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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of service research : JSR"
~person:"Babakus, Emin"
~person:"Esmark, Carol L."
~person:"He, Hongwei"
~subject:"Beziehungsmarketing"
~subject:"Cause-related marketing"
~subject:"Kundenservice"
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Beziehungsmarketing
Cause-related marketing
Kundenservice
Consumer behaviour
5
Konsumentenverhalten
5
Relationship marketing
5
Corporate reputation
2
Customer satisfaction
2
Dienstleistungsqualität
2
Firmenimage
2
Kundenzufriedenheit
2
Service quality
2
Arbeitsleistung
1
Arbeitszufriedenheit
1
Brand extension
1
Brand image
1
Brand management
1
Business ethics
1
Cause-Related Marketing
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Customer orientation
1
Customer service
1
Emotion
1
Emotional brand attachment
1
Gratitude
1
Interaction quality
1
Job performance
1
Job satisfaction
1
Kundenbindungsprogramm
1
Lieferantenmanagement
1
Loyalty program
1
Loyalty programmes
1
Markenführung
1
Markenimage
1
Markentransfer
1
Moral identity
1
Personality psychology
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Persönlichkeitspsychologie
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Product quality
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Babakus, Emin
Esmark, Carol L.
He, Hongwei
Gong, Taeshik
3
Auh, Seigyoung
2
Choi, Jin Nam
2
Dagger, Tracey S.
2
Dong, Beibei
2
Eisingerich, Andreas B
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2
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Sivakumar, K.
2
Vlachos, Pavlos A.
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Wangenheim, Florian von
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European journal of marketing : EJM
Journal of service research : JSR
Business horizons
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of internet marketing and advertising : IJIMA
1
International journal of retail & distribution management
1
Journal of business research : JBR
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Journal of retailing
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Review of managerial science : RMS
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ECONIS (ZBW)
5
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1
Effects of frontline employee role overload on customer responses and sales performance : moderator and mediators
Jha, Subhash
;
Balaji, M. S.
;
Yavas, Ugur
;
Babakus, Emin
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 282-303
Persistent link: https://www.econbiz.de/10011661678
Saved in:
2
Open versus selective customer loyalty programmes
Esmark, Carol L.
;
Noble, Stephanie M.
;
Bell, John E.
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 770-795
Persistent link: https://www.econbiz.de/10011529660
Saved in:
3
Moral identity centrality and cause-related marketing : the moderating effects of brand social responsibility image and emotional brand attachment
He, Hongwei
;
Zhu, Weichun
;
Gouran, Dennis S.
;
Kolo, Olivia
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 236-259
Persistent link: https://www.econbiz.de/10011459636
Saved in:
4
The role of corporate image for quality in the formation of attitudinal service loyalty
Jha, Subhash
;
Deitz, George D.
;
Babakus, Emin
;
Yavas, Ugur
- In:
Journal of service research : JSR
16
(
2013
)
2
,
pp. 155-170
Persistent link: https://www.econbiz.de/10009774887
Saved in:
5
Consumer evaluation of technology-based vertical brand extension
He, Hongwei
;
Li, Yan
- In:
European journal of marketing : EJM
44
(
2010
)
9/10
,
pp. 1366-1383
Persistent link: https://www.econbiz.de/10008661723
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