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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of marketing management : MM"
~subject:"Consumer behaviour"
~subject:"Kundenzufriedenheit"
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Consumer behaviour
Kundenzufriedenheit
Beziehungsmarketing
177
Relationship marketing
177
Konsumentenverhalten
81
Customer satisfaction
34
Brand management
33
Markenführung
33
Brand image
32
Markenimage
32
Marketing management
27
Marketingmanagement
27
Dienstleistungsqualität
23
Service quality
23
Customer integration
18
Kundenintegration
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Brand
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Markenartikel
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Emotion
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Internet marketing
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Lieferantenmanagement
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Online-Marketing
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Supplier relationship management
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Confidence
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Social Web
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Social web
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Vertrauen
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Brand loyalty
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Customer value
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Kundenwert
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Personality psychology
10
Persönlichkeitspsychologie
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USA
10
United States
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Beschwerdemanagement
9
Complaint management
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Markentreue
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Customer service
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Dagger, Tracey S.
4
Chen, Junsong
2
Dessart, Laurence
2
Dou, Wenyu
2
Hart, Cathy
2
He, Hongwei
2
Hewer, Paul
2
Hollebeek, Linda D.
2
Malthouse, Edward C.
2
Paulssen, Marcel
2
Phau, Ian
2
Roulet, Raphael
2
Vlachos, Pavlos A.
2
Vázquez Casielles, Rodolfo
2
Wu, Jintao
2
Abosag, Ibrahim
1
Anastasiadou, Kyriaki
1
Andrews, Lynda
1
Anker, Thomas Boysen
1
Ashkanasy, Neal M.
1
Attmann, Julianne
1
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1
Babakus, Emin
1
Balaji, M. S.
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1
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1
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1
Bridson, Kerrie
1
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1
Brownlie, Douglas
1
Bruhn, Manfred
1
Buil, Isabel
1
Burmann, Christoph
1
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European journal of marketing : EJM
Journal of marketing management : MM
Journal of retailing and consumer services
505
Journal of business research : JBR
401
International journal of hospitality management
211
The journal of services marketing
162
The journal of product & brand management
100
The service industries journal
98
Journal of hospitality marketing & management
93
Journal of the Academy of Marketing Science
90
Journal of travel and tourism marketing
88
The journal of brand management : an international journal
87
International journal of contemporary hospitality management
86
Industrial marketing management : the international journal for industrial and high-tech firms
85
Cogent business & management
83
Psychology & marketing
82
Asia Pacific journal of marketing and logistics
81
Journal of strategic marketing
78
Tourism management : research, policies, practice
74
Journal of retailing
72
Journal of service management
69
Journal of service research : JSR
68
Journal of marketing
66
The international review of retail, distribution and consumer research
60
Services marketing quarterly
59
Service business
58
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
58
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
57
Marketing intelligence & planning
57
International journal of retail & distribution management
53
International journal of internet marketing and advertising : IJIMA
52
SpringerLink / Bücher
52
The international journal of bank marketing : IJBM
51
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
50
International journal of electronic customer relationship management : IJECRM
47
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
47
The journal of business & industrial marketing
47
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
45
International journal of retail and distribution management
43
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
42
International journal of electronic marketing and retailing : IJEMR
41
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ECONIS (ZBW)
100
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1
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
2
Boundary conditions of the effect of customer coproduction : the case of service failure
Zolfagharian, Mohammadali
;
Felix, Reto
;
Braun, Jakob
- In:
Journal of marketing management : MM
34
(
2018
)
9/10
,
pp. 705-731
Persistent link: https://www.econbiz.de/10011935068
Saved in:
3
Exploring the relationship between individual values and the customer orientation of front-line employees
Sousa, Carlos M. P.
;
Coelho, Filipe
- In:
Journal of marketing management : MM
29
(
2013
)
15/16
,
pp. 1653-1679
Persistent link: https://www.econbiz.de/10010235028
Saved in:
4
Gratitude mediates consumer responses to marketing communications
Bridger, Emma K.
;
Wood, Alex
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 44-64
Persistent link: https://www.econbiz.de/10011626380
Saved in:
5
Effects of frontline employee role overload on customer responses and sales performance : moderator and mediators
Jha, Subhash
;
Balaji, M. S.
;
Yavas, Ugur
;
Babakus, Emin
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 282-303
Persistent link: https://www.econbiz.de/10011661678
Saved in:
6
Authenticity in branding - exploring antecedents and consequences of brand authenticity
Fritz, Kristine
;
Schoenmueller, Verena
;
Bruhn, Manfred
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 324-348
Persistent link: https://www.econbiz.de/10011661690
Saved in:
7
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
8
Style before substance? : building loyalty through marketing communication congruity
Berezan, Orie
;
Krishen, Anjala Selena
;
Tanford, Sarah
; …
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1332-1352
Persistent link: https://www.econbiz.de/10011725683
Saved in:
9
The Internet of Things and interaction style : the effect of smart interaction on brand attachment
Wu, Jintao
;
Chen, Junsong
;
Dou, Wenyu
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011690533
Saved in:
10
Corporte conflict management on social media brand fan pages
Dineva, Denitsa Petrova
;
Breitsohl, Jan Christian
; …
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 679-698
Persistent link: https://www.econbiz.de/10011746371
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