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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Service business"
~subject:"Marketingmanagement"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Customer value"
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Marketingmanagement
Customer value
70
Kundenwert
69
Consumer behaviour
46
Konsumentenverhalten
46
Beziehungsmarketing
42
Relationship marketing
42
Customer satisfaction
22
Kundenzufriedenheit
22
Betriebliche Wertschöpfung
21
Value creation
21
Dienstleistungsqualität
16
Service quality
16
Customer integration
14
Kundenintegration
14
Marketing management
10
Brand management
9
Einzelhandel
9
Markenführung
9
Retail trade
9
Value co-creation
8
Brand image
6
Markenimage
6
Online retailing
6
Online-Handel
6
Social values
6
Soziale Werte
6
Mobile communications
5
Mobilkommunikation
5
Customer loyalty
4
Customer participation
4
Customer service
4
Hedonic value
4
Kundenservice
4
Perceived value
4
Satisfaction
4
Social Web
4
Social web
4
USA
4
United States
4
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Aufsatz in Zeitschrift
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Baumann, Chris
1
Bu, Yi
1
Chatzipanagiotou, Kalliopi C.
1
Chen, Shu-ching
1
Frías Jamilena, Dolores María
1
Golik Klanac, Nataša
1
Gounaris, Spiros
1
Gray, David
1
Ho, Hillbun
1
Huang, Lijuan
1
Johnson, Lester W.
1
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1
Kreis, Henning
1
Lee, Chia-chi
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1
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1
Mafael, Alexander
1
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1
Mou, Jian
1
Parkinson, Joy
1
Polo Peña, Ana Isabel
1
Quester, Pascale G.
1
Rodríguez Molina, Miguel Ángel
1
See-To, Eric
1
Singh, Sonika
1
Thaichon, Park
1
Tien, Keng-Ming Terence
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European journal of marketing : EJM
Journal of retailing and consumer services
Service business
Industrial marketing management : the international journal for industrial and high-tech firms
14
Journal of business research : JBR
7
Journal of the Academy of Marketing Science
6
Journal of marketing management : MM
5
Business horizons
4
Harvard business review : HBR
4
Harvard-Business-Manager : das Wissen der Besten
4
The journal of business & industrial marketing
4
International journal of hospitality management
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of service management
3
Journal of strategic marketing
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
2
Central European business review : CEBR
2
International journal of business excellence
2
Journal of business-to-business marketing
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Management decision : MD
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
The journal of applied business research
2
The journal of brand management : an international journal
2
The journal of business strategy
2
The journal of product & brand management
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Academia : revista Latinoamericana de administración
1
Agricultural and resource economics review : ARER
1
Asia Pacific journal of marketing and logistics
1
Asia marketing journal
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Economics : the strategy and practice : ESP
1
European management journal
1
International journal of business and globalisation : IJBG
1
International journal of business and systems research
1
International journal of business environment : IJBE
1
International journal of business performance management
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International journal of electronic customer relationship management : IJECRM
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ECONIS (ZBW)
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1
Influencer marketing : homophily, customer value co-creation behaviour and purchase intention
Bu, Yi
;
Parkinson, Joy
;
Thaichon, Park
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013209657
Saved in:
2
A sequence analysis approach to segmenting credit card customers
Ho, Hillbun
;
Tien, Keng-Ming Terence
;
Wu, Anne
;
Singh, …
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012434227
Saved in:
3
Consumer perceived value preferences for mobile marketing in China : a mixed method approach
Huang, Lijuan
;
Mou, Jian
;
See-To, Eric
;
Kim, Jongki
- In:
Journal of retailing and consumer services
48
(
2019
),
pp. 70-86
Persistent link: https://www.econbiz.de/10012001283
Saved in:
4
The effects of perceived value on loyalty : the moderating effect of market orientation adoption
Polo Peña, Ana Isabel
;
Frías Jamilena, Dolores María
; …
- In:
Service business
11
(
2017
)
1
,
pp. 93-116
Persistent link: https://www.econbiz.de/10011722452
Saved in:
5
The impact of brand health on customer equity
Mirzaei, Abas
;
Baumann, Chris
;
Johnson, Lester W.
; …
- In:
Journal of retailing and consumer services
33
(
2016
),
pp. 8-16
Persistent link: https://www.econbiz.de/10011598531
Saved in:
6
The influence of loyalty program design on the relationship between customer motives and value perception
Kreis, Henning
;
Mafael, Alexander
- In:
Journal of retailing and consumer services
21
(
2014
)
4
,
pp. 590-600
Persistent link: https://www.econbiz.de/10010388521
Saved in:
7
Analysis of customer profit contribution for banks with the concept of marketing mix strategy between 4Cs and 5Ps
Lin, Tyrone T.
;
Lee, Chia-chi
;
Lin, Hsiao-chi
- In:
Service business
7
(
2013
)
1
,
pp. 37-59
Persistent link: https://www.econbiz.de/10009728552
Saved in:
8
Types of linkages between service characteristics and customer consequences
Golik Klanac, Nataša
- In:
European journal of marketing : EJM
46
(
2012
)
3/4
,
pp. 313-330
Persistent link: https://www.econbiz.de/10009535031
Saved in:
9
Internal-market orientation : a misconceived aspect of marketing theory
Gounaris, Spiros
;
Vassilikopoulou, Aikaterini
; …
- In:
European journal of marketing : EJM
44
(
2010
)
11/12
,
pp. 1667-1699
Persistent link: https://www.econbiz.de/10008773207
Saved in:
10
A value-based perspective of market orientation and customer service
Chen, Shu-ching
;
Quester, Pascale G.
- In:
Journal of retailing and consumer services
16
(
2009
)
3
,
pp. 197-206
Persistent link: https://www.econbiz.de/10003852521
Saved in:
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