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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of travel and tourism marketing"
~isPartOf:"The journal of product & brand management"
~subject:"Beziehungsmarketing"
~subject:"Kundenzufriedenheit"
~subject:"Werbewirkung"
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Search: subject_exact:"Consumer Behaviour"
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Beziehungsmarketing
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Consumer behaviour
1,053
Konsumentenverhalten
1,051
Brand management
392
Markenführung
392
Brand image
356
Markenimage
356
Brand
225
Markenartikel
223
Relationship marketing
213
Customer satisfaction
134
Holiday behaviour
122
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98
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Han, Heesup
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Guzman, Francisco
6
Yu, Jongsik
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5
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3
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2
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European journal of marketing : EJM
Journal of travel and tourism marketing
The journal of product & brand management
Journal of retailing and consumer services
629
Journal of business research : JBR
513
International journal of hospitality management
279
Journal of marketing communications
157
The journal of services marketing
157
Psychology & marketing
153
International journal of advertising : the review of marketing communications
131
Journal of hospitality marketing & management
128
Cogent business & management
120
International journal of contemporary hospitality management
117
Asia Pacific journal of marketing and logistics
114
The journal of brand management : an international journal
105
Journal of promotion management : innovations in planning and applied research
97
Journal of the Academy of Marketing Science
96
International journal of advertising : the quarterly review of marketing communications
95
International journal of internet marketing and advertising : IJIMA
90
Tourism management : research, policies, practice
90
The service industries journal
85
Journal of retailing
84
Marketing intelligence & planning
80
Journal of marketing
77
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
76
Journal of strategic marketing
76
Services marketing quarterly
76
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
73
Journal of promotion management : JPM
73
Marketing letters : a journal of research in marketing
73
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
70
Journal of service management
68
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
67
SpringerLink / Bücher
66
The international review of retail, distribution and consumer research
65
International journal of electronic marketing and retailing : IJEMR
63
International journal of retail & distribution management
63
Journal of service research : JSR
62
Industrial marketing management : the international journal for industrial and high-tech firms
59
International journal of consumer studies
59
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ECONIS (ZBW)
349
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1
Influencer marketing effectiveness : giving competence, receiving credibility
Leite, Fernanda Polli
;
Pontes, Nicolas
;
Schivinski, Bruno
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 307-321
Persistent link: https://www.econbiz.de/10014513646
Saved in:
2
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
3
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
4
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
5
Effect of customers' skepticism toward CSR practices on customers' behavior in luxury service context
Hyun, Hyowon
;
Hong, EunPyo
;
Ahn, Jiseon
;
Park, Jungkun
- In:
Journal of travel and tourism marketing
41
(
2024
)
1
,
pp. 35-50
Persistent link: https://www.econbiz.de/10014513607
Saved in:
6
How new technology impacts airport's service quality and behavioral intentions
Hong, Seock-Jin
;
Purtell, Clinton
;
Chung, Jin-young
; …
- In:
Journal of travel and tourism marketing
41
(
2024
)
2
,
pp. 235-251
Persistent link: https://www.econbiz.de/10014513638
Saved in:
7
What attributes affect customer satisfaction in green restaurants? : an aspect-based sentiment analysis approach
Shahhosseini, Mansour
;
Nasr, Arash Khalili
- In:
Journal of travel and tourism marketing
41
(
2024
)
4
,
pp. 472-490
Persistent link: https://www.econbiz.de/10014513662
Saved in:
8
Building consumer-brand relationships in the channel-mix era : the role of self-brand connection and product involvement
Rodríguez-Torrico, Paula
;
San José Cabezudo, Rebeca
; …
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 76-90
Persistent link: https://www.econbiz.de/10014485718
Saved in:
9
Brand communications during a global crisis : understanding persuasion intent, perceived brand opportunism and message sincerity
Ryu, Sann
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 162-178
Persistent link: https://www.econbiz.de/10014485726
Saved in:
10
Telling more or less? : the impact of blank-leaving narrative style on story immersion and brand attitude
Fan, Chao
;
Jiang, Feng
;
Yu, Mingzhe
;
Tao, Xiaobo
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 181-191
Persistent link: https://www.econbiz.de/10014486325
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