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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Service business"
~isPartOf:"The journal of services marketing"
~isPartOf:"The service industries journal"
~person:"Anker, Thomas Boysen"
~person:"Barroso Castro, Carmen"
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European journal of marketing : EJM
Service business
The journal of services marketing
The service industries journal
Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE)
2
Management decision : MD
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ECONIS (ZBW)
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Consumer dominant value creation : a theoretical response to the recent call for a consumer dominant logic for marketing
Anker, Thomas Boysen
;
Sparks, Leigh
;
Moutinho, Luiz
; …
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 532-560
Persistent link: https://www.econbiz.de/10011309583
Saved in:
2
Explaining market heterogeneity in terms of value perceptions
Ruiz, David Martín
;
Barroso Castro, Carmen
;
Amario, …
- In:
The service industries journal
27
(
2007
)
7/8
,
pp. 1087-1110
Persistent link: https://www.econbiz.de/10003598961
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