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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Markenimage"
~subject:"Marketingmanagement"
~subject:"Werbung"
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Search: subject_exact:"Advertising response"
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Markenimage
Marketingmanagement
Werbung
Advertising effects
150
Werbewirkung
150
Consumer behaviour
98
Konsumentenverhalten
98
Advertising
88
Internet marketing
49
Online-Marketing
49
Brand image
29
Brand management
27
Markenführung
27
Social Web
25
Social web
25
Emotion
16
Viral marketing
15
Virales Marketing
15
Celebrity endorsement
14
Celebrity-Werbung
14
Marketing management
13
Sponsoring
13
Sponsorship
13
Product Placement
11
Product placement
11
advertising
10
social media
10
Brand
9
Markenartikel
9
Sales promotion
8
Verkaufsförderung
8
Beziehungsmarketing
7
Relationship marketing
7
USA
7
United States
7
Print advertising
6
Printwerbung
6
Public relations
6
Target group
6
Zielgruppe
6
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80
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3
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Article
109
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109
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109
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English
109
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Bang Nguyen Viet
3
Dahlén, Micael
3
Cauberghe, Veroline
2
Feng, Yang
2
Hartnett, Nicole
2
Kim, Mikyoung
2
Liu, Fang
2
Manyiwa, Simon
2
Prashar, Sanjeev
2
Shen, Fuyuan
2
Spotts, Harlan E.
2
Stewart, Kristin
2
Weinberger, Marc G.
2
Yang, Jing
2
Abbasi, Amir Zaib
1
Abu Bakar bin Abdul Hamid
1
Aileni, Vidyadhar Reddy
1
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1
Anghelcev, George
1
Armstrong, Jon Scott
1
Arora, Nilesh
1
Arroyo, Amaranta
1
Arroyo, Pilar
1
Aspara, Jaakko
1
Astous, Alain d'
1
Awale, Sushil
1
Bae, Mikyeung
1
Baglione, Stephen L.
1
Bahtiar Mohamad
1
Balabanis, George
1
Banerjee, Neelotpaul
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1
Baxter, Stacey
1
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1
Becirovic, Ilda
1
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1
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European journal of marketing : EJM
Journal of promotion management : innovations in planning and applied research
International journal of advertising : the review of marketing communications
170
International journal of advertising : the quarterly review of marketing communications
142
Journal of business research : JBR
140
Journal of marketing communications
136
Journal of advertising : official publication of the American Academy of Advertising
120
Journal of advertising research
112
Journal of promotion management : JPM
65
Psychology & marketing
60
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
53
International journal of internet marketing and advertising : IJIMA
49
Journal of retailing and consumer services
48
Journal of current issues and research in advertising : JCIRA
38
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
36
The journal of product & brand management
35
Marketing letters : a journal of research in marketing
34
Health marketing quarterly
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
SpringerLink / Bücher
31
Journal of global marketing
30
Journal of marketing research : JMR
30
Journal of current issues and research in advertising
26
Journal of marketing
26
Young consumers : insight and ideas for responsible marketers
26
The journal of brand management : an international journal
24
Asia Pacific journal of marketing and logistics
23
Journal of advertising
23
Marketing : ZFP ; journal of research and management
23
The journal of consumer marketing
23
Journal of international consumer marketing
21
Management science : journal of the Institute for Operations Research and the Management Sciences
21
International journal of hospitality management
19
Journal of the Academy of Marketing Science
19
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Journal of marketing research
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Marketing intelligence & planning
18
Quantitative marketing and economics : QME
18
Journal of consumer research : JCR ; an interdisciplinary bimonthly
17
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ECONIS (ZBW)
109
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1
Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
Saved in:
2
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
3
Sadly and joyfully moving ads : the influence of hedonic and eudaimonic experiences on the attitude toward the ad
Hoeken, J. A. L.
;
Ouden, Hanny den
- In:
Journal of promotion management : innovations in …
28
(
2022
)
6
,
pp. 843-868
Persistent link: https://www.econbiz.de/10013277317
Saved in:
4
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
Saved in:
5
Understanding gamification advertising effectiveness in an s-commerce context : a study in an emerging market
Bang Nguyen Viet
;
Nguyen Yen Thi Hoang
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 552-582
Persistent link: https://www.econbiz.de/10014513564
Saved in:
6
Why is social network site advertising ineffective? : seeking answers using a holistic theoretical framework, multi-platform approach
Korgaonkar, Pradeep
;
Becerra, Enrique
;
Londoño, Juan Carlos
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 157-186
Persistent link: https://www.econbiz.de/10014447593
Saved in:
7
Consumer responses to elements of visual esthetics on a brand's instagram page
Permell, Solange Renée
;
Pacheco, Barney G.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 583-614
Persistent link: https://www.econbiz.de/10014513565
Saved in:
8
Increasing trust in influencer marketing : the effects of sponsorship disclosure and endorser type
Jia, Wufan
;
Fu, Lunrui
;
Dai, Yue
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 615-638
Persistent link: https://www.econbiz.de/10014513566
Saved in:
9
Characteristics of aliterate consumers and their responses to advertising and non-advertising communications
DelVecchio, Devon
;
Jae, Haeran
- In:
Journal of promotion management : innovations in …
29
(
2023
)
7
,
pp. 927-960
Persistent link: https://www.econbiz.de/10014330948
Saved in:
10
Irritating or enjoyable? : exploring the effects of soft-text native advertising and social media engagement metrics
Li, Kang
;
Shen, Fuyuan
- In:
Journal of promotion management : innovations in …
29
(
2023
)
7
,
pp. 992-1014
Persistent link: https://www.econbiz.de/10014330950
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