Explaining market heterogeneity in terms of value perceptions
Year of publication: |
2007
|
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Authors: | Ruiz, David Martín ; Barroso Castro, Carmen ; Amario, Enrique Martín |
Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 27.2007, 7/8, p. 1087-1110
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Subject: | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Marktsegmentierung | Market segmentation |
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