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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Marketing intelligence & planning"
~source:"econis"
~subject:"Vertrauen"
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Search: "Customer relationship management"
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Vertrauen
Beziehungsmarketing
192
Relationship marketing
192
Consumer behaviour
101
Konsumentenverhalten
101
Brand management
48
Markenführung
48
Customer satisfaction
41
Kundenzufriedenheit
41
Brand image
35
Dienstleistungsqualität
35
Markenimage
35
Service quality
35
Brand
31
Markenartikel
31
Marketing management
24
Marketingmanagement
24
Internet marketing
21
Online-Marketing
21
Social Web
21
Social web
21
Einzelhandel
17
Retail trade
17
Lieferantenmanagement
16
Supplier relationship management
16
Confidence
15
Brand loyalty
14
Customer integration
14
Kundenintegration
14
Emotion
11
Salespeople
11
Verkaufspersonal
11
B-to-B-Marketing
9
Beschwerdemanagement
9
Business-to-business marketing
9
Complaint management
9
Customer orientation
9
Customer value
9
Kundenwert
9
Marketing
9
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15
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Paulssen, Marcel
2
Roulet, Raphael
2
Akasreku, Frank
1
Albaum, Gerald S.
1
Amenuvor, Fortune Edem
1
Aurier, Philippe
1
Baker, Brent L.
1
Chan, Peter Shiu-fai
1
Dagger, Tracey S.
1
Dant, Rajiv P.
1
Firdaus, Abdullah
1
Foroudi, Mohammad Mahdi
1
Foroudi, Pantea
1
Georges, Laurent
1
Guenzi, Paolo
1
Gupta, Suraksha
1
Hsu, Li-Chun
1
Kanyan, Agnes
1
Kitchen, Philip J.
1
Leckie, Civilai
1
McDonald, Heath
1
Melewar, T. C.
1
Mensah, Kobby A.
1
Nyadzayo, Munyaradzi W.
1
O'Brien, Timothy K.
1
Poon, Patrick
1
Singh, Ramendra Pratap
1
Séré de Lanauze, Gilles
1
Vidal, David
1
Vincent, Nathan A.
1
Weaven, Scott K.
1
Webster, Cynthia M.
1
Wilke, Sina
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European journal of marketing : EJM
Marketing intelligence & planning
Journal of retailing and consumer services
58
Journal of business research : JBR
38
Industrial marketing management : the international journal for industrial and high-tech firms
29
International journal of hospitality management
20
The journal of business & industrial marketing
18
Asia Pacific journal of marketing and logistics
17
The service industries journal
16
Journal of strategic marketing
15
International journal of electronic marketing and retailing : IJEMR
14
The journal of services marketing
14
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
12
The international journal of bank marketing : IJBM
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
11
Journal of business-to-business marketing
11
Journal of financial services marketing : JFSM
11
Journal of hospitality marketing & management
11
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
11
Cogent business & management
10
Journal of travel and tourism marketing
10
International journal of electronic customer relationship management : IJECRM
9
International journal of retail & distribution management
9
Service business
8
Services marketing quarterly
8
International journal of contemporary hospitality management
7
Journal of business ethics : JOBE
7
Journal of global marketing
7
Journal of internet commerce
7
Journal of service management
7
Journal of service research : JSR
7
International journal of bank marketing
6
International journal of internet marketing and advertising : IJIMA
6
International journal of technology marketing : IJTMkt
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Market : review for marketing theory and practice
6
Psychology & marketing
6
SpringerLink / Bücher
6
The international review of retail, distribution and consumer research
6
The journal of product & brand management
6
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ECONIS (ZBW)
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15
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1
Enhancing relationship strategies with the live stream influencers
Hsu, Li-Chun
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 141-155
Persistent link: https://www.econbiz.de/10014253343
Saved in:
2
Role of celebrity credibility on banking service providers
Singh, Ramendra Pratap
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 214-228
Persistent link: https://www.econbiz.de/10014253351
Saved in:
3
Examining the effect of brand coolness on communal brand connection and brand commitment : a mediation and moderation perspective
Amenuvor, Fortune Edem
;
Akasreku, Frank
;
Mensah, Kobby A.
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 903-922
Persistent link: https://www.econbiz.de/10014381224
Saved in:
4
Social bonding as a determinant of share of wallet and cross-buying behaviour in B2B relationships
Paulssen, Marcel
;
Roulet, Raphael
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1011-1028
Persistent link: https://www.econbiz.de/10011708799
Saved in:
5
Integrating identity, strategy and communications for trust, loyalty and commitment
Melewar, T. C.
;
Foroudi, Pantea
;
Gupta, Suraksha
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 572-604
Persistent link: https://www.econbiz.de/10011698245
Saved in:
6
CSR, relationship quality, loyalty and psychological connection in sports
Nyadzayo, Munyaradzi W.
;
Leckie, Civilai
;
McDonald, Heath
- In:
Marketing intelligence & planning
34
(
2016
)
6
,
pp. 883-898
Persistent link: https://www.econbiz.de/10011572260
Saved in:
7
Eye for eye : examining retaliation in business-to-business relationships
Vidal, David
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 47-67
Persistent link: https://www.econbiz.de/10010344386
Saved in:
8
Managing relationship marketing in the food service industry
Firdaus, Abdullah
;
Kanyan, Agnes
- In:
Marketing intelligence & planning
32
(
2014
)
3
,
pp. 293-310
Persistent link: https://www.econbiz.de/10010380727
Saved in:
9
Exploring relationship marketing in membership associations
Vincent, Nathan A.
;
Webster, Cynthia M.
- In:
European journal of marketing : EJM
47
(
2013
)
10
,
pp. 1622-1640
Persistent link: https://www.econbiz.de/10010201744
Saved in:
10
Risk as moderator of the trust-loyalty relationship
Paulssen, Marcel
;
Roulet, Raphael
;
Wilke, Sina
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 964-981
Persistent link: https://www.econbiz.de/10010388101
Saved in:
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