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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Marketing theory"
~isPartOf:"Service business"
~subject:"Consumer behaviour"
~subject:"Kundenintegration"
~subject:"Marketingtheorie"
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Search: subject_exact:"Customer value"
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Consumer behaviour
Kundenintegration
Marketingtheorie
Customer value
40
Kundenwert
40
Betriebliche Wertschöpfung
20
Value creation
20
Beziehungsmarketing
18
Relationship marketing
18
Konsumentenverhalten
12
Customer integration
11
Service-Dominant Logic
11
Service-dominant logic
11
Customer satisfaction
6
Dienstleistungsqualität
6
Kundenzufriedenheit
6
Lieferantenmanagement
6
Marketing theory
6
Service quality
6
Supplier relationship management
6
value co-creation
6
B-to-B-Marketing
4
Business-to-business marketing
4
Dienstleistungsmarketing
4
Marketing management
4
Marketingmanagement
4
Services marketing
4
resource integration
4
service-dominant logic
4
Brand management
3
Business network
3
Customer participation
3
Markenführung
3
Theorie
3
Theory
3
Unternehmensnetzwerk
3
Brand image
2
Business-to-business
2
E-commerce
2
Electronic Commerce
2
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24
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English
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Andrews, Lynda
2
Le Nguyen Hau
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Anker, Thomas Boysen
1
Birgelen, Marcel van
1
Bloemer, Johanna M.
1
Bouchet, Patrick
1
Caniëls, Marjolein
1
Castañeda, J. Alberto
1
Cova, Bernard
1
Drennan, Judy
1
Díaz-Méndez, Montserrat
1
Echeverri, Per
1
Edvardsson, Bo
1
Françoise, Simon
1
Frías Jamilena, Dolores María
1
Frías, Dolores M.
1
Golik Klanac, Nataša
1
Grönroos, Christian
1
Hilton, Toni
1
Hong, Soon Goo
1
Huang, Tseng-Lung
1
Hughes, Tim
1
Hurmerinta, Leila
1
Ilkkonen, Rami
1
Ishizuka, Chikako
1
Jeng, Mei-Yuan
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1
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1
Kuo-Che, Tseng
1
Lebrun, Anne-Marie
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Leino, Henna M
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Lorgnier, Nicolas
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Mai Thi My‑Quyen
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Makkonen, Hannu
1
McHugh, Patricia
1
Moutinho, Luiz
1
Neghina, Carmen
1
Pace, Stefano
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Palma, Freida C.
1
Persson, Andreas
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European journal of marketing : EJM
Marketing theory
Service business
Journal of business research : JBR
47
Journal of retailing and consumer services
41
Industrial marketing management : the international journal for industrial and high-tech firms
31
International journal of hospitality management
20
The journal of services marketing
11
International journal of contemporary hospitality management
10
Journal of service management
10
The journal of product & brand management
10
The service industries journal
10
Tourism management : research, policies, practice
10
Journal of service research : JSR
9
Journal of the Academy of Marketing Science
9
Technological forecasting & social change : an international journal
9
The journal of business & industrial marketing
9
Cogent business & management
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Business horizons
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of marketing
7
International journal of services and operations management
6
Journal of hospitality and tourism insights
6
Journal of service theory and practice : JSTP
6
Journal of strategic marketing
6
Asia Pacific journal of marketing and logistics
5
International journal of consumer studies
5
Journal of business economics and management
5
Journal of customer behaviour
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of marketing analytics : JMA
5
Journal of marketing management : MM
5
Journal of marketing research : JMR
5
Journal of service research
5
Journal of travel and tourism marketing
5
Management decision : MD
5
SpringerLink / Bücher
5
The TQM journal : the international review of organizational improvement
5
The journal of brand management : an international journal
5
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ECONIS (ZBW)
24
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1
The interplay between customers' incidental and integral affects in value experience
Sandberg, Birgitta
;
Hurmerinta, Leila
;
Leino, Henna M
- In:
Marketing theory
22
(
2022
)
4
,
pp. 519-538
Persistent link: https://www.econbiz.de/10013435572
Saved in:
2
Reviving tradition-bound products : a case of value co-creation using rhetorical history
Ishizuka, Chikako
;
Kuo-Che, Tseng
;
Kishi, Yasuyuki
- In:
Service business
16
(
2022
)
4
,
pp. 1015-1033
Persistent link: https://www.econbiz.de/10013459519
Saved in:
3
Professional reflexivity in customer involvement : tensions and ambiguities in between identities
Echeverri, Per
- In:
Marketing theory
22
(
2022
)
4
,
pp. 477-500
Persistent link: https://www.econbiz.de/10013435566
Saved in:
4
Transforming customer brand engagement to co-creation value through participation energy and effort
Mai Thi My‑Quyen
;
Le Nguyen Hau
- In:
Service business
15
(
2021
)
3
,
pp. 493-514
Persistent link: https://www.econbiz.de/10012620105
Saved in:
5
Managing advertising agency client partnerships for value co-creation : characteristics, categories, and challenges
Díaz-Méndez, Montserrat
;
Saren, Michael
- In:
Marketing theory
19
(
2019
)
1
,
pp. 9-26
Persistent link: https://www.econbiz.de/10012001447
Saved in:
6
Value proposition as a framework for value cocreation in crowdfunding ecosystems
Quero, María José
;
Ventura, Rafael
- In:
Marketing theory
19
(
2019
)
1
,
pp. 47-63
Persistent link: https://www.econbiz.de/10012001464
Saved in:
7
Motivation triggers for customer participation in value co-creation
Palma, Freida C.
;
Trimi, Silvana
;
Hong, Soon Goo
- In:
Service business
13
(
2019
)
3
,
pp. 557-580
Persistent link: https://www.econbiz.de/10012124370
Saved in:
8
Creating a commercially compelling smart service encounter
Huang, Tseng-Lung
- In:
Service business
12
(
2018
)
2
,
pp. 357-377
Persistent link: https://www.econbiz.de/10011915069
Saved in:
9
The effects of perceived value on loyalty : the moderating effect of market orientation adoption
Polo Peña, Ana Isabel
;
Frías Jamilena, Dolores María
; …
- In:
Service business
11
(
2017
)
1
,
pp. 93-116
Persistent link: https://www.econbiz.de/10011722452
Saved in:
10
Interactive value formation in interorganizational relationships : dynamic interchange between value co-creation, no-creation, and co-destruction
Makkonen, Hannu
;
Ilkkonen, Rami
- In:
Marketing theory
17
(
2017
)
4
,
pp. 517-535
Persistent link: https://www.econbiz.de/10011825051
Saved in:
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