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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World"
~source:"econis"
~subject:"Corporate Governance"
~subject:"Corporate identity"
~subject:"Corporate marketing"
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Corporate Governance
Corporate identity
Corporate marketing
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32
Firmenimage
32
Brand architecture
16
Markenarchitektur
16
Brand management
12
Corporate culture
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Balmern, John M. T.
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European journal of marketing : EJM
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
Corporate communications : an international journal
10
Journal of business research : JBR
9
Journal of business ethics : JOBE
8
The journal of product & brand management
4
Cogent business & management
3
Marketing intelligence & planning
3
Business research quarterly : BRQ
2
Corporate governance : an international review
2
Corporate reputation : managing opportunities and threats
2
Corporate reputation review
2
Corporate reputation review : an international journal
2
Finance research letters
2
International studies of management and organization
2
Journal of accounting & economics
2
Journal of general management
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Journal of marketing communications
2
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The journal of brand management : an international journal
2
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1
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1
Applied economics letters
1
Asia Pacific : journal of human resources
1
Asia Pacific journal of innovation and entrepreneurship : APJIE
1
Asian journal of business ethics : AJBE
1
Corporate board : role, duties & composition; accountability, responsability, committment
1
Corporate governance : the international journal for effective board performance
1
Does economic governance matter? : governance institutions and outcomes
1
Doing business in ASEAN markets : leadership challenges and governance solutions across asian borders
1
Economies : open access journal
1
European journal of management and business economics : EJM&BE
1
European management journal
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FEDS Working Paper
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Finance and economics discussion series
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Financial markets, institutions & instruments
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Gender in management : an international journal
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Corporate social responsibility and corporate brand building in Africa's emerging markets
Meru, Abel Kinoti
;
Kinoti, Mary Wanjiru
- In:
Marketing Communications and Brand Development in …
,
(pp. 211-231)
.
2022
Persistent link: https://www.econbiz.de/10013280199
Saved in:
2
Advances in corporate brand, corporate heritage, corporate identity and corporate marketing scholarship
Balmern, John M. T.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1462-1471
Persistent link: https://www.econbiz.de/10011754988
Saved in:
3
The corporate identity, total corporate communications, stakeholders’ attributed identities, identifications and behaviours continuum
Balmern, John M. T.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1472-1502
Persistent link: https://www.econbiz.de/10011754990
Saved in:
4
The transparency construct in corporate marketing
Leitch, Shirley R.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1503-1509
Persistent link: https://www.econbiz.de/10011754992
Saved in:
5
Corporate misconduct and the loss of trust
Davies, Gary
;
Olmedo-Cifuentes, Isabel
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1425-1447
Persistent link: https://www.econbiz.de/10011609144
Saved in:
6
"Outposts of Britain" the General Post Office and the birth of a corporate iconic brand, 1930-1939
Heller, Michael
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 358-376
Persistent link: https://www.econbiz.de/10011574399
Saved in:
7
Corporate heritage identity stewardship : a corporate marketing perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 22-61
Persistent link: https://www.econbiz.de/10010519636
Saved in:
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