Examining the relationship between social media characteristics and psychological dispositions
Year of publication: |
2015
|
---|---|
Authors: | Grace, Debra ; Ross, Mitchell ; Shao, Wei |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 49.2015, 9/10, p. 1366-1390
|
Subject: | Consumer behaviour | Personality | Media | Behavioural intentions | Social media | Psychological dispositions | Social Web | Social web | Konsumentenverhalten | Persönlichkeitspsychologie | Personality psychology |
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