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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Service business"
~isPartOf:"The service industries journal"
~isPartOf:"Tourism management : research, policies, practice"
~person:"Ekinci, Yeliz"
~source:"econis"
~subject:"Consumer behaviour"
~subject:"Customer value"
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European journal of marketing : EJM
Service business
The service industries journal
Tourism management : research, policies, practice
European journal of operational research : EJOR
1
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ECONIS (ZBW)
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Using customer lifetime value to plan optimal promotions
Ekinci, Yeliz
;
Ulengin, Füsum
;
Uray, Nimet
- In:
The service industries journal
34
(
2014
)
2
,
pp. 103-122
Persistent link: https://www.econbiz.de/10010257795
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2
A customer lifetime value model for the banking industry : a guide to marketing actions
Ekinci, Yeliz
;
Uray, Nimet
;
Ülengin, Füsun
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 761-784
Persistent link: https://www.econbiz.de/10010371622
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