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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of vacation marketing : an international journal"
~person:"King, Stephen"
~person:"Phau, Ian"
~person:"Reijmersdal, Eva A. van"
~person:"Rosengren, Sara"
~type:"article"
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Search: subject_exact:"Werbetest"
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Advertising
3
Advertising effects
3
Werbewirkung
3
Werbung
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Emotion
2
Internet marketing
2
Online-Marketing
2
Advertising appeals
1
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Children
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Gesundheit
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Health
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Lebensqualität
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boutique hotels
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King, Stephen
Phau, Ian
Reijmersdal, Eva A. van
Rosengren, Sara
Carrillat, François A.
3
Dahlén, Micael
3
Astous, Alain d'
2
Cauberghe, Veroline
2
Hartnett, Nicole
2
Mazodier, Marc
2
Plakoyiannaki, Emmanuella
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Romaniuk, Jenni
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Spotts, Harlan E.
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Albinsson, Pia A.
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Bian, Xuemei
1
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Black, Iain R.
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European journal of marketing : EJM
Journal of vacation marketing : an international journal
A master class in brand planning : the timeless works of Stephen King
8
Journal of advertising : official publication of the American Academy of Advertising
8
International journal of advertising : the quarterly review of marketing communications
7
Journal of advertising research
5
International journal of advertising : the review of marketing communications
4
Journal of marketing communications
4
Marketing intelligence & planning
3
Young consumers : insight and ideas for responsible marketers
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of promotion management : JPM
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Psychology & marketing
2
Advertising in new formats and media : current research and implications for marketers
1
Cutting edge international research
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Journal of advertising
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Journal of global marketing
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Journal of marketing
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Journal of marketing management : MM
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Journal of strategic marketing
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The international review of retail, distribution and consumer research
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ECONIS (ZBW)
3
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Think about it - can portrayals of homosexuality in advertising prime consumer-perceived social connectedness and empathy?
Åkestam, Nina
;
Rosengren, Sara
;
Dahlén, Micael
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 82-98
Persistent link: https://www.econbiz.de/10011626402
Saved in:
2
The impact of advertising on children's psychological wellbeing and life satisfaction
Opree, Suzanna J.
;
Buijzen, Moniek
;
Reijmersdal, Eva A. van
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 1975-1992
Persistent link: https://www.econbiz.de/10011641443
Saved in:
3
Examining the moderating role of rational-versus emotional-fucsed websites : the case of boutique hotels
Lwin, Michael
;
Phau, Ian
;
Huang, Yu-an
;
Lim, Aaron
- In:
Journal of vacation marketing : an international journal
20
(
2014
)
2
,
pp. 95-109
Persistent link: https://www.econbiz.de/10010359553
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