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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of service research : JSR"
~isPartOf:"Service business"
~isPartOf:"The service industries journal"
~subject:"Kundenwert"
~subject:"Marketingmanagement"
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Search: subject_exact:"Customer value"
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Kundenwert
Marketingmanagement
Customer value
67
Beziehungsmarketing
37
Relationship marketing
37
Betriebliche Wertschöpfung
26
Value creation
26
Dienstleistungsqualität
22
Service quality
22
Consumer behaviour
19
Konsumentenverhalten
19
Customer satisfaction
16
Kundenzufriedenheit
16
Customer integration
15
Kundenintegration
15
Service-Dominant Logic
9
Service-dominant logic
9
Marketing management
6
Taiwan
6
value co-creation
6
Dienstleistungssektor
5
Lieferantenmanagement
5
Marketing theory
5
Marketingtheorie
5
Service industry
5
Supplier relationship management
5
Viral marketing
5
Virales Marketing
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perceived value
5
Brand management
4
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4
Markenführung
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Online retailing
4
Online-Handel
4
Services marketing
4
Structural equation model
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Strukturgleichungsmodell
4
Value co-creation
4
customer loyalty
4
service-dominant logic
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Le Nguyen Hau
3
Verhoef, Peter C.
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Frías Jamilena, Dolores María
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Pham Ngoc Thuy
2
Polo Peña, Ana Isabel
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Rodríguez Molina, Miguel Ángel
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Sweeney, Jillian C.
2
Uray, Nimet
2
Wiesel, Thorsten
2
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1
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1
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1
Amario, Enrique Martín
1
Amirtha, Raman
1
Andersson, Tommy D.
1
Anker, Thomas Boysen
1
Arancibia Carvajal, Sara
1
Ashok, Mona
1
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1
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1
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1
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1
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1
Cegarra-Navarro, Juan Gabriel
1
Cervera-Taulet, Amparo
1
Chatzipanagiotou, Kalliopi C.
1
Chen, Ja-Shen
1
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European journal of marketing : EJM
Journal of service research : JSR
Service business
The service industries journal
Journal of business research : JBR
88
Industrial marketing management : the international journal for industrial and high-tech firms
86
Journal of retailing and consumer services
47
SpringerLink / Bücher
35
International journal of hospitality management
31
Journal of marketing
26
The journal of business & industrial marketing
26
Journal of the Academy of Marketing Science
24
Journal of marketing management : MM
18
Marketing theory
18
Journal of strategic marketing
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
The journal of services marketing
17
Gabler Edition Wissenschaft
16
International journal of contemporary hospitality management
16
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
Journal of revenue and pricing management
16
Journal of service management
16
Handbook of research on customer equity in marketing
14
Journal of creating value
14
Journal of marketing research : JMR
14
Technological forecasting & social change : an international journal
13
The journal of product & brand management
13
Tourism management : research, policies, practice
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Creating and managing superior customer value
11
Harvard business review : HBR
11
Innovation in pricing : contemporary theories and best practices
11
Journal of marketing analytics : JMA
11
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
11
Business horizons
10
International journal of electronic customer relationship management : IJECRM
10
Springer eBook Collection / Business and Economics
10
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
10
Cogent business & management
9
European management journal
9
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ECONIS (ZBW)
67
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1
Value co-creation in the B2B context : a conceptual framework and its implications
Pathak, Buddhi
;
Ashok, Mona
;
Tan, Yin Leng
- In:
The service industries journal
42
(
2022
)
3/4
,
pp. 178-205
Persistent link: https://www.econbiz.de/10013167417
Saved in:
2
Reviving tradition-bound products : a case of value co-creation using rhetorical history
Ishizuka, Chikako
;
Kuo-Che, Tseng
;
Kishi, Yasuyuki
- In:
Service business
16
(
2022
)
4
,
pp. 1015-1033
Persistent link: https://www.econbiz.de/10013459519
Saved in:
3
Company websites and mobile apps versus social media : which service experience creates more customer value for online travel agencies?
Chen, Ja-Shen
;
Kamalanon, Piyanoot
;
Janupiboon, Thanyamai P.
- In:
Service business
16
(
2022
)
4
,
pp. 1081-1110
Persistent link: https://www.econbiz.de/10013459534
Saved in:
4
Building loyalty through perceived value in online shopping : does family life cycle stage matter?
Amirtha, Raman
;
Sivakumar, V. J.
- In:
The service industries journal
42
(
2022
)
15/16
,
pp. 1151-1189
Persistent link: https://www.econbiz.de/10013466618
Saved in:
5
Transforming customer brand engagement to co-creation value through participation energy and effort
Mai Thi My‑Quyen
;
Le Nguyen Hau
- In:
Service business
15
(
2021
)
3
,
pp. 493-514
Persistent link: https://www.econbiz.de/10012620105
Saved in:
6
A review of customer citizenship behaviors in the service context
Gong, Taeshik
;
Yi, Youjae
- In:
The service industries journal
41
(
2021
)
3/4
,
pp. 169-199
Persistent link: https://www.econbiz.de/10012483668
Saved in:
7
Customer-to-customer value co-creation and co-destruction in sporting events
Kim, Kyungyeol
;
Byon, Kevin K.
;
Baek, Wooyeul
- In:
The service industries journal
40
(
2020
)
9/10
,
pp. 633-655
Persistent link: https://www.econbiz.de/10012260315
Saved in:
8
Determining customer satisfaction and loyalty from a value co-creation perspective
Woratschek, Herbert
;
Horbel, Chris
;
Popp, Bastian
- In:
The service industries journal
40
(
2020
)
11/12
,
pp. 777-799
Persistent link: https://www.econbiz.de/10012260352
Saved in:
9
Understanding value creation and word-of-mouth behaviour at cultural events
Dowell, David
;
Garrod, Brian
;
Turner, Jennifer
- In:
The service industries journal
39
(
2019
)
7/8
,
pp. 498-518
Persistent link: https://www.econbiz.de/10012203974
Saved in:
10
Motivation triggers for customer participation in value co-creation
Palma, Freida C.
;
Trimi, Silvana
;
Hong, Soon Goo
- In:
Service business
13
(
2019
)
3
,
pp. 557-580
Persistent link: https://www.econbiz.de/10012124370
Saved in:
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