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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~person:"Michaelis, Manuel"
~person:"Quester, Pascale G."
~subject:"Deutschland"
~subject:"Fußball"
~subject:"Sportveranstaltung"
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Deutschland
Fußball
Sportveranstaltung
Football
2
Sponsoring
2
Sponsorship
2
Sport event
2
Sportmarketing
2
Sports marketing
2
2006
1
Advertising effects
1
Brand image
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Consumer behaviour
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Michaelis, Manuel
Quester, Pascale G.
Carrillat, François A.
3
Mazodier, Marc
2
Al Emadi, Ahmed
1
Al-Ali Mustafa, S.
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Ap, John
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Bellavance, François
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Le, K. T.
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Pillai, Kishore Gopalakrishna
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Plewa, Carolin
1
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Pritchard, Mark P.
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Quester, Pascale
1
Ribeiro, Manuel Alector
1
Ritchie, Brent W.
1
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European journal of marketing : EJM
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Journal of advertising research
1
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ECONIS (ZBW)
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Which sport sponsorships most impact sponsor CSR image?
Plewa, Carolin
;
Carrillat, François A.
;
Mazodier, Marc
; …
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 796-815
Persistent link: https://www.econbiz.de/10011529666
Saved in:
2
Sponsorship congruence and brand image : a pre-post event analysis
Woisetschläger, David
;
Michaelis, Manuel
- In:
European journal of marketing : EJM
46
(
2012
)
3/4
,
pp. 509-523
Persistent link: https://www.econbiz.de/10009535667
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