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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of travel and tourism marketing"
~person:"Bellavance, François"
~person:"Funk, Daniel C."
~person:"Michaelis, Manuel"
~subject:"Deutschland"
~subject:"Fußball"
~subject:"Sportveranstaltung"
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Deutschland
Fußball
Sportveranstaltung
Sport event
3
Consumer behaviour
2
Konsumentenverhalten
2
Sponsoring
2
Sponsorship
2
Sportmarketing
2
Sports marketing
2
2006
1
Brand image
1
Football
1
Freizeitverhalten
1
Identification
1
Leisure behaviour
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Markenimage
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Marketing
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Multivariate Analyse
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Bellavance, François
Funk, Daniel C.
Michaelis, Manuel
Carrillat, François A.
3
Boo, Soyoung
2
Breiter Terry, Deborah
2
Busser, James A.
2
Hahm, Jeeyeon
2
Mazodier, Marc
2
Tasci, Asli DA
2
Abreu Novais, Margarida
1
Arcodia, Charles
1
Astous, Alain d'
1
Carlson, Jamie
1
Carruthers, Cynthia P.
1
Chandon, Jean-Louis
1
Colbert, François
1
Eid, François
1
Feigné, Matthieu
1
George, Richard
1
Hahn, Sabena S.
1
Jeon, Hyeongjin
1
Kim, Myung-Ja
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Ladhari, Riadh
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Lee, Choong-Ki
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Lee, Hoon
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Lee, Jin-soo
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Lyu, Seong Ok
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Meng-Lewis, Yue
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Min, Chung-ki
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Morais, Duarte B.
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Ngan, Heidi M. K.
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Nogawa, Haruo
1
Ok, Chihyung
1
Okayasu, Isao
1
Park, Kwangsoo
1
Park, Seunghyun
1
Petrick, James F.
1
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1
Plewa, Carolin
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European journal of marketing : EJM
Journal of travel and tourism marketing
Journal of sport management : the official journal of the North American Society of Sport Management
9
Sport management review
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
International journal of sport management and marketing : IJSMM
1
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ECONIS (ZBW)
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On "being there" : a comparison of the effectiveness of sporting event sponsorship among direct and indirect audiences
Carrillat, François A.
;
Astous, Alain d'
;
Bellavance, …
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 621-642
Persistent link: https://www.econbiz.de/10011309579
Saved in:
2
Sponsorship congruence and brand image : a pre-post event analysis
Woisetschläger, David
;
Michaelis, Manuel
- In:
European journal of marketing : EJM
46
(
2012
)
3/4
,
pp. 509-523
Persistent link: https://www.econbiz.de/10009535667
Saved in:
3
The formation and effect of attitude importance in professional sport
Pritchard, Mark P.
;
Funk, Daniel C.
- In:
European journal of marketing : EJM
44
(
2010
)
7/8
,
pp. 1017-1036
Persistent link: https://www.econbiz.de/10008650641
Saved in:
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