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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Marketing intelligence & planning"
~subject:"Internet marketing"
~subject:"Konsumentenverhalten"
~type:"article"
~type_genre:"Article in journal"
~type_genre:"Article"
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Search: subject_exact:"Consumer Behaviour"
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Internet marketing
Konsumentenverhalten
Consumer behaviour
586
Brand management
138
Markenführung
138
Brand image
126
Markenimage
126
Beziehungsmarketing
101
Relationship marketing
101
Brand
74
Markenartikel
74
Advertising effects
55
Werbewirkung
55
Customer satisfaction
53
Kundenzufriedenheit
53
Einzelhandel
47
Retail trade
47
Emotion
44
Social Web
40
Social web
40
Dienstleistungsqualität
39
Online-Marketing
39
Service quality
39
Advertising
36
Marketing management
36
Marketingmanagement
36
Werbung
34
Viral marketing
32
Virales Marketing
32
Online retailing
27
Online-Handel
27
Personality psychology
24
Persönlichkeitspsychologie
24
Corporate Social Responsibility
22
Corporate social responsibility
22
Großbritannien
22
USA
22
United Kingdom
22
United States
22
Brand loyalty
21
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3
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Article in journal
Article
Aufsatz in Zeitschrift
585
Case study
3
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3
Systematic review
2
Ãœbersichtsarbeit
2
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1
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English
585
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Phau, Ian
10
Sharma, Piyush
9
Roy, Rajat
6
Arli, Denni
5
Dwivedi, Yogesh Kumar
5
Kaushik, Geetanjali
5
Moutinho, Luiz
5
Rana, Nripendra P.
5
Simintiras, Antonis C.
5
Sivakumaran, Bharadhwaj
5
Bang, Nguyen
4
Lowe, Ben
4
Mitchell, Vincent-Wayne
4
Buil, Isabel
3
Canniford, Robin
3
Casidy, Riza
3
Chan, Ricky Y. K.
3
Cheah, Isaac
3
De Chernatony, Leslie
3
Drennan, Judy
3
Gilmore, Audrey
3
Grace, Debra
3
Grohmann, Bianca
3
Hollebeek, Linda D.
3
Khare, Arpita
3
Kitchen, Philip J.
3
Kumar, Prashant
3
Leckie, Civilai
3
Melewar, T. C.
3
Merrilees, Bill
3
O'Cass, Aron
3
Palmeira, Mauricio
3
Rabbanee, Fazlul K.
3
Roper, Stuart
3
Ross, Mitchell
3
Shimul, Anwar Sadat
3
Spence, Mark T.
3
Wang, Bo
3
Woisetschläger, David
3
Yi, Youjae
3
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European journal of marketing : EJM
Marketing intelligence & planning
Journal of business research : JBR
1,963
Journal of retailing and consumer services
1,926
International journal of consumer studies
752
International journal of hospitality management
723
Psychology & marketing
649
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
Asia Pacific journal of marketing and logistics
390
The journal of product & brand management
387
The journal of brand management : an international journal
350
Journal of marketing research : JMR
342
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
339
Management science : journal of the Institute for Operations Research and the Management Sciences
332
Journal of travel and tourism marketing
320
Journal of international consumer marketing
319
Journal of marketing management : MM
301
Journal of retailing
301
Tourism management : research, policies, practice
301
Journal of marketing communications
299
Cogent business & management
297
The international review of retail, distribution and consumer research
291
International journal of retail & distribution management
288
Journal of marketing
288
Marketing letters : a journal of research in marketing
288
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
287
Journal of the Academy of Marketing Science
284
The journal of consumer marketing
282
Journal of fashion marketing and management
281
Journal of consumer behaviour : an international research review
273
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
International journal of contemporary hospitality management
261
Technological forecasting & social change : an international journal
261
Journal of business ethics : JOBE
259
The journal of services marketing
257
Young consumers : insight and ideas for responsible marketers
253
Journal of economic psychology : research in economic psychology and behavioral economics
252
Journal of hospitality marketing & management
245
Food policy : economics planning and politics of food and agriculture
239
Journal of food products marketing
230
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ECONIS (ZBW)
585
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585
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1
Effect of consumption values on consumer behavior : a Meta-analysis
Mason, Michela C.
;
Oduro, Stephen
;
Umar, Rana Muhammad
; …
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 923-944
Persistent link: https://www.econbiz.de/10014381225
Saved in:
2
Low-literate customer experience : an empirical exploration
Mishra, Anubhav A.
;
Verma, Megha
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 59-83
Persistent link: https://www.econbiz.de/10014469193
Saved in:
3
Celebrity endorsers and social media influencers for leveraging consumer advocacy and relationship intentions : a multivariate mediation analysis
Kalam, Abul
;
Goi, Chai Lee
;
Tiong, Ying Ying
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 84-119
Persistent link: https://www.econbiz.de/10014469195
Saved in:
4
The effect of retailer CSR and consumer environmental responsibility on green consumption behaviors : mediation of environmental concern and customer trust
Saif, Saad
;
Zameer, Hashim
;
Wang, Ying
;
Ali, Qadir
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 149-167
Persistent link: https://www.econbiz.de/10014469246
Saved in:
5
Enhancing relationship strategies with the live stream influencers
Hsu, Li-Chun
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 141-155
Persistent link: https://www.econbiz.de/10014253343
Saved in:
6
Luxury customer's motivations to adopt gamification
Jain, Sheetal
;
Mishra, Sita
;
Saxena, Garima
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 156-170
Persistent link: https://www.econbiz.de/10014253344
Saved in:
7
Chinese cultural element in brand logo and purchase intention
Shi, Jiarong
;
Jiang, Zihao
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 171-185
Persistent link: https://www.econbiz.de/10014253345
Saved in:
8
Consumers' preference for eco-friendly packaged products : pride vs guilt appeal
Shimul, Anwar Sadat
;
Cheah, Isaac
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 186-198
Persistent link: https://www.econbiz.de/10014253346
Saved in:
9
Luxury experience and consumer behavior : a literature review
Gupta, Damini Goyal
;
Shin, Hyunju
;
Jain, Varsha
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 199-213
Persistent link: https://www.econbiz.de/10014253348
Saved in:
10
How customers respond to social media advertising
Yang, Ping
;
Li, Kefang
;
Ji, Chunli
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 229-243
Persistent link: https://www.econbiz.de/10014253352
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