten"
~subject:"Organizational behaviour"
~subject:"Organizational psychology"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Graue Literatur"
~type_genre:"Thesis"
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Search: subject_exact:"Persönliche Identität"
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Consumer behaviour
Corporate culture
Entrepreneurs
Konsumentenverhalten
Organizational behaviour
Organizational psychology
Personality psychology
53
Persönlichkeitspsychologie
53
Brand image
12
Markenimage
12
Beziehungsmarketing
10
Brand management
10
Markenführung
10
Relationship marketing
10
Emotion
8
Confidence
5
USA
5
United States
5
Vertrauen
5
Corporate Social Responsibility
4
Corporate reputation
4
Corporate social responsibility
4
Firmenimage
4
Social Web
4
Social web
4
identity
4
Advertising effects
3
Business ethics
3
Celebrity endorsement
3
Celebrity-Werbung
3
Employee retention
3
Mitarbeiterbindung
3
Salespeople
3
Social group
3
Soziale Gruppe
3
Unternehmensethik
3
Verkaufspersonal
3
Werbewirkung
3
celebrity
3
Alcohol consumption
2
Alkoholkonsum
2
Anforderungsprofil
2
Arbeitsleistung
2
Arbeitsverhalten
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Aufsatz in Zeitschrift
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38
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38
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Banister, Emma N.
2
Cocker, Hayley L.
2
He, Hongwei
2
O'Donohoe, Stephanie
2
Bagozzi, Richard P.
1
Balmern, John M. T.
1
Belk, Russell W.
1
Ben-Ami, Michael
1
Botelho, Nara Lúcia Poli
1
Broderick, Anne
1
Brownlie, Douglas
1
Buil, Isabel
1
Canniford, Robin
1
Carrigan, Marylyn
1
Carrington, Michal J.
1
Chang, Kyungro
1
De Chernatony, Leslie
1
Eden, Dov
1
Elmadağ Baş, Ayşe Banu
1
Falchetti, Claudia
1
Fang, Xiang
1
Foroudi, Mohammad Mahdi
1
Foroudi, Pantea
1
Gergaud, Olivier
1
Gouran, Dennis S.
1
Grace, Debra
1
Grappi, Silvia
1
Gregory-Smith, Diana
1
Gupta, Suraksha
1
Haider, Kamran
1
Harju, Anu A.
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Harris, Lloyd C.
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Hein, Wendy
1
Ho, Mary
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Hogg, Margaret K.
1
Hornik, Jacob
1
Houvinen, Annamari
1
Johnson, Kim K. P.
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Kaplan, Oren
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Karanika, Katerina
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European journal of marketing : EJM
Journal of marketing management : MM
Journal of business research : JBR
146
Journal of retailing and consumer services
63
Journal of business ethics : JOBE
55
Journal of consumer research : JCR ; an interdisciplinary bimonthly
52
International journal of hospitality management
50
Psychology & marketing
49
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
48
Human relations
37
Journal of business and psychology
32
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
32
Journal of managerial psychology
30
Journal of vocational behavior
29
Journal of business venturing
25
International entrepreneurship and management journal
23
Journal of economic psychology : research in economic psychology and behavioral economics
23
Journal of management : JOM
23
Sport management review
23
Journal of consumer behaviour : an international research review
22
Journal of leadership & organizational studies : JLOS; official journal of the Midwest Academy of Management
22
Leadership & organization development journal
22
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
22
The journal of brand management : an international journal
22
Cogent business & management
21
International journal of consumer studies
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
Journal of sport management : the official journal of the North American Society of Sport Management
21
The journal of product & brand management
21
Human relations : towards the integration of the social sciences
20
International journal of entrepreneurship and small business
19
Entrepreneurship and regional development : an international journal
18
Journal of fashion marketing and management
18
Journal of organizational behavior : OB ; the internat. journal of industrial, occupational and organizational psychology and behavior
18
Journal of travel and tourism marketing
18
The journal of consumer marketing
18
Asia Pacific journal of marketing and logistics
17
Journal of business ethics : JBE
17
Entrepreneurship, theory and practice : ET & P
16
International journal of contemporary hospitality management
16
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ECONIS (ZBW)
38
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11
Everyday dramas of conscience : navigating identity through creative neutralisations
Ritch, Elaine L.
;
Brownlie, Douglas
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 1012-1032
Persistent link: https://www.econbiz.de/10011612541
Saved in:
12
Brand identity and online self-customisation usefulness perception
He, Hongwei
;
Harris, Lloyd C.
;
Wang, Weiyue
;
Haider, Kamran
- In:
Journal of marketing management : MM
32
(
2016
)
13/14
,
pp. 1308-1332
Persistent link: https://www.econbiz.de/10011585855
Saved in:
13
Parsing out the effects of personal consumption norms and industry influences on food consumption volume
Zlatevska, Natalina
;
Spence, Mark T.
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 377-396
Persistent link: https://www.econbiz.de/10011574402
Saved in:
14
Examining the relationship between social media characteristics and psychological dispositions
Grace, Debra
;
Ross, Mitchell
;
Shao, Wei
- In:
European journal of marketing : EJM
49
(
2015
)
9/10
,
pp. 1366-1390
Persistent link: https://www.econbiz.de/10011409356
Saved in:
15
Antecedents and consequences of self-congruity
Roy, Rajat
;
Rabbanee, Fazlul K.
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 444-466
Persistent link: https://www.econbiz.de/10011309592
Saved in:
16
Unmanageable multiplicity : consumer transformation towards moral self coherence
Carrington, Michal J.
;
Neville, Ben
;
Canniford, Robin
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1300-1325
Persistent link: https://www.econbiz.de/10011338670
Saved in:
17
Celebrities as human brands : an investigation of the effects of personality and time on celebrieties' appeal
Lunardo, Renaud
;
Gergaud, Olivier
;
Livat, Florine
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 685-712
Persistent link: https://www.econbiz.de/10011325768
Saved in:
18
Producing and consuming celebrity identity myths : unpacking the classed identities of Cheryl Cole and Katie Price
Cocker, Hayley L.
;
Banister, Emma N.
;
Piacentini, Maria
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 502-524
Persistent link: https://www.econbiz.de/10011325797
Saved in:
19
Fashionably volutuous : mormative femininity and resistant performative tactics in fatshion blogs
Harju, Anu A.
;
Houvinen, Annamari
- In:
Journal of marketing management : MM
31
(
2015
)
15/16
,
pp. 1602-1625
Persistent link: https://www.econbiz.de/10011407816
Saved in:
20
Boosting consumers' self-efficacy by repositioning the self
Ben-Ami, Michael
;
Hornik, Jacob
;
Eden, Dov
;
Kaplan, Oren
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 1914-1938
Persistent link: https://www.econbiz.de/10010461831
Saved in:
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