A customer lifetime value model for the banking industry : a guide to marketing actions
Year of publication: |
2014
|
---|---|
Authors: | Ekinci, Yeliz ; Uray, Nimet ; Ülengin, Füsun |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 48.2014, 3/4, p. 761-784
|
Subject: | Artificial neural network | Last squares estimation | Customer lifetime value | Linear regression | Marketing decision | Kundenwert | Customer value | Neuronale Netze | Neural networks | Beziehungsmarketing | Relationship marketing | Theorie | Theory | Bank | Prognoseverfahren | Forecasting model |
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