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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Marketing letters : a journal of research in marketing"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"fin"
~language:"msa"
~subject:"Consumer behaviour"
~subject:"SME"
~type_genre:"Article in journal"
~type_genre:"Bibliography included"
~type_genre:"Case study"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Consumer behaviour
SME
Konsumentenverhalten
636
Brand management
194
Markenführung
194
Brand image
167
Markenimage
167
Marketing management
166
Marketingmanagement
166
Beziehungsmarketing
147
Relationship marketing
147
Advertising effects
128
Werbewirkung
128
Brand
111
Markenartikel
109
USA
102
United States
102
Advertising
99
Marketing
97
Theory
96
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96
Customer satisfaction
92
Kundenzufriedenheit
92
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89
Emotion
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66
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62
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59
Service quality
59
Einzelhandel
57
Retail trade
57
Viral marketing
57
Virales Marketing
57
Innovation
52
Experiment
51
Personality psychology
48
Persönlichkeitspsychologie
48
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651
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Moutinho, Luiz
6
Dwivedi, Yogesh Kumar
5
Kaushik, Geetanjali
5
Kim, Jungkeun
5
Rana, Nripendra P.
5
Simintiras, Antonis C.
5
Aspara, Jaakko
4
Mitchell, Vincent-Wayne
4
Oppewal, Harmen
4
Romaniuk, Jenni
4
Sharma, Piyush
4
Bagozzi, Richard P.
3
Barone, Michael J.
3
Blanchard, Simon J.
3
Buil, Isabel
3
Canniford, Robin
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Dawes, John
3
De Chernatony, Leslie
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Melnyk, Valentyna
3
O'Cass, Aron
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Palmeira, Mauricio
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Romani, Simona
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Roper, Stuart
3
Roy, Rajat
3
Schmitt, Bernd
3
Spence, Mark T.
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Tam, Leona
3
Thomas, Veronica L.
3
Woisetschläger, David
3
Wright, Malcolm
3
Yi, Youjae
3
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European journal of marketing : EJM
Marketing letters : a journal of research in marketing
Journal of business research : JBR
2,264
Journal of retailing and consumer services
1,945
International journal of hospitality management
762
International journal of consumer studies
760
Psychology & marketing
659
Small business economics : an entrepreneurship journal
589
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
Cogent business & management
439
Asia Pacific journal of marketing and logistics
407
The journal of product & brand management
394
Technological forecasting & social change : an international journal
390
The journal of brand management : an international journal
365
Management science : journal of the Institute for Operations Research and the Management Sciences
347
Journal of marketing research : JMR
344
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
International journal of entrepreneurship and small business
331
Journal of business ethics : JOBE
323
Tourism management : research, policies, practice
320
Journal of international consumer marketing
319
Journal of marketing management : MM
319
Journal of travel and tourism marketing
318
Journal of retailing
306
International journal of retail & distribution management
305
Journal of fashion marketing and management
299
Journal of marketing communications
299
The international review of retail, distribution and consumer research
294
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
290
Journal of marketing
288
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of small business and enterprise development
275
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
International journal of contemporary hospitality management
270
Journal of the Academy of Marketing Science
268
Marketing intelligence & planning
267
The journal of services marketing
264
Journal of economic psychology : research in economic psychology and behavioral economics
255
Journal of hospitality marketing & management
251
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ECONIS (ZBW)
652
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1
Ad expenditures and perceived quality : a replication and extension
Rajavi, Koushyar
;
Lehmann, Donald R.
;
Keller, Kevin Lane
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 161-169
Persistent link: https://www.econbiz.de/10014266093
Saved in:
2
The adoption and disadoption of electric vehicles by innovators
Parthasarathy, Madhavan
;
Lassar, Walfried
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 549-573
Persistent link: https://www.econbiz.de/10014457865
Saved in:
3
Advertising creativity and its effects : a meta-analysis of the moderating role of modality
Darley, William K.
;
Lim, Jeen-su
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 99-111
Persistent link: https://www.econbiz.de/10014266007
Saved in:
4
Are scientific practices improving in consumer research? : a glass half-full and half-empty
Pham, Michel T.
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 375-382
Persistent link: https://www.econbiz.de/10014334012
Saved in:
5
Can power predict consumers' preferences for aesthetic products? : the moderating role of locus of control
Xu, Mengmeng
;
Jiang, Hongyan
;
Tan, Huimin
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 575-589
Persistent link: https://www.econbiz.de/10014457866
Saved in:
6
Cued-recall asymmetries : the case of brand names and logos
Dommer, Sara Loughran
;
Parker, Jeffrey
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 669-684
Persistent link: https://www.econbiz.de/10014458461
Saved in:
7
Cultural differences in giving experiential (vs. material) gifts
Suh, Minji
;
Cho, Hyewon
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 223-236
Persistent link: https://www.econbiz.de/10014333923
Saved in:
8
Customer satisfaction, loyalty behaviors, and firm financial performance : what 40 years of research tells us
Mittal, Vikas
;
Han, Kyuhong
;
Frennea, Carly
;
Blut, Markus
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10014333908
Saved in:
9
An empirical examination of consumer co-creation process
Lee, Kyungwon
;
Uslay, Can
;
Yeniyurt, Sengun
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 205-222
Persistent link: https://www.econbiz.de/10014333917
Saved in:
10
How uncertainty affects information search among consumers : a curvilinear perspective
He, Sharlene
;
Rucker, Derek D.
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 415-428
Persistent link: https://www.econbiz.de/10014334028
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