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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Journal of marketing"
~subject:"Sales promotion"
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Search: subject_exact:"Werbewirkung"
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Sales promotion
Advertising effects
167
Werbewirkung
167
Consumer behaviour
91
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91
Advertising
79
Werbung
78
Internet marketing
45
Online-Marketing
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advertising
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Aribarg, Anocha
1
Arora, Neeraj
1
Bijmolt, Tammo H. A.
1
Briesch, Richard A.
1
Cheema, Amar
1
Dost, Florian
1
Drechsler, Salome
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Goldfarb, Avi
1
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1
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1
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1
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1
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1
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European journal of marketing : EJM
Journal of marketing research : JMR
Journal of marketing
Journal of promotion management : JPM
9
Journal of business research : JBR
8
International journal of economic issues : IJEI
5
Journal of promotion management : innovations in planning and applied research
5
Journal of retailing and consumer services
5
Gabler Edition Wissenschaft
4
Journal of marketing communications
4
Journal of retailing
4
Journal of advertising research
3
Psychology & marketing
3
European journal of marketing
2
Information systems research : ISR
2
International economics & finance journal : (IEFJ)
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Marketing letters : a journal of research in marketing
2
Quantitative Marketingforschung in Deutschland : Festschrift für Klaus Peter Kaas zum 65. Geburtstag
2
Reihe: Management-Know-how / M : praxisnah und aktuell
2
Series: Management know-how / M
2
The international review of retail, distribution and consumer research
2
The journal of consumer marketing
2
Acta Universitatis Danubius / Oeconomica
1
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1
American journal of agricultural economics
1
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1
Asia Pacific journal of marketing and logistics
1
Australian journal of management
1
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Discussion papers / University of Reading, Department of Economics
1
Diskussionspapiere der Europa-Universität Viadrina Frankfurt (Oder), Fakultät Wirtschaftswissenschaften
1
Domestic commerce series
1
Economic research
1
Economics & finance notes
1
Economics, management and financial markets
1
Emerging markets from a multidisciplinary perspective : challenges, opportunities and research agenda
1
Erfurter Hefte zum angewandten Marketing
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ECONIS (ZBW)
10
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1
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10
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10
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date (oldest first)
1
Seeding as part of the marketing mix : word-of-mouth program interactions for fast-moving consumer goods
Dost, Florian
;
Phieler, Ulrike
;
Haenlein, Michael
; …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 62-81
Persistent link: https://www.econbiz.de/10012175889
Saved in:
2
The relative influence of advertising and word-of-mouth on viewing new season television programmes
Romaniuk, Jenni
;
Hartnett, Nicole
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 65-81
Persistent link: https://www.econbiz.de/10011626384
Saved in:
3
Multi-unit price promotions and their impact on purchase decisions and sales
Drechsler, Salome
;
Leeflang, Peter
;
Bijmolt, Tammo H. A.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1049-1074
Persistent link: https://www.econbiz.de/10011708832
Saved in:
4
Can offline stores drive online sales?
Wang, Kitty
;
Goldfarb, Avi
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011762821
Saved in:
5
Predicting mobile advertising response using consumer colocation networks
Zubcsek, Peter Pal
;
Katona, Zsolt
;
Sárváry, Miklós
- In:
Journal of marketing
81
(
2017
)
4
,
pp. 109-126
Persistent link: https://www.econbiz.de/10011734907
Saved in:
6
How does visual merchandising affect consumer affective response? : an intimate apparel experience
Law, Derry
;
Wong, Christina
;
Yip, Joanne
- In:
European journal of marketing : EJM
46
(
2012
)
1/2
,
pp. 112-133
Persistent link: https://www.econbiz.de/10009514317
Saved in:
7
How well does advertising work? : generalizations from meta-analysis of brand advertising elasticities
Sethuraman, Raj
;
Tellis, Gerard J.
;
Briesch, Richard A.
- In:
Journal of marketing research : JMR
48
(
2011
)
3
,
pp. 457-471
Persistent link: https://www.econbiz.de/10009161369
Saved in:
8
Sales effects of attention to feature advertisements : a Bayesian mediation analysis
Zhang, Jie
;
Wedel, Michel
;
Pieters, Rik
- In:
Journal of marketing research : JMR
46
(
2009
)
5
,
pp. 669-681
Persistent link: https://www.econbiz.de/10003896359
Saved in:
9
Brand portfolio promotions
Aribarg, Anocha
;
Arora, Neeraj
- In:
Journal of marketing research : JMR
45
(
2008
)
4
,
pp. 391-402
Persistent link: https://www.econbiz.de/10003756177
Saved in:
10
Anytime versus only: mind-sets moderate the effect of expansive versus restrictive frames on promotion evaluation
Cheema, Amar
;
Patrick, Vanessa M.
- In:
Journal of marketing research : JMR
45
(
2008
)
4
,
pp. 462-472
Persistent link: https://www.econbiz.de/10003756357
Saved in:
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