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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Delacroix, Eva"
~person:"Guha, Abhijit"
~person:"Herrmann, Andreas"
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Search: subject:"Consumer behavior"
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Consumer behaviour
5
Konsumentenverhalten
5
Brand image
3
Markenimage
3
Beziehungsmarketing
2
Relationship marketing
2
Advertising effects
1
Advertising music
1
Age congruency
1
Brand
1
Brand design
1
Brand equity
1
Brand gender
1
Brand management
1
Brand personality
1
CRM
1
Cause-Related Marketing
1
Cause-related marketing
1
Celebrity endorsement
1
Celebrity endorsements
1
Celebrity-Werbung
1
Comparison
1
Cross-cultural marketing
1
Cue congruency
1
Cultural identity
1
Donation quantifier
1
East Asia
1
Evolutionary psychology
1
Field study
1
Frauen
1
Fundraising
1
Gender
1
Generation X
1
Generation Y
1
Geschlecht
1
Impulse purchases
1
India
1
Indien
1
Inter-Asian differences
1
Kulturelle Identität
1
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Article
5
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Article in journal
5
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5
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English
5
Author
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Delacroix, Eva
Guha, Abhijit
Herrmann, Andreas
Moutinho, Luiz
6
Dwivedi, Yogesh Kumar
5
Kaushik, Geetanjali
5
Kim, Jungkeun
5
Rana, Nripendra P.
5
Simintiras, Antonis C.
5
Aspara, Jaakko
4
Mitchell, Vincent-Wayne
4
Romaniuk, Jenni
4
Sharma, Piyush
4
Bagozzi, Richard P.
3
Barone, Michael J.
3
Blanchard, Simon J.
3
Buil, Isabel
3
Canniford, Robin
3
Dawes, John
3
De Chernatony, Leslie
3
Drennan, Judy
3
Driesener, Carl
3
Drolet, Aimee
3
Grohmann, Bianca
3
Holbrook, Morris B.
3
Laurent, Gilles
3
Lehmann, Donald R.
3
Lowe, Ben
3
Melnyk, Valentyna
3
Oppewal, Harmen
3
Palmeira, Mauricio
3
Romani, Simona
3
Roper, Stuart
3
Roy, Rajat
3
Schmitt, Bernd
3
Spence, Mark T.
3
Tam, Leona
3
Thomas, Veronica L.
3
Woisetschläger, David
3
Wright, Malcolm
3
Yi, Youjae
3
Yoon, Carolyn
3
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European journal of marketing : EJM
Marketing letters : a journal of research in marketing
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
7
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
6
Economics Papers from University Paris Dauphine
5
Journal of business economics : JBE
4
Journal of marketing
4
Journal of retailing
4
Psychology & marketing
4
Die Betriebswirtschaft : DBW
3
Marketing : ZFP ; journal of research and management
3
Review of managerial science
3
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
2
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
Emerald insight
1
Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of business research : JBR
1
Journal of consumer behaviour : an international research review
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of management information systems : JMIS
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Journal of political economy
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
Kommunikationsmanagement im Wandel : Beiträge aus 10 Jahren =mcminstitute
1
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
1
MSI reports : working paper series
1
Open Access publications from Université Paris-Dauphine
1
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
1
Schriftenreihe der Wissenschaftlichen Hochschule für Unternehmensführung Koblenz / Forschung
1
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
1
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
1
Wege des Marketing : Festschrift zum 60. Geburtstag von Erwin Dichtl
1
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
1
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ECONIS (ZBW)
5
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1
How product-cause fit and donation quantifier interact in cause-related marketing (CRM) settings : evidence of the cue congruency effect
Das, Neel
;
Guha, Abhijit
;
Biswas, Abhijit
;
Krishnan, Balaji
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 295-308
Persistent link: https://www.econbiz.de/10011486537
Saved in:
2
The effect of brand design on brand gender perceptions and brand preference
Lieven, Theo
;
Grohmann, Bianca
;
Herrmann, Andreas
; …
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 146-169
Persistent link: https://www.econbiz.de/10010519623
Saved in:
3
Celebrity endorsements and women consumers in India : how generation-cohort affiliation and celebrity-product congruency moderate the benefits of chronological age congruency
Roy, Subhadip
;
Guha, Abhijit
;
Biswas, Abhijit
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 363-376
Persistent link: https://www.econbiz.de/10011312160
Saved in:
4
Cross-national differences in uncertainty avoidance predict the effectiveness of mass customization across East Asia : a large-scale field investigation
Bellis, Emanuel de
;
Hildebrand, Christian
;
Ito, Kenichi
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 309-320
Persistent link: https://www.econbiz.de/10011312173
Saved in:
5
It is all in the mix : the interactive effect of music tempo and mode on in-store sales
Knoferle, Klemens M.
;
Spangenberg, Eric R.
;
Herrmann, …
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 325-337
Persistent link: https://www.econbiz.de/10009530700
Saved in:
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