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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Marketingmanagement"
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Search: subject:"Brand management"
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Marketingmanagement
Brand management
196
Markenführung
196
Consumer behaviour
134
Konsumentenverhalten
134
Brand image
122
Markenimage
122
Brand
80
Markenartikel
80
Beziehungsmarketing
47
Relationship marketing
47
Internet marketing
38
Online-Marketing
38
Social Web
34
Social web
34
Marketing management
28
Advertising effects
27
Werbewirkung
27
Advertising
16
Brand loyalty
16
Werbung
15
Branding
14
Emotion
14
Brand architecture
13
Markentreue
13
Brand equity
12
Markenarchitektur
12
Viral marketing
10
Virales Marketing
10
Brands
9
Corporate reputation
9
Customer satisfaction
9
Firmenimage
9
Kundenzufriedenheit
9
Brand extension
8
Markentransfer
8
Personality psychology
8
Persönlichkeitspsychologie
8
social media
8
Corporate culture
7
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28
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Lee, Wai Jin
2
Melewar, T. C.
2
O'Cass, Aron
2
Sok, Phyra
2
Balmer, John M. T.
1
Balmern, John M. T.
1
Bang Nguyen Viet
1
Bansal, Amrita
1
Basaran Borsai, Anne Marie
1
Berezan, Orie
1
Burroughs, Benjamin
1
Castrillon Paque, Victor
1
Chen, Junsong
1
Chen, Weifeng
1
Chopra, Anjali
1
Dam, Linda
1
Delgado-Ballester, Elena
1
Dinnie, Keith
1
Dou, Wenyu
1
Escandon-Barbosa, Diana
1
Essoussi, Leila Hamzaoui
1
Foroudi, Mohammad Mahdi
1
Foroudi, Pantea
1
Grohmann, Bianca
1
Guèvremont, Amélie
1
Hampel, Stefan
1
Harmon-Kizer, Tracy
1
Hazari, Sunil
1
Heller, Michael
1
Huang, Yen-tsung
1
Hudson, Bradford T.
1
Jacob, Isaac
1
Jain, Varsha
1
Kang, Mihuyn
1
Khanna, Monica
1
Kitchen, Philip J.
1
Krishen, Anjala Selena
1
Luxton, Sandra
1
Mavondo, Felix
1
Navarro, Angeles
1
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European journal of marketing : EJM
Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
46
The journal of brand management : an international journal
45
The journal of product & brand management
32
Journal of strategic marketing
23
Journal of retailing and consumer services
20
SpringerLink / Bücher
17
Industrial marketing management : the international journal for industrial and high-tech firms
16
Journal of marketing communications
16
Journal of marketing management : MM
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
Springer eBook Collection
10
International marketing review
9
Journal of marketing
9
Journal of promotion management : JPM
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Journal of retailing
9
Journal of the Academy of Marketing Science
9
Cogent business & management
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
8
International journal of advertising : the review of marketing communications
8
The journal of business & industrial marketing
8
The marketing review
8
Asia Pacific journal of marketing and logistics
7
Business horizons
7
Gabler Edition Wissenschaft
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Marketing intelligence & planning
7
International journal of hospitality management
6
International journal of internet marketing and advertising : IJIMA
6
International review on public and non-profit marketing
6
Journal of global marketing
6
Measuring and managing brands
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
European management journal
5
Europäische Hochschulschriften / 5
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
International journal of retail & distribution management
5
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ECONIS (ZBW)
28
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28
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date (oldest first)
1
The moderating effect of the use of virtual reality technologies in the branding of the cultural tourism sector : an analysis from the brand heritage
Escandon-Barbosa, Diana
;
Salas-Paramo, Jairo
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 533-551
Persistent link: https://www.econbiz.de/10014513563
Saved in:
2
(Over)eating with our eyes : an examination of mukbang influencer marketing and consumer engagement with food brands
Dam, Linda
;
Basaran Borsai, Anne Marie
;
Burroughs, Benjamin
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 227-251
Persistent link: https://www.econbiz.de/10014447612
Saved in:
3
A proposed framework of market-oriented ethnography (MOE) approach to study co-creation of content through product storytelling
Bansal, Amrita
;
Spais, George S.
;
Jain, Varsha
- In:
Journal of promotion management : innovations in …
29
(
2023
)
1
,
pp. 1-26
Persistent link: https://www.econbiz.de/10013483010
Saved in:
4
A comparison of lifestyle marketing and brand influencer advertising for Generation Z Instagram users
Hazari, Sunil
;
Sethna, Beheruz N.
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 491-534
Persistent link: https://www.econbiz.de/10013550371
Saved in:
5
Green marketing functions : the drivers of brand equity creation in Vietnam
Bang Nguyen Viet
;
Tuan Nguyen Anh
- In:
Journal of promotion management : innovations in …
28
(
2022
)
7
,
pp. 1055-1076
Persistent link: https://www.econbiz.de/10013357214
Saved in:
6
Promoting business school brands through alumni (past customers)-analyzing factors influencing their brand resonance
Khanna, Monica
;
Jacob, Isaac
;
Chopra, Anjali
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 337-353
Persistent link: https://www.econbiz.de/10012179029
Saved in:
7
The role of logo recoloring on perceptual fluency in cause-related marketing campaigns
Harmon-Kizer, Tracy
- In:
Journal of promotion management : innovations in …
25
(
2019
)
7
,
pp. 959-982
Persistent link: https://www.econbiz.de/10012179085
Saved in:
8
Unpacking
brand
management
superiority : examining the interplay of
brand
management
capability, brand orientation and formalisation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011626461
Saved in:
9
Style before substance? : building loyalty through marketing communication congruity
Berezan, Orie
;
Krishen, Anjala Selena
;
Tanford, Sarah
; …
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1332-1352
Persistent link: https://www.econbiz.de/10011725683
Saved in:
10
Advances in corporate brand, corporate heritage, corporate identity and corporate marketing scholarship
Balmern, John M. T.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1462-1471
Persistent link: https://www.econbiz.de/10011754988
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