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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Service business"
~person:"Castañeda, J. Alberto"
~person:"Evans, Kenneth R."
~person:"Feng, Hui"
~subject:"Customer integration"
~subject:"Konsumentenverhalten"
~subject:"Kundenwert"
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Castañeda, J. Alberto
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European journal of marketing : EJM
Journal of the Academy of Marketing Science
Service business
Journal of consumer behaviour : an international research review
1
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ECONIS (ZBW)
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The impact of unprofitable customer management strategies on shareholder value
Feng, Hui
;
Morgan, Neil A.
;
Rego, Lopo L.
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
2
,
pp. 246-269
Persistent link: https://www.econbiz.de/10012290948
Saved in:
2
The moderating effect of culture on overall perceived value in the online purchasing process
Sabiote, Carmen M.
;
Frías, Dolores M.
;
Castañeda, J. …
- In:
Service business
7
(
2013
)
1
,
pp. 83-102
Persistent link: https://www.econbiz.de/10009728540
Saved in:
3
The effects of customer participation in co-created service recovery
Dong, Beibei
;
Evans, Kenneth R.
;
Zou, Shaoming
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
1
,
pp. 123-137
Persistent link: https://www.econbiz.de/10003679924
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