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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of promotion management : JPM"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~subject:"Deutschland"
~subject:"Fußball"
~subject:"Sportveranstaltung"
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Search: subject_exact:"World Cup"
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Deutschland
Fußball
Sportveranstaltung
Sport event
25
Sponsoring
12
Sponsorship
12
Sportmarketing
11
Sports marketing
11
Football
7
Consumer behaviour
6
Konsumentenverhalten
6
Sport
5
Sports
5
USA
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United States
5
Advertising effects
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Big event
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Brand image
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Event marketing
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Fernsehwerbung
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Großveranstaltung
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Impact assessment
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Markenimage
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Meinung
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Opinion
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Television advertising
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Werbewirkung
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Wirkungsanalyse
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Ball game
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Greece
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Griechenland
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Großbritannien
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Guerilla marketing
2
Guerilla-Marketing
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Holiday behaviour
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Carrillat, François A.
3
Apostolopoulou, Artemisia
2
Mazodier, Marc
2
Aiyeku, Joseph F.
1
Al Emadi, Ahmed
1
Al-Ali Mustafa, S.
1
Alessandri, Susan Westcott
1
Ap, John
1
Astous, Alain d'
1
Bellavance, François
1
Billings, Andrew C.
1
Brinker, David L.
1
Chandon, Jean-Louis
1
Chien, P. Monica
1
Clark, John S.
1
Colbert, François
1
Collins, Andrea
1
Diop, Abdoulaye
1
Eastman, Susan T.
1
Eid, François
1
Feigné, Matthieu
1
Filis, George N.
1
Fortunato, John A.
1
Funk, Daniel C.
1
Gibson, Heather J.
1
Gladden, James M.
1
Gursoy, Dogan
1
Hallmann, Kirstin
1
Henderson, Holly
1
Hirons, Martin
1
Kaplanidou, K.
1
Kaplanidou, Kyriaki
1
Karadakis, Kostas
1
Koronios, Konstantinos
1
Kriemadis, Athanasios
1
Le, K. T.
1
Leivaditi, Eleni
1
Meng-Lewis, Yue
1
Michaelis, Manuel
1
Munday, Max
1
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European journal of marketing : EJM
Journal of promotion management : JPM
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Journal of sports economics
120
European Sport management quarterly : ESMQ
108
Journal of sport management : the official journal of the North American Society of Sport Management
97
International journal of sport management and marketing : IJSMM
91
Sport marketing quarterly : preferred journal of the Sport Marketing Association
76
Sport management review
73
International journal of sport finance
60
International journal of sports marketing & sponsorship
59
Tourism management : research, policies, practice
44
Applied economics
27
Hamburg contemporary economic discussions
24
International journal of event and festival management
24
Journal of business research : JBR
23
Sport, Business and Management : an international journal ; SBM
17
Tourism economics : the business and finance of tourism and recreation
16
Faculty research series / Holy Cross, Economics and Accounting
15
Journal of travel and tourism marketing
15
SpringerLink / Bücher
15
Applied economics letters
14
Event- und Impaktforschung
14
Tourism management perspectives : TMP
14
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
12
European journal of operational research : EJOR
11
Discussion paper series / IZA
10
Diskussionspapier des Instituts für Organisationsökonomik : [DP-IO]
10
International journal of forecasting
10
Journal of advertising research
10
Research
10
Sports event management : the Caribbean experience
10
Hamburg Contemporary Economic Discussions
9
African journal of business and economic research : AJBER
8
IZA Discussion Paper
8
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
8
Asian economic policy review : AEPR
7
International journal of advertising : the quarterly review of marketing communications
7
Journal of hospitality marketing & management
7
Springer eBook Collection
7
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ECONIS (ZBW)
25
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1
2022 Qatar World Cup : impact perceptions among qatar residents
Al Emadi, Ahmed
;
Kaplanidou, K.
;
Diop, Abdoulaye
;
Sagas, M.
- In:
Journal of travel research : a quarterly publication of …
56
(
2017
)
5
,
pp. 678-694
Persistent link: https://www.econbiz.de/10011687325
Saved in:
2
Impact of trust on local residents' mega-event perceptions and their support
Gursoy, Dogan
;
Yolal, Medet
;
Ribeiro, Manuel Alector
; …
- In:
Journal of travel research : a quarterly publication of …
56
(
2017
)
3
,
pp. 393-406
Persistent link: https://www.econbiz.de/10011649214
Saved in:
3
Sport sponsorship : the impact of sponsor image on purchase intention of fans
Koronios, Konstantinos
;
Psiloutsikou, Marina
; …
- In:
Journal of promotion management : JPM
22
(
2016
)
2
,
pp. 238-250
Persistent link: https://www.econbiz.de/10011522098
Saved in:
4
Which sport sponsorships most impact sponsor CSR image?
Plewa, Carolin
;
Carrillat, François A.
;
Mazodier, Marc
; …
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 796-815
Persistent link: https://www.econbiz.de/10011529666
Saved in:
5
On "being there" : a comparison of the effectiveness of sporting event sponsorship among direct and indirect audiences
Carrillat, François A.
;
Astous, Alain d'
;
Bellavance, …
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 621-642
Persistent link: https://www.econbiz.de/10011309579
Saved in:
6
Perceived destination image : an image model for a winter sports destination and its effect on intention to revisit
Hallmann, Kirstin
;
Zehrer, Anita
;
Müller, Sabine
- In:
Journal of travel research : a quarterly publication of …
54
(
2015
)
1
,
pp. 94-106
Persistent link: https://www.econbiz.de/10010474694
Saved in:
7
Weapons of mass intrusion : the leveraging of ambush marketing strategies
Carrillat, François A.
;
Colbert, François
;
Feigné, …
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 314-335
Persistent link: https://www.econbiz.de/10010344076
Saved in:
8
Congruency and engagement test in an event marketing sponsorship context
Pokrywczynski, James
;
Brinker, David L.
- In:
Journal of promotion management : JPM
20
(
2014
)
3
,
pp. 345-357
Persistent link: https://www.econbiz.de/10010399900
Saved in:
9
Consumers' responses to sponsorship by foreign companies
Meng-Lewis, Yue
;
Thwaites, Des
;
Pillai, Kishore …
- In:
European journal of marketing : EJM
47
(
2013
)
11/12
,
pp. 1910-1930
Persistent link: https://www.econbiz.de/10010205957
Saved in:
10
Quality of life, event impacts, and mega-event support among South African residents before and after the 2010 FIFA World Cup
Kaplanidou, Kyriaki
;
Karadakis, Kostas
;
Gibson, Heather J.
- In:
Journal of travel research : a quarterly publication of …
52
(
2013
)
5
,
pp. 631-645
Persistent link: https://www.econbiz.de/10009791045
Saved in:
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